the caramel tart company ltd

What the caramel tart company ltd does

The Caramel Tart Company Ltd is a London-based wholesale bakery that produces and distributes handmade desserts to trade customers within the London M25 orbital. Operating from a single production site at 15 Greenshield Industrial Estate, Bradfield Road (London E16 2AU), the company offers over 200 SKUs across nine product categories: school cakes, crumbles, cheesecakes, traybakes, milkcakes (Tres Leches), round cakes, brownies, loaf cakes, and tartlets/cookies. The portfolio spans nostalgic British formats alongside international and dietary variants (vegan, gluten-free), and pricing is set at wholesale unit levels (e.g., round cakes from £29.00, tartlets from £20.00 per box of 8, cheesecakes from £30.00, traybakes from £28.00).

The underlying technology is artisanal rather than digital: production is described as 'handmade bakery production' with no proprietary process, automation, or digital product layer disclosed. The company's digital footprint consists of a product-catalog website (carameltart.co.uk) hosted on a small-business IONOS/1&1 builder; there is no mobile application, API, or integration surface documented. Brand identity ('The Caramel Tart Company') is treated as unregistered common-law rather than formally trademarked.

The business model is wholesale B2B, monetised through three channels: (1) trade accounts for retailers, actively recruited via a 'Stock Us - Trade Accounts' page; (2) wholesale distributors, recruited through a 'Becoming a distributor' page; and (3) direct corporate and fundraising sales via phone (020 3859 0897) and email ([email protected]) with charity rates available for qualifying events. Orders require 48-hour notice, and delivery charges apply. No revenue, headcount, ownership, or founding-date data is publicly disclosed, and the company shows no signs of external funding, M&A, or leadership change in the source material.

Name

the caramel tart company ltd

Legal name

The Caramel Tart Company

Website

https://carameltart.co.uk

Company type

Private

Operating status

Operating

Short description

The Caramel Tart Company Ltd is a London-based wholesale bakery producing over 200 handmade dessert SKUs for retailers, distributors, corporate clients, and fundraising events, delivering only within the London M25 from a single East London site.

Ownership category

akta.pro rank

Product category

Wholesale Bakery / Commercial Bakery

NAICS

Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050)

akta.pro primary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

akta.pro secondary industries

Frozen Bakery Products Manufacturing (AFAKAAAF), Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Wholesale bakery products
• Handmade cheesecakes
• Dessert traybakes
• Corporate event catering
• Fundraising cake sales

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale bakery products: The company sells handmade desserts wholesale to trade accounts including retailers and distributors. Products include cheesecakes, traybakes, round cakes, loaf cakes, brownies, crumbles, tartlets, and milkcakes. Minimum orders require 48-hour notice with delivery within London M25.
2. Corporate and events catering: Direct sales of desserts for corporate events and fundraising occasions with per-item pricing ranging from £20-30. Charity rates available for qualifying fundraising events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

The Caramel Tart Company Ltd is a London-based wholesale bakery producing handmade desserts — including cheesecakes, traybakes, round cakes, loaf cakes, brownies, crumbles, tartlets, milkcakes (Tres Leches), and school cakes — with more than 200 dessert varieties. Production takes place at their East London facility (Greenshield Industrial Estate, Bradfield Road, London E16 2AU), and finished products are supplied to trade accounts, retailers, distributors, corporate event organizers, and fundraising organizations for delivery across the London M25 orbital area.

Product overview

The Caramel Tart Company Ltd is a London-based wholesale bakery offering over 200 dessert products across multiple categories including School Cakes, Crumbles, Cheesecakes, Traybakes, Milkcakes (Tres Leches), Round Cakes, Brownies, Loaf Cakes, and Tartlets and Cookies. The company operates as a single-product wholesale bakery rather than a platform-plus-modules architecture. Their products are handmade at their East London bakery and primarily distributed to trade accounts and retailers within the London M25 orbital. They also offer Corporate and Fundraising services for events and charity occasions. The product portfolio spans nostalgic/classic offerings like school cakes alongside premium varieties including gluten-free and vegan options.

Differentiator

Problem solved

Functional benefit

Products and services

• Handmade Cheesecakes Handmade cheesecakes produced for wholesale resale to retailers, distributors, corporate event organizers, and fundraising organizations within London M25.
• Dessert Traybakes Handmade traybake desserts supplied in wholesale portions for trade resale and event catering.
• Round Celebration Cakes Round handmade cakes produced for celebrations and supplied wholesale to trade buyers across London.
• Loaf Cakes Handmade loaf cakes supplied wholesale to trade and event customers.
• Brownies Handmade brownies sold wholesale to retailers, distributors, and fundraising groups.
• Crumbles Handmade fruit crumble desserts available in wholesale portions for trade resale.
• Tartlets Handmade tartlets supplied wholesale for retail and event use.
• Milkcakes (Tres Leches) Handmade Tres Leches-style milkcakes supplied wholesale to trade buyers in London.
• School Cakes Handmade school-style cakes supplied wholesale, including for school and community fundraising channels.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Hummingbird Bakery: Iconic London-founded bakery famous for cupcakes, layer cakes and cheesecakes, with retail locations and a strong UK wholesale presence. Comparable in product mix (cakes, traybakes, nostalgic American-inspired desserts) and London-centric B2B/B2C positioning.
• Lola's Cupcakes: London-headquartered premium cupcake and dessert brand with national wholesale and direct-to-consumer channels. Closely comparable as a London dessert brand offering colourful, event-oriented baked goods.
• The London Cheesecake Company: London-based wholesale and retail cheesecake specialist offering handmade cheesecakes to trade and consumers. Most directly comparable peer for the cheesecake-led portion of Caramel Tart's range and a fellow London niche dessert brand.
• Cutter & Squidge: London-born cake and dessert brand specialising in layered cakes, biskies and celebration desserts with online and trade supply. Comparable premium London cake positioning and product-style overlap.
• Slattery Patissiers: Established UK wholesale patisserie and cake manufacturer serving trade customers nationwide. Directly comparable wholesale bakery model with broad dessert range targeting foodservice and retail.
• Konditor & Cook: London-based artisan bakery and cake maker with retail shops and B2B cake supply for events and corporate clients. Comparable handmade cake craft, London roots, and corporate/events channel.

Broad incumbents

• Gail's Bakery: Major UK artisan bakery chain with dozens of locations and broad cake/dessert offering. Overlaps with Caramel Tart's handmade artisanal positioning but at significantly greater scale and geographic reach.
• Bread Ahead: Well-known London bakery group with bakery schools, cafés, and a broad dessert range including doughnuts and pastries. Comparable London handmade bakery craft and product breadth, but operates more as a destination/cafe brand.

Regional players

• The Proud Bakery: UK wholesale and retail cake/bakery brand supplying celebration cakes and desserts to trade and consumers. Comparable handmade celebration cake and wholesale ethos, with regional rather than London-centric distribution.
• Maison Bertaux: Long-standing London patisserie known for handmade cakes, tarts and celebration desserts. Comparable artisanal London patisserie positioning and handmade cake craft, though primarily retail rather than wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-caramel-tart-company-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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