China Australia Trade & Investment Council

What China Australia Trade & Investment Council does

China Australia Trade & Investment Council (CATIC) is a not-for-profit organization founded in 2015 and headquartered in Fyshwick, Australian Capital Territory. It facilitates bilateral trade and investment between Australian and Chinese businesses through three core service lines: organized business delegations to Chinese cities (notably Shenzhen, Guangzhou, and the Greater Bay Area), hosted events and seminars, and a suite of professional support services including market research, supplier sourcing, regulatory and registration guidance, translation, business matchmaking, market entry strategy, and international logistics support. Its stated positioning is as 'educators and connectors within the Australia-China relationship,' with no underlying technology platform — service delivery is human-led and event-driven.

The organization monetizes through fees on delegation participation, event attendance, and bespoke support engagements, though as a not-for-profit it does not publicly disclose pricing or financial results. Its go-to-market is relationship-driven: CATIC markets through its website, direct inquiries, and referrals from institutional partners, while simultaneously using its own delegation programs and hosted Chinese delegations as both delivery and demand-generation channels. Its primary customer segments are Australian companies seeking entry into China (especially Shenzhen/Greater Bay Area) and Chinese businesses and government entities seeking Australian partners, with a secondary segment of Australian senior executives engaging through curated missions such as the 'Senior Women Leaders Mission to China.'

CATIC's competitive positioning rests on a privileged bilateral relationship with Invest Shenzhen (the Shenzhen municipal investment promotion agency), involvement in high-level diplomatic engagements such as Premier Li's 2017 visit to Australia, and an ecosystem of Australian institutional partners including the ACT Government, ANU, University of Canberra, Canberra Business Chamber, and CBRIN. The most recent documented milestone is the October 2018 Women Leaders Mission; no funding rounds, headcount data, or post-2018 milestones are disclosed in available sources.

Name

China Australia Trade & Investment Council

Legal name

China Australia Trade & Investment Council

Website

https://catic.org.au

Company type

Private

Founded year

2015

Operating status

Operating

Short description

China Australia Trade & Investment Council (CATIC) is a not-for-profit organization that facilitates Australia-China business opportunities through delegations, events, and professional support services including market research, sourcing, and regulatory guidance.

Ownership category

akta.pro rank

Product category

Trade Facilitation Services

NAICS

Other Scientific and Technical Consulting Services (54169), Professional Organizations (81392)

SIC

Services-Management Services (8741), International Affairs (9721), Services-Membership Organizations (8600)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

akta.pro secondary industry

Multilateral Diplomacy & International Representation (UN, Regional Bodies) (BPAIAIAC)

Keywords

• Trade facilitation services
• Business delegation programs
• Bilateral trade consulting
• Market entry advisory
• Cross-border investment support

Headquarters

HQ city

Fyshwick

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Delegation Programs: Revenue generated from organizing and hosting business delegation programs between Australia and China, including delegation fees for participation in missions to Shenzhen, Guangzhou, and other Chinese cities.
2. Support Services: Fees for comprehensive support services including market research, product sourcing, regulatory navigation, translation services, business matchmaking, and international logistics assistance.
3. Event Fees: Revenue from hosting and facilitating business events, seminars, and networking opportunities between Australian and Chinese businesses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

China Australia Trade & Investment Council (CATIC) is a not-for-profit organization that facilitates bilateral business opportunities between Australia and China through organized business delegation missions, events/seminars, and a suite of professional support services. Its support services include comprehensive market research, product sourcing, regulatory and registration guidance, translation, business matchmaking, market entry strategy development, and international logistics support.

Product overview

The China Australia Trade & Investment Council (CATIC) is a not-for-profit organization that facilitates business opportunities between Australia and China through a portfolio of services. The core offerings include organized business delegations and events, complemented by comprehensive support services including market research, product sourcing, regulatory guidance, translation services, business matchmaking, market entry strategy, and international logistics support.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Delegations
• Events and Seminars
• Market Research
• Sourcing Products
• Registrations and Regulations
• Translation Services
• Business Matchmaking
• Market Entry Strategy
• International Logistics

