Chilli Studios 2023

What Chilli Studios 2023 does

Chilli Studios (Newcastle and Gateshead Arts Studios) Ltd is a registered charity (Charity reg: 1116957, Company reg: 05028177) founded in 2004 and headquartered at The Blackfriars Centre, Newbridge Street, Newcastle upon Tyne. It delivers creative arts services — painting, pottery, printing, and music — to individuals experiencing or at risk of mental health problems and to those experiencing other forms of social exclusion in Newcastle and Gateshead. The core delivery model is a venue-based membership programme, with subsidised memberships at £15/month (requiring a GP or referral agent signature) and personal-budget pathways, alongside a small e-commerce shop on Wix selling member-created ceramics, t-shirts, tote bags, and exhibition books. Revenue is diversified across membership fees, shop sales, individual donations (PayPal, Give as You Live), corporate sponsorships, and grant funding from charitable trusts and foundations including the National Lottery, Garfield Weston Foundation, Community Foundation, Baring Foundation, Foyle Foundation, and The Archer Trust. Beyond the studio, the organisation runs Chilli Radio podcasts, the Chilli Collective online artist portfolio, the Heads & Tales mental health heritage archive (in partnership with headntales.uk), and annual member exhibitions at Vane Gallery. The primary GTM motion is community-led, with members acquired via NHS/GP referrals (notably NTW NHS Foundation Trust) and word-of-mouth within the North East mental health community, and the operation remains regional in scope.

Name

Chilli Studios 2023

Legal name

Chilli Studios (Newcastle and Gateshead Arts Studios) Ltd

Website

https://chillistudios.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Chilli Studios is a Newcastle upon Tyne registered charity delivering painting, pottery, printing, and music workshops to individuals with mental health needs and those facing social exclusion in Newcastle and Gateshead, funded by memberships, grants, donations, and shop sales.

Ownership category

akta.pro rank

Product category

Community Arts and Mental Health Charity Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJAHAH

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHSADAJAH

Meditation Apps, Digital Courses & Online Communities

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAJAF

Meditation Retreats, Workshops & Immersive Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

Keywords

• Creative arts therapy
• Mental health support
• Community arts studio
• Arts charity services
• Social inclusion programs

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Monthly membership fees from individuals accessing studio services, including subsidised memberships at £15/month and personal budget arrangements
2. Shop Sales: Sale of artist-created products including ceramics, t-shirts, and tote bags, with 100% of profits supporting the charity's work
3. Corporate Sponsorship: Corporate sponsorship arrangements providing bespoke creative incentives to corporations investing in community
4. Donations: Direct donations from individuals and supporters, including PayPal donations and Give as You Live shopping contributions
5. Grant Funding: Funding from charitable trusts, foundations, and lottery organisations including National Lottery, Garfield Weston Foundation, and Community Foundation

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Chilli Studios delivers venue-based creative arts therapy and community support services to individuals experiencing mental health problems or social exclusion in the North East of England. Its core offering comprises membership-based access to workshops in painting, pottery, printing, and music, supplemented by trips, events, online activities, podcasts (Chilli Radio), and an online artist portfolio (Chilli Collective). Revenue is generated through subsidised memberships (£15/month), personal budget memberships, donations, grants, corporate sponsorship, and shop sales of member-created art merchandise.

Product overview

Chilli Studios is a registered charity (Charity reg: 1116957) offering a portfolio of mental health support services through creative arts. The core offering consists of membership programs (Subsidised Membership at £15/month and Personal Budget Membership) providing access to venue-based creative workshops in painting, pottery, printing, and music, plus online activities and events. The organization generates revenue through a merchandise shop selling ceramics, t-shirts, tote bags, and exhibition books created by member artists. Key initiatives include Chilli Radio (podcasts), Chilli Collective (online artist portfolio), and annual exhibitions at Vane Gallery. 100% of shop profits go directly toward supporting the charity's mental health services.

Differentiator

Problem solved

Functional benefit

Products and services

• Subsidised Membership

Quantifiable outcome

• Over 50 artists featured in Never Normal 2021 post-lockdown exhibition
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Vane GallerycoreStrategic or Co-development PartnerAnnual exhibition partner hosting Chilli Studios member artwork exhibitions including 'Never Normal' (2021) and 'I Don't Know What to Do Now' (2022)
• NTW NHS Foundation TrustcoreStrategic or Co-development PartnerNHS mental health trust providing professional endorsement and referral pathway for patients to access Chilli Studios services
• Give as You LiveminorGTM or Marketing PartnerAffiliate marketing partnership enabling supporters to raise donations through online shopping with partnered retailers

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mind: UK-wide mental health charity offering information, support, and services. Comparable as a mental-health-focused organisation serving overlapping beneficiary populations, though operating at much larger scale and breadth than Chilli Studios.
• Mental Health Foundation: UK charity focused on mental health research, prevention, and public education. Comparable as a UK mental-health organisation whose beneficiaries overlap with Chilli Studios', though operating at national-policy scale rather than local delivery.

Direct peers

• Paintings in Hospitals: UK charity that brings visual art and creative engagement into healthcare and community mental health settings. Highly comparable as a UK arts-and-health charity serving mental wellbeing outcomes through creative programming.
• Hospitalfield: Scotland-based arts organisation supporting artists, residencies, and community engagement. Comparable as a regional arts charity offering creative programmes, exhibitions, and community participation similar to Chilli Studios.
• Helium Arts: Irish arts-and-health charity supporting artists and communities in healthcare settings, including mental health. Comparable as a regional arts-and-health organisation delivering creative programmes for vulnerable groups.
• Create (London): UK charity using the creative arts to empower disadvantaged people, including those with mental health needs. Comparable as a creative-arts-for-vulnerable-populations charity delivering workshops and creative programming.
• Outside In: UK charity that supports artists facing barriers including mental health challenges and social exclusion. Directly comparable as an arts charity working with marginalised communities to showcase creative work and provide pathways.
• Artlink Edinburgh: Scottish charity supporting disabled and marginalised people through arts participation and exhibition. Comparable as a community arts charity focused on inclusion, mental wellbeing, and creative output from underrepresented groups.
• Music in Hospitals & Care: UK charity delivering live music in healthcare and community settings to improve wellbeing. Comparable as a UK arts-and-health charity using creative engagement to support mental and physical health outcomes.
• Arts and Minds: Cambridge-based charity supporting recovery from mental ill-health through participation in the arts. Directly comparable as a community arts charity focused on mental health recovery through creative engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newcastleandgatesheadartstudio
• Instagraminstagram.com/chillistudios
• LinkedInlinkedin.com/company/newcastle-and-gateshead-arts-studio-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chilli Studios 2023