children of ameriva

What children of ameriva does

Children of America is a family-owned and operated, nationally accredited preschool and educational childcare provider established in 1998. The company serves families with young children — infants through pre-kindergarten — across multiple physical school locations in the United States, positioning itself as a structured early-education provider distinct from conventional daycare services. Programs include preschool education, before and after school care, and summer camp, all delivered through age-appropriate curricula at secure facilities with video monitoring.

The company's core differentiator is its proprietary "Mind & Body Matters™" curriculum, which integrates STEM, fitness, character education, and creativity into whole-child development. Family engagement is supported through monthly "Minute with Ted: Family Edition" video updates from CEO Ted Hockenberry, a parent referral program, and a B2B corporate partnerships program offering employer-sponsored enrollment. Core technology is not publicly disclosed beyond standard consumer-facing web infrastructure (location tool, enrollment portal, login).

Revenue is generated through recurring tuition fees billed on a subscription (monthly) cadence, with promotional incentives such as 10% off tuition and free registration used to drive enrollment during specific windows. The go-to-market motion is direct-to-consumer, supplemented by organic social (Facebook, Instagram, YouTube, LinkedIn), content marketing (blog/Resources), a parent referral program, and a corporate partnership channel targeting employer childcare benefits. The company is privately held under founding-family ownership, has no disclosed external institutional investors, and does not publish revenue figures.

Name

children of ameriva

Legal name

Children of America

Website

https://coa.co

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Children of America is a family-owned, nationally accredited preschool and educational childcare provider operating since 1998, serving families with young children across multiple US school locations using its proprietary Mind & Body Matters™ curriculum.

Ownership category

akta.pro rank

Product category

Childcare and Early Education Services

NAICS

Child Care Services (62441), Child Care Services (6244), Educational Services (61)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industries

Preschool Programs within Childcare Centers (EDACABAL), Extended Day Programs at Preschools & Childcare Centers (EDACAHAB), Health Education & Parent Coaching (Sleep, Safety, Illness Management) (EDACAMAN)

Keywords

• Early childhood education
• Preschool childcare
• Infant childcare services
• School-age child care
• Summer camp programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Childcare and Preschool Tuition: Recurring tuition fees charged to families for childcare and preschool educational services across multiple age groups and programs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Children of America provides educational childcare and preschool programs for infants, preschoolers, and school-age children through physical school locations across the United States. Its services use the exclusive Mind & Body Matters™ curriculum to support social-emotional, intellectual, and physical development, and also include before- and after-school care and summer camp programs.

Product overview

Children of America is a family-owned nationally accredited preschool and educational childcare provider operating since 1998. The company offers a single unified service: comprehensive early childhood education programs for various age groups, from infants through pre-kindergarten. Their educational approach centers on the proprietary Mind & Body Matters™ curriculum, which integrates STEM, fitness, character education, and creativity to support whole-child development. Programs include preschool education, before and after school care, and summer camp. The company operates multiple school locations and provides family engagement tools such as the "Minute with Ted" video update series from CEO Ted Hockenberry. No discrete product modules, add-ons, or separate platform components were identified in the source material.

Differentiator

Problem solved

Functional benefit

Brands

• Mind & Body Matters: Exclusive curriculum integrating STEM, fitness, character education, and creativity for whole-child development

Products and services

• Educational Childcare and Preschool Educational childcare and preschool services for infants through pre-kindergarten children, using age-appropriate, research-backed curriculum to support social-emotional, intellectual, and physical development.
• Before- and After-School Care Before- and after-school care for school-age children, delivered through Children of America's school locations.
• Summer Camp Programs Summer camp programs for children, offered through the Children of America school network.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Corporate PartnersminorOthersChildren of America offers a corporate partnerships program for businesses seeking employee childcare benefits. The company maintains a support ticket system for corporate partnership inquiries through Freshdesk.

Scale indicators2 records

Direct peers

• Bright Horizons Family Solutions: Largest publicly-traded operator of employer-sponsored childcare and early education centers in the U.S. Closest comparable in business model (tuition-based, accredited centers) and target market (working families), with a deeper employer-channel footprint.
• KinderCare Learning Companies: One of the largest private U.S. providers of early childhood education, serving infants through school-age children across hundreds of centers. Highly comparable multi-site preschool/childcare operator with similar age-range coverage and tuition model.
• Learning Care Group: Operates multiple U.S. childcare brands (Childtime, Tutor Time, La Petite Academy, etc.) serving infants through school-age children. Direct multi-brand competitor with similar tuition-based, multi-site preschool model.
• Primrose Schools: Franchised network of accredited private preschools offering proprietary early-learning curricula for infants through after-schoolers. Comparable private preschool brand with exclusive curriculum IP similar to COA's Mind & Body Matters.
• The Goddard School: Franchised accredited private preschool system focused on play-based early childhood education. Comparable accredited preschool operator with proprietary curriculum serving infants through pre-K.
• New Horizon Academy: Family-owned U.S. operator of accredited childcare and preschool centers across multiple states. Closely comparable family-owned multi-site model with similar tuition and curriculum positioning.
• Cadence Education: Private equity-backed operator of premier early childhood education centers across the U.S. Direct multi-site preschool competitor with a comparable accredited tuition offering and broader geographic reach.
• Childcare Network: Multi-state operator of early learning and childcare centers serving infants through school-age children. Comparable tuition-based multi-site preschool/childcare model across U.S. Sun Belt geographies.

Emerging players

• Stratford School: Private preschool through middle school operator on the U.S. West Coast offering accredited early childhood programs. Comparable curriculum-led preschool positioning though narrower age range than COA.

Broad incumbents

• Montessori Academy / American Montessori Society member schools: Broad network of accredited Montessori early-childhood schools operating tuition-based private preschool programs. Comparable accredited private-preschool positioning for families seeking premium early education, though methodology differs.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/childrenofamerica
• YouTubeyoutube.com/@ChildrenOfAmerica
• LinkedInlinkedin.com/company/children-of-america
• Instagraminstagram.com/coachildrenofamerica/?hl=en
• Facebookfacebook.com/childrenofamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about children of ameriva