dek-cz
Stavebniny DEK a.s. is the largest construction materials supplier in the Czech and Slovak Republic, operating 100+ retail stores and 90+ rental locations across five product categories (construction, electrical, water/heating/sanitary, tools, paints) with proprietary brands and no-deposit equipment rental, generating 23.7 billion CZK in FY2024 revenue.
- Company typePrivate
- Founded1993
- HeadquartersPraha 10 - Malešice, Czechia
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What dek-cz does
Stavebniny DEK a.s. is the principal operating subsidiary of the privately held DEK a.s. holding group and the largest construction materials supplier in the Czech and Slovak Republic, generating 23.7 billion CZK in FY2024 revenue across a network of more than 100 retail stores and 90+ equipment rental locations with a total headcount of approximately 2,300. Founded on 8 March 1993 by Vít Kutnar, Jindřich Horák, and Ondřej Hrdlička, the company began by selling modified asphalt sheets under its own ELASTEK and GLASTEK brands and progressively expanded into insulation (1995), roofing (2003), dry construction and facades (2004), rough construction (2006), electrical materials (2016), and water/heating/sanitation through the 2017 integration of WÄRME.
The company's offering is a platform-plus-services model built around five core product categories — construction materials, electrical materials, water/heating/sanitation, tools, and paints/lacquers — augmented by proprietary sub-brands (WECCO bathroom equipment, RETEK foundation profiles) and a layered service stack that includes no-deposit equipment rental (Půjčovna), on-site mortar and paint mixing (DEK Mix), contactless curbside pickup (DEK Drive), and technical advisory (DEK Atelier, established 1997). Underlying technology is anchored by a proprietary EDI infrastructure supporting SAP IDoc-based EDI DEK XML, UN/EDIFACT EANCOM, and ISDOCX formats across multiple transport channels (AS2, FTPS, HTTPS, email), with QR Platba+F-enabled invoicing for B2B trading partners spanning the DEK Group and major suppliers such as Wienerberger, Grohe, Bosch, Hilti, and Saint-Gobain ADFORS.
The business operates on a hybrid sales-led and retail-led go-to-market, serving individual homeowners and builders (stavebníci), professional tradespeople (řemeslníci), and industrial/engineering construction companies through differentiated B2B pricing tiers and flexible invoicing cadence. Marketing reach extends via the Staveřský magazín DEK print magazine (distributed to nearly 3 million households), social channels (Facebook, LinkedIn, YouTube), and the long-running Štědrá Sezóna loyalty program (since 2010). Revenue streams include one-time retail product sales, usage-based equipment rental, professional services (mixing, sheet-metal work, consulting), and recurring B2B account services, with the company's EDI invoicing address supporting the ~30+ entities of the broader DEK Group.
dek-cz firmographics
Firmographics- Name
- dek-cz
- Legal name
- Stavebniny DEK a.s.
- Website
- https://dek-cz.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Short description
- Stavebniny DEK a.s. is the largest construction materials supplier in the Czech and Slovak Republic, operating 100+ retail stores and 90+ rental locations across five product categories (construction, electrical, water/heating/sanitary, tools, paints) with proprietary brands and no-deposit equipment rental, generating 23.7 billion CZK in FY2024 revenue.
- Ownership category
- akta.pro rank
dek-cz industry classification
Industry- Product category
- Construction Materials Retail
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- B2B/EDI & Partner Integration (BPAMAOAJ)
Keywords
Where dek-cz is headquartered
LocationHeadquarters
- HQ city
- Praha 10 - Malešice
- HQ country
- Czechia
- HQ region
- Europe
Offices4 records
Markets served
dek-cz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail product sales: Sale of construction materials including building supplies, electrical materials, plumbing/heating/sanitary products, tools, and paints through 100+ physical stores and e-commerce platform.
- Equipment rental: Rental of professional construction machines and tools from 90+ rental locations. No deposit required when paid by card. Optional Garance protection service covers damage up to 500,000 CZK.
- On-site services: Mixing of mortars and paints, sheet metal workshop services, and technical consultations at store locations.
- B2B account services: B2B EDI invoicing with support for multiple formats (isdocx, EDIFACT) and invoice delivery options (email, mail). Annual revenue of 23.7 billion CZK in 2024.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer/retail pricing |
| Subscription | Monthly | Business customers (B2B) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
dek-cz product offering
Product offeringCore offering
Stavebniny DEK a.s. is a Czech specialty retailer that sells construction and building materials — including structural materials, waterproofing systems, electrical, water/heating/sanitary goods, tools, and paints — through more than 100 branches and an e-commerce platform. It complements retail with construction equipment rental at 90+ locations and value-added in-store services such as DEK Drive contactless pickup, DEK Mix paint/mortar mixing, DEK Atelier technical support, and Garance rental insurance. A dedicated B2B EDI channel serves industrial and engineering construction buyers alongside the consumer self-builder customer base.
Product overview
Stavebniny DEK operates as a multi-category building materials retailer with a platform-plus-services model. The core offering spans construction materials, electrical supplies, water/heating/sanitation, tools, and paints. Key proprietary brands include WECCO (bathroom equipment), ELASTEK and GLASTEK (asphalt sheets), and RETEK (foundation profiles). Services include equipment rental (Půjčovna) with over 90 locations offering no-deposit rentals, DEK Drive (contactless pickup), DEK Mix (on-site mixing), DEK Atelier (technical support), and the Garance insurance service. The company serves both individual builders and professional contractors across 100+ locations in the Czech Republic.
Differentiator
Problem solved
Functional benefit
Brands
- WECCO: Bathroom equipment brand created within Stavebniny DEK offering complete bathroom solutions including pre-wall installation modules (WM1, WM2), shower trays and enclosures, and water faucets. Combines reliable quality, modern design, and affordable pricing.
