Christ In The Arts

What Christ In The Arts does

Christ In The Arts (CITA) is a non-profit 501(c)(3) ballet school and performing arts organization headquartered in Lubbock, Texas, founded in 2006 and operating a structured ballet program that has grown to serve more than 150 students across eleven class levels, plus a Guys' program and two Contemporary elective classes. The curriculum runs from beginner (age 4) through Company level, with instruction delivered on weekday afternoons at a single physical studio; the organization employs 25+ staff and instructors, many of whom are alumni who progressed through the program into teaching roles.

The organization's core products are its recurring ballet school and a series of original dramatic dance stage productions—A Tale of the Kingdom, EPIC, REBORN, INHERITANCE, UNSEEN, and Boundless—each featuring 150-175+ dancers and partners, with original music composed by Executive Director Randall Hinds and choreography led by Artistic Director Lara Hinds. Productions are filmed and distributed as paid digital recordings ($20-25 lifetime access) alongside live performance events. Supplementary revenue comes from an annual Summer Workshop ($85-420 plus a $30 application fee) staffed by guest instructors, and tax-deductible donations through the 501(c)(3) channel with preset gift tiers from $50 to $1,000 and recurring options.

The business model combines recurring monthly tuition ($80-270 per student depending on level and studio hours), a $125 semester fee, summer workshop fees, video access sales, and charitable donations. Customer acquisition is community-led and event-driven, relying on annual productions as showcases, church and family referral networks, the organization's website, and word-of-mouth within Christian communities in Southwest Texas. The organization is controlled by the founding Hinds family and governed by a Board of Directors, with no parent company, institutional investors, or external funding rounds.

Name

Christ In The Arts

Legal name

Christ In The Arts

Website

https://christinthearts.org

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Christ In The Arts is a non-profit 501(c)(3) ballet school and performing arts organization in Lubbock, TX, offering classical ballet instruction across 11 class levels and producing original dramatic dance productions featuring 150+ students.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Dance Companies (711120), Fine Arts Schools (61161), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance Theatre (Narrative/Experimental) (MPAGADAC), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Theatre Education, Training & Conservatories (MPAGABAN)

Keywords

• Ballet education
• Dance instruction
• Performing arts
• Dramatic dance productions
• Christian arts education

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Fees: Monthly tuition ranging from $80-270 depending on class level and studio hours. Additional $125 semester fee for all students. Application fee of $30 for summer workshop.
2. Summer Workshop Fees: One-week workshop (Levels 1-4): $85-$165. Two-week workshop (Levels 5-7): $295-$420. Plus $30 non-refundable application fee.
3. Production Video Access: One-time purchase access fees for recorded productions: $20-25 per video. Unlimited lifetime access with mobile/desktop availability.
4. Donations and Fundraising: As a 501(c)(3) nonprofit organization, CITA accepts tax-deductible donations. Online donation options with preset amounts ($50-$1000) or custom amounts. Monthly and annual giving options available.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Christ In The Arts (CITA) is a non-profit 501(c)(3) ballet and performing arts school that provides Christ-centered classical ballet instruction across eleven class levels for students ages 4 and up, and produces original full-length dramatic dance productions featuring 150-175+ dancers. The organization also offers annual summer workshop intensives with guest instructors and digital video access to recorded productions.

Product overview

Christ In The Arts (CITA) is a non-profit 501(c)(3) ballet and performing arts school that operates as a unified program combining classical ballet instruction with dramatic dance productions. The organization offers a structured curriculum of eleven class levels for students ages 4 and up, from beginner through company level, with tuition ranging from $80-270/month. CITA's core offering includes its ballet school (the instructional component) and its bi-annual main stage productions (the performance component), which are deeply integrated—students receive training specifically to participate in original dramatic productions featuring powerful music, brilliant lighting, and emotional storytelling. The organization also offers summer workshop intensives with guest instructors, digital video access to recorded productions, and accepts charitable donations to support its mission. Productions include EPIC, REBORN, INHERITANCE, UNSEEN, Boundless, A Tale of the Kingdom, and special collaboration events.