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Commissioner for International Engagement (ACT)coreStrategic or Co-development Partner · 1 July 2017Organised an exclusive visit program for the ACT Commissioner for International Engagement, Brendan Smyth, to Guangzhou and Shenzhen in July 2017, facilitating government-to-business connections for the Australian Capital Territory.
• Chinese Embassy in AustraliacoreStrategic or Co-development Partner · 1 March 2017CATIC assisted the Chinese Embassy in Australia with welcoming Premier Li's visit to Australia in March 2017, demonstrating CATIC's role as a trusted intermediary in high-level bilateral engagements.
• Tencent IncubatorflagshipStrategic or Co-development Partner · 1 June 2016CATIC hosted Tencent Incubator Manager in Canberra to discuss collaboration opportunities between Tencent's incubator ecosystem and Australian institutions. This high-profile engagement was part of CATIC's mission to connect Australian and Chinese business ecosystems.
• ACT GovernmentcoreStrategic or Co-development Partner · 1 June 2016The Australian Capital Territory government, particularly involved in discussions around Tencent Incubator collaboration and broader China engagement strategies for the ACT region.
• ANU (Australian National University)minorStrategic or Co-development Partner · 1 June 2016Partnership involved in discussions around Tencent Incubator collaboration, connecting Australian academic institutions with Chinese technology ecosystem opportunities.
• University of CanberraminorStrategic or Co-development Partner · 1 June 2016Academic partner involved in discussions around technology collaboration and business ecosystem development between Australia and China.
• Canberra Business ChamberminorStrategic or Co-development Partner · 1 June 2016Local business chamber partner involved in discussions around Tencent Incubator collaboration and broader business networking opportunities.
• CBRIN (Canberra Business Innovation Network)minorStrategic or Co-development Partner · 1 June 2016Innovation network partner involved in discussions around connecting Canberra's innovation ecosystem with Chinese technology companies and incubators.
• Invest ShenzhencoreStrategic or Co-development Partner · 1 April 2016Long-standing strategic partnership with Invest Shenzhen, the investment promotion agency of Shenzhen municipality. Invest Shenzhen has conducted multiple visits to Australia (April 2016, March 2017, January 2018) facilitated by CATIC. This partnership provides exclusive and high-level connections and resources for accessing the Chinese market, particularly in Shenzhen and the Greater Bay Area.

Scale indicators2 records

Recent moves2 records

Expansion highlights3 records

Direct peers

• Australia China Business Council (ACBC): National membership-based non-profit dedicated to building Australia-China business relationships. Highly comparable to CATIC in mandate (bilateral business facilitation), non-profit structure, and service mix (delegations, events, member services, advocacy), though ACBC operates at larger national scale with multiple chapters.
• China-Britain Business Council (CBBC): UK-China bilateral business facilitation council with a similar non-profit, member-supported model. Comparable service portfolio (delegations, market entry support, events, trade research) and 'educator and connector' positioning make it a near-template peer for CATIC's structure and value proposition.
• Canberra Business Chamber: Local ACT/Canberra business chamber and a documented CATIC partner (involved in Tencent Incubator collaboration in 2016). Operates in the same geography with overlapping delegation, networking, and trade mission services targeting ACT-based SMEs.
• China-Italy Chamber of Commerce (CCIC): Italian bilateral chamber of commerce facilitating business between Italy and China through delegations, events, and member services. Operates on the same non-profit bilateral facilitation template as CATIC but with a different country corridor.

Broad incumbents

• Australian Trade and Investment Commission (Austrade): Australian government's official trade and investment promotion agency. Overlaps with CATIC on market entry, delegation, and trade facilitation services but operates globally with much larger government funding; competes with and complements CATIC's Australia-China focus.
• China Council for the Promotion of International Trade (CCPIT): Government-affiliated Chinese trade promotion body that organises delegations, exhibitions, and matchmaking services. A counterpart/competitor to CATIC on the Chinese side of bilateral facilitation, with vastly greater scale and government backing.
• Australian Chamber of Commerce and Industry: National peak body for Australian businesses that runs trade missions, networking events, and policy advocacy. Overlaps with CATIC's event/delegation services but operates broadly across all sectors and trade partners rather than focusing on a single bilateral corridor.

Regional players

• Hong Kong Trade Development Council (HKTDC): Hong Kong's statutory trade promotion body operating trade missions, exhibitions (e.g., HKTDC Hong Kong Gifts & Premium Fair), and business matching globally. Comparable to CATIC's exhibition-led, delegation-driven facilitation model but based in and primarily serving the Hong Kong/Asia market.

Emerging players

• Asia Business Council: Membership organisation of senior business leaders focused on Asia-Pacific trade and investment issues. Partial overlap with CATIC's executive-level events and senior-leader programming (e.g., Women Leaders Mission), but with a broader regional rather than bilateral focus.

Others

• Shenzhen Hi-Tech Fair Organising Committee: Organiser of China's largest technology exhibition in Shenzhen, in which CATIC's Canberra delegation participated in November 2017. Not a peer in terms of service offering but a critical upstream partner/event that anchors CATIC's distribution advantage in the Greater Bay Area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CATIC_org
• LinkedInlinkedin.com/company/china-australia-trade-investment-council

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China Australia Trade & Investment Council