cocolonet

What cocolonet does

cocolonet (こころネット株式会社) is a privately held Japanese holding company headquartered in Fukushima Prefecture that operates a vertically integrated portfolio of life-event services anchored by funeral operations. Through its core subsidiary Tamanoya (株式会社たまのや, founded 1892), the group runs 37+ company-owned funeral halls under the こころ斎苑 (community halls) and とわのいえ (private family-only halls) sub-brands across Fukushima, Ibaraki, Tochigi, and Yamanashi prefectures, assisted over 5,000 funerals annually, and employs 232 regular and contract staff plus officers as of January 2026. The group is staffed by more than 100 Ministry of Health, Labour and Welfare certified Level 1 funeral directors and operates 24/7/365 emergency response lines.

The company monetizes through one-time service fees on six standardized funeral plans ranging from a 130,000 yen cremation-only plan to a 526,000 yen full traditional funeral (pre-tax), plus customizable orders, corporate/joint funerals, weddings at venues such as KIOKUNOMORI and KAI KORIYAMA, and cross-sold memorial goods through 石のカンノ (tombstones), ぶつだんプラザ (Buddhist altars), and floral delivery. A recurring revenue layer is provided by Heartline mutual aid prepaid monthly plans (1,000-6,000 yen/month), the Anshin Club membership program (10,000 yen joining fee, 5-10% service discounts), and Memolead Life funeral insurance offering 300,000-3,000,000 yen in no-medical-exam death benefits. After-sales support covers Buddhist altars, grave management, inheritance procedures, and estate liquidation.

Distribution is primarily direct-to-consumer via field sales, a 24/7 phone hotline, and walk-in venue consultations, supplemented by SEO, social media, end-of-life seminars, and referrals from mutual aid members. The group was formerly listed on the TSE Standard Market (ticker 6060) but was delisted on January 29, 2026 following its absorption as a wholly-owned subsidiary of Sust Holdings (燦ホールディングス, TSE Prime: 9628), with subsequent subsidiary mergers and executive personnel changes continuing through mid-2026. No proprietary technology platform or AI/ML capability is disclosed.

Name

cocolonet

Legal name

こころネット株式会社

Website

https://cocolonet.jp

Company type

Private

Founded year

2005

Operating status

Operating

Short description

cocolonet is a Fukushima-based holding company operating 37+ funeral halls, wedding venues, and mutual aid, tombstone, and floral services across the Tohoku and Kanto regions of Japan, serving individual households through its 130-year-old Tamanoya brand.

Ownership category

akta.pro rank

Product category

Funeral and End-of-Life Services

NAICS

Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (812220)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAJAL

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYHSACABAL

Ceremony Planning & Officiant Coordination

Home & Personal Services/Event & Personal Concierge Services/Wedding Planning & Bridal Services

Keywords

• Funeral services
• Wedding venues
• Mutual aid plans
• Burial monuments
• Life ceremony services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Funeral Services (葬祭事業): Core revenue from funeral services including cremation, family funerals, and general funerals conducted at company-owned halls. Revenue is earned as one-time service fees at point of service delivery.
2. Wedding Services (婚礼事業): Wedding ceremony and reception services offered through dedicated venues including KIOKUNOMORI and KAI KORIYAMA. Revenue from venue rental, catering, and related services.
3. Mutual Aid / Prepaid Funeral Plans (互助会事業): Monthly contribution plans (月掛金) where customers prepay for future funeral services. Heartline collects ongoing monthly payments and provides services when needed. Revenue is recognized as services are delivered or through membership fees.
4. Stone Products / Tombstones (石材事業): Sale of tombstones, gravestones, and stone products through Kanno Trading. Products include grave markers, memorial stones, and stone goods.
5. After-Sales Support Services: Post-funeral services including Buddhist altars, grave management, memorial services, inheritance procedures, and estate liquidation support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cocolonet operates a group of end-of-life and life-event service businesses headquartered in Fukushima, Japan. Through subsidiaries such as Tamanoya, Heartline, Kanno Trading, Fleur, and KIOKUNOMORI, the group delivers funeral ceremonies at 37+ company-owned funeral halls, wedding receptions, prepaid mutual-aid funeral plans, tombstones, Buddhist altars, and floral/offering delivery services. Revenue is earned from one-time service fees for ceremonies, recurring monthly mutual-aid contributions, and the sale of memorial stone and altar products.

Product overview

cocolonet is a comprehensive life-cycle support services group offering a portfolio of funeral, wedding, mutual aid society, stone/monument, and floral businesses. The core funeral business operates through the たまのや brand with two sub-brands: こころ斎苑 (traditional multi-purpose funeral halls) and とわノイエ (private family-only funeral homes). The wedding business includes venues like 記憶の森 and KAI KORIYAMA. The mutual aid society business is operated through ハートライン, offering prepaid plans for weddings, funerals, and ceremonies. Additional services include Buddhist altar sales (ぶつだんプラザ), tombstone services (石のカンノ), funeral insurance (メモリード・ライフ), and the membership program (あんしん俱楽部). All services are primarily focused on Fukushima and Ibaraki prefectures with 37 company-owned halls.

