What city electrical group does

City Electrical Group (CEG) is a privately held Australian commercial electrical contractor founded in 1988 by Directors Kallem and Oscar Lewis. The company is headquartered in Alexandria, NSW, and operates as part of the CBD Connections family of electrical contracting businesses, drawing on more than 60 years of combined industry experience. CEG delivers seven core service lines: LED lighting upgrades (leveraging the NSW government Energy Savings Scheme to claim up to 60% energy cost reductions), commercial fitouts, switchboard upgrades, CCTV and security systems, non-invasive thermal imaging inspections using infrared technology, data/communications/networking infrastructure (structured cabling, fibre optics, Wi-Fi), and electrical testing and tagging. Its underlying technology portfolio centers on industry-standard commercial electrical hardware and inspection tooling rather than proprietary platforms or software products.

The company generates revenue through project-based professional services contracts, with pricing determined via custom quotes following on-site assessments rather than published rate cards. Sales is exclusively direct — toll-free phone (1800 GET CEG), website inquiry form, and on-site consultation — with growth reportedly "primarily fueled by client referrals." The go-to-market motion is enterprise field sales targeting four primary customer segments: Commercial (offices, retail, hospitality, warehouses), Government (defence, correctional facilities, public medical), Education (universities, schools, student accommodation), and Maintenance (facilities management companies, strata, student villages), with Healthcare (private medical, aged care) as an adjacent secondary segment. Visible logos include Sydney University, UNSW, Macquarie University, Iglu, Cenoby, and the Australian Government, alongside commercial property and facilities management clients.

CEG reports a 300% annual growth rate and 100% client retention since founding, although no revenue, headcount, or external funding data is disclosed. Distribution is single-channel and single-geography (NSW), with no resellers, marketplaces, or interstate footprint indicated. Ownership remains with the founder-directors and the parent CBD Connections affiliation; no institutional investment is documented.

Name

city electrical group

Legal name

City Electrical Group Pty Ltd

Website

https://cityelectricalgroup.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Short description

City Electrical Group is an Australian commercial electrical contractor providing lighting upgrades, commercial fitouts, switchboard upgrades, CCTV/security systems, thermal imaging, data/networking, and testing services to commercial, government, education, and facilities management clients across NSW.

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Contracting Services: Project-based professional electrical services including lighting upgrades, commercial fitouts, switchboard upgrades, CCTV and security systems installation, thermal imaging, and data/comms/networking. Services are provided to commercial, government, maintenance and building management sectors through a consultative sales process including site assessment, detailed quoting, professional installation, and post-installation support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

City Electrical Group provides commercial electrical contracting services across six core areas: lighting upgrades (LED retrofits), commercial fitouts, switchboard upgrades, CCTV and security systems installation, thermal imaging inspections, and data, communications and networking infrastructure. Services are delivered to commercial, government, education, and facilities management clients across New South Wales through a consultative sales model beginning with site assessment, custom quotation, professional installation, and post-installation support.

Product overview

City Electrical Group is an electrical services company offering a unified suite of commercial electrical solutions across six core service areas: Lighting Upgrades (energy-efficient LED solutions with up to 60% savings), Commercial Fitouts (electrical solutions for offices, retail, warehouses, hospitality), Switchboard Upgrades (safety and efficiency improvements), CCTV & Security Systems (surveillance and access control), Thermal Imaging (infrared inspection services), and Data/Comms/Networking (structured cabling, fibre optics, Wi-Fi). Additionally, Testing & Tagging services are offered. These services are delivered to Commercial, Government, Maintenance, and Building Management sectors, with the company operating since 1988 with over 60 years of combined industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Upgrades
• Commercial Fitouts
• Switchboard Upgrades
• CCTV and Security Systems
• Thermal Imaging Inspections
• Data, Communications and Networking
• Testing and Tagging

Quantifiable outcome

• Save up to 60% on energy bills through LED lighting upgrades
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CBD ConnectionscoreStrategic or Co-development Partner

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stowe Australia: Stowe Australia is a national commercial and industrial electrical contractor offering installation, maintenance, and data/security services — directly overlapping with CEG's service portfolio but at significantly greater scale and geographic reach across Australia.

Broad incumbents

• Programmed Maintenance Services: Programmed provides integrated electrical contracting, facilities maintenance, and managed services to commercial, government, and industrial clients across Australia — a broader incumbent whose electrical services overlap with CEG's core offering.
• Downer Group: Downer is one of Australia's largest infrastructure services groups with a major electrical contracting business spanning commercial, government, and industrial customers — a large-scale incumbent competing for the same enterprise and government electrical work as CEG.
• Service Stream: Service Stream delivers electrical and communications infrastructure services across Australia, including to government and utility clients — comparable in target customer base (government/defence/telecom) though broader in scope than CEG.
• BGIS: BGIS is a global facilities management provider with significant Australian operations delivering electrical maintenance, fitout, and technical services to commercial and government portfolios — overlapping with CEG's maintenance and building management segments.
• Spotless Group: Spotless delivers integrated facility services, including electrical maintenance and project services, to commercial, government, and industrial clients across Australia and New Zealand — a scaled competitor in the same enterprise services space.
• Broadspectrum: Broadspectrum (owned by CVC Asia Pacific) provides facilities management, maintenance, and infrastructure services to government and commercial clients in Australia, with electrical services forming part of its broader service portfolio.
• ISS A/S: ISS is a global facility services provider with significant Australian operations delivering electrical maintenance, fitout, and building services to enterprise clients — comparable to CEG's facilities management and maintenance segments at much greater scale.
• Cushman & Wakefield: Cushman & Wakefield's facilities management arm in Australia delivers electrical and building engineering services to commercial property clients, with a comparable customer base of office, retail, and mixed-use portfolios.

Regional players

• ABM Industries: ABM Industries is a US-based integrated facility services provider with electrical and maintenance offerings comparable to CEG's commercial services, though operating primarily in North America rather than directly competing in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/city-electrical-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about city electrical group