contrafed publishing
- Company typePrivate
- Founded1976
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
contrafed publishing firmographics
Firmographics- Name
- contrafed publishing
- Legal name
- Contrafed Publishing Co. Ltd
- Website
- https://contrafed.co.nz
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
contrafed publishing industry classification
Industry- Product category
- Trade Magazine Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where contrafed publishing is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
contrafed publishing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Subscriptions: Annual subscriptions for print and/or digital magazine editions across three publications (Contractor, Q&M, Local Government). Digital subscriptions provide online archive access. Pricing tiers vary by publication and format.
- Advertising: Advertising slots available across all three publications (Contractor, Q&M, Local Government). Ratecards available for download. Dedicated sales managers for each publication handle advertising enquiries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Contractor Digital Only - $50.00/year |
| Subscription | Annual | Contractor Print & Digital Combo - $125.00/year |
| Subscription | Annual | LG Magazine Print & Digital Combo - $110.00/year |
| Subscription | Annual | Q&M Digital Only - $45.00/year |
| Subscription | Annual | Q&M Print & Digital Combo - $75.00/year |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
contrafed publishing product offering
Product offeringCore offering
Contrafed Publishing produces and distributes three core trade magazines for New Zealand's infrastructure sectors: Contractor (monthly civil contracting industry magazine), Q&M (bimonthly quarrying and mining magazine), and Local Government Magazine (monthly covering all 78 NZ councils). Revenue is generated through print and digital subscriptions (NZ$45–$125/year) and advertising sold via dedicated sales managers. The publications also serve as official magazines for six major industry associations, providing embedded distribution to their memberships.
Product overview
Contrafed Publishing is an independent industry magazine publisher operating a portfolio of three core publications targeting New Zealand's infrastructure sectors. The primary offerings are Contractor Magazine (monthly, civil contracting industry), Q&M Magazine (bimonthly, quarrying and mining industries), and Local Government Magazine (11 issues per year, local government sector). These three titles are supported by an annual supplement called Contractor Perspectives. The company generates revenue through print and digital subscriptions, with individual products available as digital-only subscriptions ($45-50/year), print & digital combo packages ($75-125/year), and retail distribution. All three core magazines serve as official publications for industry associations including Civil Contractors New Zealand, the Aggregate & Quarry Association, and the New Zealand Heavy Haulage Association.
Differentiator
Problem solved
Functional benefit
Brands
- Contractor: Monthly magazine serving the New Zealand civil contracting industry, providing news, project coverage, and industry profiles.
- Q&M (Quarrying & Mining)
- Local Government Magazine
- Contractor Perspectives
Products and services
- Contractor Magazine Monthly magazine serving as the voice of the New Zealand civil contracting industry, providing news, in-depth project coverage, health and safety advice, recruitment and training stories, and industry expert commentary. Covers civil construction, earthmoving, road building, quarrying, heavy haulage, crane operation, and machinery hire.
- Q&M Magazine (Quarrying & Mining) Bimonthly magazine dedicated to New Zealand's quarrying and mining industries, providing industry news, project showcases, people and business profiles, expert commentary, health and safety content, and features on products and services for quarries and mines.
- Local Government Magazine Monthly magazine (11 issues per year) covering New Zealand's local government sector, reaching all 78 councils and authorities. Features interviews, profiles, trend insights, opinions, discussions, and case studies on digital communications, community engagement, central government regulations, and three waters reform.
- Contractor Perspectives Annual publication for the civil contracting industry featuring reflections from association chiefs, expert commentators, and industry representatives on the previous year and forecasts for the coming year.
Companies that use contrafed publishing
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
contrafed publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
contrafed publishing partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Civil Contractors New Zealand (CCNZ)coreFounding shareholder and association partner. Contractor magazine is the official magazine of Civil Contractors NZ. Partnership established in 1976 when shareholders founded the company for the Contractor publication.
- Aggregate & Quarry Association (AQA)coreShareholder and association partner. Q&M magazine is the official magazine of the Aggregate & Quarry Association of New Zealand.
- New Zealand Heavy Haulage AssociationcoreShareholder and association partner. Contractor magazine serves as the official magazine for the association.
- Crane Association of New ZealandcoreShareholder and association partner. Contractor magazine is the official magazine for the Crane Association of New Zealand.
- Rural Contractors New ZealandcoreShareholder and association partner. Contractor magazine serves as the official publication for Rural Contractors NZ.