Differentiator

Problem solved

Functional benefit

Brands

• たまのや: 葬祭事業ブランド - 総合葬祭業を営む主要ブランド
• とわノイエ
• こころ斎苑
• ハートライン
• 記憶の森

Products and services

• Tamanoya こころ斎苑 (Tamanoya Kokoro Saien) Traditional multi-purpose funeral halls providing comprehensive funeral ceremonies (family funerals, general funerals, corporate funerals) across Fukushima and Ibaraki prefectures with full accessibility and on-site staff support. Targeted at bereaved families requiring complete funeral services at a dedicated venue.
• Towanoie (とわのいえ) Family Funeral Halls Residential-style private funeral halls offering exclusive one-group-per-day rental service designed for intimate family farewells. Targeted at small families wanting a private, home-like ceremony.
• Heartline (ハートライン) Mutual Aid Society Prepaid mutual aid society for wedding, funeral, and other life-event expenses with monthly contributions starting from 1,000 yen (F1/F2/F3 plans). Members receive services upon need. Targeted at Japanese households seeking to pre-fund future ceremonies.
• KIOKUNOMORI (記憶の森) Wedding Venue Wedding venue in Koriyama city featuring a glass-walled white chapel and garden banquet hall with natural lighting for ceremonies and receptions. Targeted at engaged couples in the Fukushima region seeking a dedicated wedding facility.
• KAI KORIYAMA (廻 郡山) Wedding Venue Small-scale exclusive-use wedding venue adjacent to KIOKUNOMORI for intimate weddings. Targeted at couples wanting a private, small-scale ceremony and reception.
• Anshin Club (あんしん倶楽部) Membership Program Membership program offering 5-10% discount on funeral services and various privileges for members and their extended family (2nd-degree relatives). Targeted at individuals and families who want preferential pricing on future funeral services.
• Memoleado Life (メモリード・ライフ) Funeral Insurance Funeral insurance product for applicants up to age 89, offering death benefit coverage from 300,000 to 3,000,000 yen in 100,000 yen increments without medical examination. Targeted at individuals seeking insurance coverage for funeral expenses.
• Butsudan Plaza (ぶつだんプラザ) Buddhist Altar Retail Retail shops selling traditional and modern Buddhist altars, ritual items, and memorial supplies. Targeted at households establishing or updating a household Buddhist altar.
• Ishi no Kanno (石のカンノ) Tombstone and Monument Services Tombstone and memorial stone services including cemetery introduction, stone selection, and monument construction. Targeted at families selecting, replacing, or constructing grave markers and monuments.
• Flower and Offering Delivery Service (供花・供物サービス) Delivery service for fresh flowers, wreaths, baskets, tea, incense, and lamps to funeral halls. Targeted at individuals and organizations sending condolences at funeral venues.
• Funeral Service Plans (葬祭プラン) Portfolio of structured funeral ceremony plans offered by Tamanoya covering cremation-only, single-day, family-style, traditional, custom, and corporate/joint funerals, with published price points for each. Targeted at bereaved families in Fukushima and Ibaraki selecting ceremony type.
• After-Funeral Support (アフターサポート) Post-funeral support services covering Buddhist altar sales, cemetery and monument services, memorial ceremonies, inheritance procedures, and estate item organization. Targeted at families needing follow-on services after a funeral.

Quantifiable outcome

• More than 5,000 funeral cases assisted annually

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 燦ホールディングス (Sust Holdings): Parent company of cocolonet and one of Japan's largest funeral and ceremonial services groups, listed on TSE Prime (9628). Operates an overlapping portfolio of funeral halls, wedding venues, and mutual aid services across multiple regions, making it the closest comparable to cocolonet's business model and geographic strategy.
• 株式会社ティア (Tear Corporation): TSE-listed (2485) funeral services chain primarily operating family funeral halls in the Tokai/Aichi region. Closely comparable to cocolonet in business model (company-owned funeral halls, standardized service tiers, family-focused offerings) and target customer base.
• 公益社 (Koeisha): Large private funeral services group headquartered in Osaka with a nationwide funeral hall network and ceremonial services. Comparable to cocolonet in providing comprehensive funeral, cemetery-related, and life-event services through owned facilities.
• 株式会社メモリアルアートの大野屋 (Memorial Art no Onoya): TSE-listed Japanese funeral and memorial services company with nationwide funeral hall operations and tombstone/cemetery services. Directly comparable to cocolonet's funeral-plus-stone product mix and integrated service offering.
• セレモア (Ceremore): Established Japanese funeral services company operating funeral halls and ceremonial services, primarily in the Kanto region. Directly comparable to cocolonet in regional funeral hall model and direct-to-consumer service delivery.

Regional players

• あいプラン (Ai Plan): Hokkaido-based funeral services company with regional funeral hall and pre-need planning operations. Comparable to cocolonet in operating a regionally-concentrated funeral hall network with bundled ceremony offerings, though serving a different geography.

Broad incumbents

• 株式会社テイクアンドギヴ・ニーズ (Take and Give Needs): TSE-listed (4331) wedding venue operator with nationwide house-wedding facilities and adjacent hospitality services. Comparable to cocolonet's wedding venue segment (記億の森, KAI KORIYAMA) in business model, though wedding-focused rather than funeral-focused.

Emerging players

• ノバレーゼ (Novarese): Japanese wedding venue operator specializing in exclusive-use, small-scale house-wedding facilities similar to cocolonet's KAI KORIYAMA property. Comparable in targeting intimate, premium wedding occasions with single-venue-per-day rental models.

Others

• 株式会社花キューピット (Hana Kyu-Pit): Japan's largest floral delivery network serving funeral and ceremonial flower arrangements. Comparable to cocolonet's フルール subsidiary in providing funeral-related floral services and offerings, though operating through a delivery network model rather than owned retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cocolonet