Carplus Car Finance

What Carplus Car Finance does

Carplus Car Finance (legally F&I Online Ltd) is a UK-based credit broker, not a lender, that connects consumer car buyers with a panel of 15+ lenders offering over 100 finance products. Founded in 2016 and headquartered in Borehamwood, the company is authorised and regulated by the Financial Conduct Authority (FCA number 731217). Its core proposition is intermediating between applicants — including those with bad credit, CCJs, IVAs, or thin credit histories — and lenders willing to underwrite them, with soft credit search pre-qualification that does not impact the applicant's score.

The platform operates an online-first customer journey (website, eligibility checker, calculator, WhatsApp, and phone-based account managers) and monetises through fixed-fee or percentage commissions from lenders on funded deals, with the service free to consumers. Product breadth spans Personal Contract Purchase (PCP), Hire Purchase (HP), no-deposit, low APR, joint, refinancing, and a long tail of segment-specific products (bad credit, CCJ, refused, IVA, negative equity, no guarantor, guarantor, instant decision, black box, electric, hybrid, van, motorhome) plus add-on vehicle protection products. Lender partners include Close Brothers, Zopa, Moneybarn, Motonovo, Tandem, Paragon, Oodle, AutoMoney Trust, AutoLend, Go Car Credit, First Response, and Marsh.

The company operates exclusively in the United Kingdom, targets retail consumers across multiple personas (general buyers, key workers, students, young drivers, self-employed, benefits recipients), and supplements broker revenue with vehicle warranty add-ons. Its distribution relies on organic digital channels (website, blog/magazine, LinkedIn, Facebook, WhatsApp) and reputation platforms (Trustpilot 4.7 stars across 3,500+ reviews, Google 4.8 across 1,600+ reviews). No acquisitions, funding rounds, or leadership changes are disclosed, indicating organic, founder-led operation.

Name

Carplus Car Finance

Legal name

F&I Online Ltd

Website

https://carfinanceplus.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Carplus Car Finance is a UK FCA-regulated credit broker (F&I Online Ltd, founded 2016) that matches consumer car buyers with a panel of 15+ lenders offering 100+ PCP, HP, bad credit, EV, and van finance products via an online platform.

Ownership category

akta.pro rank

Product category

Consumer Auto Finance Brokerage

NAICS

Consumer Lending (522291)

SIC

Loan Brokers (6163)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Car finance brokerage
• Auto loan broker
• Bad credit car finance
• Vehicle refinancing
• Consumer auto lending

Headquarters

HQ city

Borehamwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Commission from Lenders: Carplus receives fixed fee commission per finance agreement, or commission based on a percentage of the total amount of finance taken from lenders in their panel. This commission does not affect the interest rate offered or total amount repayable. The service is free to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Carplus Car Finance is a UK credit broker (not a lender) that matches individual consumers with car finance products from a panel of 15+ lenders. It offers PCP, HP, no-deposit, bad-credit, electric/hybrid, van, and motorhome finance, plus car refinancing, using a soft credit search eligibility checker and supporting online calculators. The service is free to customers, with revenue earned through fixed-fee or percentage commissions from lenders.

Product overview

Carplus Car Finance operates as a credit broker platform offering a comprehensive suite of car finance products designed to help UK customers purchase vehicles, including those with bad credit. The core offerings include PCP (Personal Contract Purchase) and HP (Hire Purchase) finance products, supplemented by specialized products for bad credit customers, electric/hybrid vehicles, vans, and motorhomes. The platform provides a network of over 15 lenders and 100+ finance deals. Supporting tools include car finance calculators, eligibility checkers, and early settlement calculators. Vehicle protection add-ons such as Warranty and Williams protection are also available. The company connects customers with a panel of lenders including Motonovo, First Response, Tandem, Paragon, Close Brothers, Zopa, Moneybarn, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• PCP (Personal Contract Purchase) Car Finance Car finance product offering affordable monthly payments with an optional final balloon payment at the end of the agreement, suited to drivers who change cars every few years.
• HP (Hire Purchase) Car Finance Car finance product that spreads the cost of a vehicle over a fixed term through fixed monthly payments, with full ownership of the car transferred at the end of the agreement.
• No Deposit Car Finance Car finance option that does not require an upfront deposit, allowing customers to finance a vehicle without any initial payment.
• Bad Credit Car Finance Specialised car finance product for customers with poor credit scores, working with specialist lenders that consider applicants with bad credit histories.
• Car Refinancing Service allowing customers to refinance their existing car finance agreement to potentially secure better terms, lower rates, or adjusted monthly payments.
• Electric Car Finance Specialised car finance product for purchasing electric vehicles, accessible via Carplus' lender panel.
• Hybrid Car Finance Car finance product tailored for purchasing hybrid vehicles, accessed through Carplus' lender panel.
• Van Finance Finance product for purchasing vans and commercial vehicles, available to self-employed individuals and businesses.
• Motorhome Finance Finance product for purchasing motorhomes and recreational vehicles, available through Carplus' lender panel.
• Vehicle Warranty Add-on protection product covering mechanical breakdowns and repairs for financed vehicles.
• Williams Vehicle Protection Add-on vehicle protection product offered in partnership with Williams alongside Carplus finance agreements.
• Used Cars on Finance Online catalogue of used vehicles available for purchase through Carplus finance arrangements from reputable dealers, with Carplus running full vehicle checks.

Quantifiable outcome

• 97.3% of customers praise their service
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/thecarplus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carplus Car Finance