- Concrete NZcoreShareholder and association partner. Contractor magazine is the official magazine of Concrete NZ.
- Infrastructure ITO ConnexisminorContractor magazine is the official magazine of infrastructure ITO Connexis (industry training organization).
- StripecoreStripe Payment Gateway processes all online credit card transactions for the e-commerce platform, providing secure payment processing.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
contrafed publishing competitors and assessment
Company assessmentDirect peers
- Engineering News-Record (ENR): US-based trade publication covering the construction and infrastructure industry with a similar model of advertising + subscriptions serving civil contractors. Directly comparable to Contrafed's Contractor magazine in editorial mission, audience (industry professionals), and dual print/digital monetization.
- Australian Mining: Australia's leading mining industry trade magazine, owned by Aspermont. Directly comparable to Contrafed's Q&M magazine in serving quarrying/mining professionals with news, project coverage, and advertising-supported subscription revenue across a similar ANZ geography.
- Roads & Infrastructure Australia: Australian trade publication focused on roads, civil infrastructure, and contracting. Closely comparable to Contrafed's Contractor magazine in editorial scope (civil construction, road building, infrastructure projects) and business model (industry-association-aligned B2B trade media).
- Cirrus Media: New Zealand-based B2B magazine publisher producing trade and specialist publications. Comparable as a similarly-sized NZ trade publishing peer operating subscription and advertising-supported magazine titles for industry verticals.
- Mining Magazine: UK-headquartered international mining industry trade publication. Comparable to Contrafed's Q&M in covering mining operations, technical content, and industry news with a professional subscriber base and advertising model.
Broad incumbents
- Stuff Limited: New Zealand's largest media company operating news, digital, and magazine properties. While much broader in scope than Contrafed, it shares the same NZ domestic publishing and advertising market, competing for the same advertiser budgets and reader attention.
- NZME (NZ Media and Entertainment): Major New Zealand media group publishing news brands and operating radio. A broader incumbent competing with Contrafed for NZ advertising spend, although not focused on infrastructure trade verticals.
- Hanley Wood Media: US-based B2B media company serving the residential and commercial construction industry with magazines, events, and digital content. A broader incumbent with a comparable infrastructure-construction trade media business model.
Regional players
- Allied Press: New Zealand regional publishing company operating community newspapers and magazines. Comparable as a NZ-domiciled independent publisher reliant on advertising and subscription revenue, though focused on regional general-interest rather than trade verticals.
- Construction Week (Middle East / Asia): Regional B2B trade publication covering construction and infrastructure in the Middle East and Asia. Comparable to Contrafed's Contractor in serving civil contractors with industry news, project coverage, and advertiser-supported subscriptions, though operating in a different geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
contrafed publishing social profiles
Digital presencecontrafed publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
contrafed publishing leadership team
Management profileNumber of profiles
Profiles3 records
contrafed publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
contrafed publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about contrafed publishing
What does contrafed publishing do?
Contrafed Publishing produces and distributes three core trade magazines for New Zealand's infrastructure sectors: Contractor (monthly civil contracting industry magazine), Q&M (bimonthly quarrying and mining magazine), and Local Government Magazine (monthly covering all 78 NZ councils). Revenue is generated through print and digital subscriptions (NZ$45–$125/year) and advertising sold via dedicated sales managers. The publications also serve as official magazines for six major industry associations, providing embedded distribution to their memberships.
Is contrafed publishing a public or private company?
contrafed publishing is a private company. It is classified as corporate owned and is currently operating.
When was contrafed publishing founded?
contrafed publishing was founded in 1976. It employs 1 to 10 people.
Where is contrafed publishing based?
contrafed publishing is headquartered in Auckland, New Zealand, in the Oceania region.
How does contrafed publishing make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising.
Who are contrafed publishing's main competitors?
Direct peers on record are Engineering News-Record (ENR), Australian Mining, Roads & Infrastructure Australia, Cirrus Media and Mining Magazine. Broad incumbents are Stuff Limited, NZME (NZ Media and Entertainment) and Hanley Wood Media. Regional players are Allied Press and Construction Week (Middle East / Asia).
Does contrafed publishing have an API?
No public API is recorded for contrafed publishing.
What industry is contrafed publishing in?
contrafed publishing's product category is Trade Magazine Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 51312 and its SIC code is 2721.