Differentiator

Problem solved

Functional benefit

Products and services

• Christ In The Arts Ballet School A Christ-centered classical ballet school offering structured instruction across eleven class levels for students from age 4 through company level, plus contemporary class electives, with over 150 students enrolled.
• Summer Workshop Annual summer intensive ballet workshop offering one-week sessions for Levels 1-4 and two-week sessions for Levels 5-7 with guest instructors, with application and tuition fees.
• EPIC: The Timeless Tale of Extravagant Love (Video) Recorded video of the dramatic dance production EPIC, expressing the heart of God through stories of real people throughout history, featuring over 175 dancers and partners; available as a one-time digital purchase.
• REBORN (Video) Recorded video of the dramatic dance production REBORN, a full-length original production combining powerful music and beautiful choreography to convey a message of Life prevailing over adversity; available as a one-time digital purchase with unlimited lifetime access.
• INHERITANCE: Heirs of the Promise (Video) Recorded video of the dramatic dance production INHERITANCE, highlighting past heroes of the faith to inspire viewers; available as a one-time digital purchase.
• UNSEEN: The Story Behind The Story (Video) Recorded video of the dramatic dance production UNSEEN, featuring over 150 CITA students communicating a poignant story through dramatic dance, powerful music, and heart-touching storyline; available as a one-time digital purchase.
• Boundless (Video) Recorded video of the dramatic dance production Boundless, a two-night special collaboration event featuring live vocals and original choreography for 170 CITA dancers and partners; available as a one-time digital purchase.
• A Tale of the Kingdom (Video) Recorded video of the dramatic dance production A Tale of the Kingdom, telling the story of a lost young boy who discovers a realm where everyone is uniquely loved and valued; available as a one-time digital purchase.
• Charitable Donations Program Tax-deductible donation program accepting one-time, monthly, or annual gifts from individuals, churches, and businesses, with preset amounts and custom options to support the mission of Christ-centered dramatic dance education.

Quantifiable outcome

• 20+ years of continuous operation with growing student enrollment
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Ballet MagnificatmajorStrategic or Co-development Partner · 1 January 2026CITA's 20th Anniversary Celebration featured a one-time performance of Ballet Magnificat's classic story-ballet 'Deliver Us!' as Act 2. Ballet Magnificat is a professional ballet company with a Christian foundation, sharing similar values with CITA's mission of worshipful dance.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Houston Ballet: One of America's largest ballet companies based in Texas. Comparable as a Texas-based ballet organization producing large-scale performances, though far larger and secular in mission.
• Texas Ballet Theater: Major regional ballet company serving the Dallas-Fort Worth area. Comparable as a Texas-based classical ballet company producing full-length productions, though significantly larger in scale and secular.
• Alvin Ailey American Dance Theater: Renowned modern dance company with a significant educational/outreach arm (Ailey School, Ailey II). Comparable as a dance organization that pairs performance with structured instruction, though at national scale and secular in mission.

Direct peers

• Ballet Magnificat: Professional Christian ballet company based in Mississippi. Directly comparable mission (Christ-centered ballet), directly comparable artistic format (original dramatic story-ballets), and a confirmed strategic partner of CITA via the 2026 20th Anniversary collaboration.
• Ballet 5:8: Professional ballet company with an explicitly faith-based mission that produces original narrative ballets. Comparable in producing original Christian-themed ballet works and combining performance with educational outreach.
• Ad Deum Dance Company: Contemporary dance company that integrates faith and artistic expression. Comparable niche as a faith-rooted dance organization producing original choreographic works with a mission-driven educational component.
• School of American Ballet: Premier ballet training school associated with New York City Ballet. Comparable as a structured multi-level ballet school with a formal progression curriculum, though secular and at a vastly larger scale than CITA.
• Houston Ballet Academy: Academy of the Houston Ballet offering structured classical ballet instruction across multiple levels. Comparable as a multi-level ballet school with progression-based curriculum, though secular and at significantly larger scale.
• Joffrey Academy of Dance: Official school of The Joffrey Ballet offering pre-professional and open ballet training programs. Comparable as a structured ballet school with multi-level progression and a strong performance component.

Others

• National Dance Institute: Non-profit organization that teaches dance to children through school and community programs. Comparable as a mission-driven, non-profit dance education organization for children, though urban/NYC-focused rather than faith-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/christ-in-the-arts-of-west-texas-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christ In The Arts