Quantifiable outcome
- 14-day return policy for online purchases
- +1 more outcomes
Companies that use dek-cz
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
dek-cz technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
dek-cz partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and primary.
- Vysoké učení technické v Brně (BUT)coreResearch partner in DEK FUTURE BUILDING EU-funded project focused on ecological building systems with vegetation and photovoltaics, smart measurement devices, and BIM applications.
- SVÚOM s.r.o.coreResearch partner in DEK FUTURE BUILDING project for development of smart measurement and diagnostic devices for building envelopes.
- DEKMETAL s.r.o.coreSibling company within DEK Group participating in DEK FUTURE BUILDING R&D project for ecological building systems.
- GRIPPER SYSTEMS s.r.o.minorTechnology partner in DEK FUTURE BUILDING project.
- WIENERBERGERprimaryMajor building materials supplier - bricks and roofing products.
- GROHEprimaryPremium bathroom fixtures and faucets supplier.
- BOSCHprimaryPower tools supplier.
- Saint-Gobain ADFORS (Vertex)primaryGlass fiber reinforcement fabrics for construction.
- HILTIprimaryProfessional construction tools and equipment.
Scale indicators9 records
Recent moves20 records
Expansion highlights6 records
dek-cz competitors and assessment
Company assessmentDirect peers
- Travis Perkins: UK builders' merchant group operating Toolstation, Travis Perkins, and Keyline branches. Closest direct comparable: B2B/B2C construction materials distribution with national branch network, trade-focused customer base, and complementary tool/equipment hire.
- SIG plc: UK-listed specialist distributor of building products (insulation, roofing, interior fit-out). Highly comparable as a multi-category building materials distributor serving construction professionals with branch-based distribution.
- Grafton Group: Irish-headquartered builders' merchanting group operating Selco, Woodie's, and Chadwicks. Comparable as a multi-brand construction materials distributor combining trade and DIY across European geographies with strong branch networks.
- Wickes: UK home improvement retailer and trade supplier of building materials, kitchens, and DIY products. Comparable in combining DIY retail with trade-focused services and project advisory in construction materials.
- Bauhaus: European DIY and construction materials retail chain with large-format stores across Germany, Austria, Switzerland, and CEE including Czech Republic. Direct competitor in CZ market for trade and DIY building materials.
- Hornbach: European home improvement and construction materials retailer with strong DIY and trade assortment. Comparable in cross-category building materials retail, project services, and rental.
Broad incumbents
- Saint-Gobain Distribution: Distribution arm of Saint-Gobain group supplying building materials through specialist brands (e.g., POINT.P, Raab Karcher). Comparable as a broad incumbent with overlapping construction materials categories and B2B trade focus.
- Leroy Merlin: Global DIY and home improvement retailer (Adeo group) operating in Czech Republic. Comparable as a broad incumbent in construction materials, home improvement, and project services in the same geography.
- CRH plc: Irish-listed global building materials group with significant European distribution and materials activities. Comparable as a broad incumbent supplying and distributing construction materials across European markets.
Others
- Hilti: Direct manufacturer and equipment-as-a-service provider for construction tools and machinery. Comparable as a supplier/ecosystem participant whose products DEK resells and rents, and whose rental model competes with DEK Půjčovna.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
dek-cz social profiles
Digital presencedek-cz financial estimates
Financial estimateRevenue estimate
Valuation estimate
dek-cz leadership team
Management profileNumber of profiles
Profiles3 records
dek-cz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dek-cz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dek-cz
What does dek-cz do?
Stavebniny DEK a.s. is a Czech specialty retailer that sells construction and building materials — including structural materials, waterproofing systems, electrical, water/heating/sanitary goods, tools, and paints — through more than 100 branches and an e-commerce platform. It complements retail with construction equipment rental at 90+ locations and value-added in-store services such as DEK Drive contactless pickup, DEK Mix paint/mortar mixing, DEK Atelier technical support, and Garance rental insurance. A dedicated B2B EDI channel serves industrial and engineering construction buyers alongside the consumer self-builder customer base.
Is dek-cz a public or private company?
dek-cz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dek-cz founded?
dek-cz was founded in 1993.
Where is dek-cz based?
dek-cz is headquartered in Praha 10 - Malešice, Czechia, in the Europe region.
How does dek-cz make money?
Four revenue lines are on record. Retail product sales are the primary driver. The others are equipment rental, on-site services and B2B account services.
Who are dek-cz's main competitors?
Direct peers on record are Travis Perkins, SIG plc, Grafton Group, Wickes, Bauhaus and Hornbach. Broad incumbents are Saint-Gobain Distribution, Leroy Merlin and CRH plc. Hilti is listed as an others.
Does dek-cz have an API?
Yes. DEK operates Electronic Data Interchange (EDI) systems for business document exchange with suppliers and customers. EDI supports multiple formats: EDI DEK (based on XML Idoc), EDI UN/EDIFACT EANCOM, ISDOC, and ISDOCX. For customers, invoices can be delivered in formats including PDF, ISDOCX, ISDOC, and EDI DEK. For suppliers, purchase orders are sent via EDI DEK + PDF or EDI UN/EDIFACT EANCOM, and invoices are accepted in ISDOCX, EDI UN/EDIFACT EANCOM D01B, and PDF formats. Delivery notes use EANCOM D01B and PDF formats. Communication channels include AS2 point-to-point, FTPS, HTTPS, and email. The system includes QR code payment capability (QR Platba+F) on all PDF invoices. Developer documentation is at www.dek.cz/obsah/technicka-podpora/edi.
What industry is dek-cz in?
dek-cz's product category is Construction Materials Retail. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of BPAMAOAJ, B2B/EDI & Partner Integration. Its SIC code is 5070.