dek-cz

What dek-cz does

Stavebniny DEK a.s. is the principal operating subsidiary of the privately held DEK a.s. holding group and the largest construction materials supplier in the Czech and Slovak Republic, generating 23.7 billion CZK in FY2024 revenue across a network of more than 100 retail stores and 90+ equipment rental locations with a total headcount of approximately 2,300. Founded on 8 March 1993 by Vít Kutnar, Jindřich Horák, and Ondřej Hrdlička, the company began by selling modified asphalt sheets under its own ELASTEK and GLASTEK brands and progressively expanded into insulation (1995), roofing (2003), dry construction and facades (2004), rough construction (2006), electrical materials (2016), and water/heating/sanitation through the 2017 integration of WÄRME.

The company's offering is a platform-plus-services model built around five core product categories — construction materials, electrical materials, water/heating/sanitation, tools, and paints/lacquers — augmented by proprietary sub-brands (WECCO bathroom equipment, RETEK foundation profiles) and a layered service stack that includes no-deposit equipment rental (Půjčovna), on-site mortar and paint mixing (DEK Mix), contactless curbside pickup (DEK Drive), and technical advisory (DEK Atelier, established 1997). Underlying technology is anchored by a proprietary EDI infrastructure supporting SAP IDoc-based EDI DEK XML, UN/EDIFACT EANCOM, and ISDOCX formats across multiple transport channels (AS2, FTPS, HTTPS, email), with QR Platba+F-enabled invoicing for B2B trading partners spanning the DEK Group and major suppliers such as Wienerberger, Grohe, Bosch, Hilti, and Saint-Gobain ADFORS.

The business operates on a hybrid sales-led and retail-led go-to-market, serving individual homeowners and builders (stavebníci), professional tradespeople (řemeslníci), and industrial/engineering construction companies through differentiated B2B pricing tiers and flexible invoicing cadence. Marketing reach extends via the Staveřský magazín DEK print magazine (distributed to nearly 3 million households), social channels (Facebook, LinkedIn, YouTube), and the long-running Štědrá Sezóna loyalty program (since 2010). Revenue streams include one-time retail product sales, usage-based equipment rental, professional services (mixing, sheet-metal work, consulting), and recurring B2B account services, with the company's EDI invoicing address supporting the ~30+ entities of the broader DEK Group.

Name

dek-cz

Legal name

Stavebniny DEK a.s.

Website

https://dek-cz.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Stavebniny DEK a.s. is the largest construction materials supplier in the Czech and Slovak Republic, operating 100+ retail stores and 90+ rental locations across five product categories (construction, electrical, water/heating/sanitary, tools, paints) with proprietary brands and no-deposit equipment rental, generating 23.7 billion CZK in FY2024 revenue.

Ownership category

akta.pro rank

Product category

Construction Materials Retail

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

B2B/EDI & Partner Integration (BPAMAOAJ)

Keywords

• Construction materials retail
• Building materials supply
• Waterproofing membranes
• Construction equipment rental
• DIY building supplies

Headquarters

HQ city

Praha 10 - Malešice

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail product sales: Sale of construction materials including building supplies, electrical materials, plumbing/heating/sanitary products, tools, and paints through 100+ physical stores and e-commerce platform.
2. Equipment rental: Rental of professional construction machines and tools from 90+ rental locations. No deposit required when paid by card. Optional Garance protection service covers damage up to 500,000 CZK.
3. On-site services: Mixing of mortars and paints, sheet metal workshop services, and technical consultations at store locations.
4. B2B account services: B2B EDI invoicing with support for multiple formats (isdocx, EDIFACT) and invoice delivery options (email, mail). Annual revenue of 23.7 billion CZK in 2024.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Stavebniny DEK a.s. is a Czech specialty retailer that sells construction and building materials — including structural materials, waterproofing systems, electrical, water/heating/sanitary goods, tools, and paints — through more than 100 branches and an e-commerce platform. It complements retail with construction equipment rental at 90+ locations and value-added in-store services such as DEK Drive contactless pickup, DEK Mix paint/mortar mixing, DEK Atelier technical support, and Garance rental insurance. A dedicated B2B EDI channel serves industrial and engineering construction buyers alongside the consumer self-builder customer base.

Product overview

Stavebniny DEK operates as a multi-category building materials retailer with a platform-plus-services model. The core offering spans construction materials, electrical supplies, water/heating/sanitation, tools, and paints. Key proprietary brands include WECCO (bathroom equipment), ELASTEK and GLASTEK (asphalt sheets), and RETEK (foundation profiles). Services include equipment rental (Půjčovna) with over 90 locations offering no-deposit rentals, DEK Drive (contactless pickup), DEK Mix (on-site mixing), DEK Atelier (technical support), and the Garance insurance service. The company serves both individual builders and professional contractors across 100+ locations in the Czech Republic.

Differentiator

Problem solved

Functional benefit

Brands

• WECCO: Bathroom equipment brand created within Stavebniny DEK offering complete bathroom solutions including pre-wall installation modules (WM1, WM2), shower trays and enclosures, and water faucets. Combines reliable quality, modern design, and affordable pricing.

Quantifiable outcome

• 14-day return policy for online purchases
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, minor and primary.

• Vysoké učení technické v Brně (BUT)coreStrategic or Co-development Partner · 1 January 2019Research partner in DEK FUTURE BUILDING EU-funded project focused on ecological building systems with vegetation and photovoltaics, smart measurement devices, and BIM applications.
• SVÚOM s.r.o.coreStrategic or Co-development Partner · 1 January 2019Research partner in DEK FUTURE BUILDING project for development of smart measurement and diagnostic devices for building envelopes.
• DEKMETAL s.r.o.coreStrategic or Co-development Partner · 1 January 2019Sibling company within DEK Group participating in DEK FUTURE BUILDING R&D project for ecological building systems.
• GRIPPER SYSTEMS s.r.o.minorStrategic or Co-development Partner · 1 January 2019Technology partner in DEK FUTURE BUILDING project.
• WIENERBERGERprimaryOthersMajor building materials supplier - bricks and roofing products.
• GROHEprimaryOthersPremium bathroom fixtures and faucets supplier.
• BOSCHprimaryOthersPower tools supplier.
• Saint-Gobain ADFORS (Vertex)primaryOthersGlass fiber reinforcement fabrics for construction.
• HILTIprimaryOthersProfessional construction tools and equipment.

Scale indicators9 records

Recent moves20 records

Expansion highlights6 records

Direct peers

• Travis Perkins: UK builders' merchant group operating Toolstation, Travis Perkins, and Keyline branches. Closest direct comparable: B2B/B2C construction materials distribution with national branch network, trade-focused customer base, and complementary tool/equipment hire.
• SIG plc: UK-listed specialist distributor of building products (insulation, roofing, interior fit-out). Highly comparable as a multi-category building materials distributor serving construction professionals with branch-based distribution.
• Grafton Group: Irish-headquartered builders' merchanting group operating Selco, Woodie's, and Chadwicks. Comparable as a multi-brand construction materials distributor combining trade and DIY across European geographies with strong branch networks.
• Wickes: UK home improvement retailer and trade supplier of building materials, kitchens, and DIY products. Comparable in combining DIY retail with trade-focused services and project advisory in construction materials.
• Bauhaus: European DIY and construction materials retail chain with large-format stores across Germany, Austria, Switzerland, and CEE including Czech Republic. Direct competitor in CZ market for trade and DIY building materials.
• Hornbach: European home improvement and construction materials retailer with strong DIY and trade assortment. Comparable in cross-category building materials retail, project services, and rental.

Broad incumbents

• Saint-Gobain Distribution: Distribution arm of Saint-Gobain group supplying building materials through specialist brands (e.g., POINT.P, Raab Karcher). Comparable as a broad incumbent with overlapping construction materials categories and B2B trade focus.
• Leroy Merlin: Global DIY and home improvement retailer (Adeo group) operating in Czech Republic. Comparable as a broad incumbent in construction materials, home improvement, and project services in the same geography.
• CRH plc: Irish-listed global building materials group with significant European distribution and materials activities. Comparable as a broad incumbent supplying and distributing construction materials across European markets.

Others

• Hilti: Direct manufacturer and equipment-as-a-service provider for construction tools and machinery. Comparable as a supplier/ecosystem participant whose products DEK resells and rents, and whose rental model competes with DEK Půjčovna.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCME2nISYQRZs6vybOp11tUg
• Facebookfacebook.com/StavebninyDEK
• LinkedInlinkedin.com/company/stavebniny-dek

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dek-cz