cewil canada
- Company typePrivate
- Founded1973
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
cewil canada firmographics
Firmographics- Name
- cewil canada
- Legal name
- Co-operative Education and Work-Integrated Learning Canada
- Website
- https://cewilcanada.ca
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Ownership category
- akta.pro rank
cewil canada industry classification
Industry- Product category
- Work-Integrated Learning Services
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Education Professionals (Teacher/Administrator CE, CPD) (EDAAALAE)
- akta.pro secondary industry
- Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)
Keywords
cewil canada business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Membership Dues: CEWIL Canada generates revenue through organizational membership fees from post-secondary institutions, industry partners, and community organizations. Membership provides access to resources, networking, certification programs, and the member portal.
- Event Registrations: Revenue generated from annual conferences, workshops, and professional development events including the annual conference and specialized WIL practitioner training programs.
- Government Funding: CEWIL Canada receives government funding for initiatives including the Student Work Placement Program (SWPP) and Innovative Work-Integrated Learning (I-WIL) programs, working with 24 SWPP and I-WIL delivery partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Organizational membership with tiered access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
cewil canada product offering
Product offeringCore offering
CEWIL Canada is a national nonprofit association that advances work-integrated learning (WIL) in Canadian post-secondary education. It operates the iHUB platform to track and support WIL placements, delivers a WIL Practitioner Certification program, hosts an annual conference and events, and convenes 160+ member organizations representing 1,900+ individuals from post-secondary institutions, industry, and community sectors.
Product overview
CEWIL Canada operates as a national membership organization with a platform-centric approach to work-integrated learning. The core offering is iHUB, a digital platform that matches students with WIL opportunities and tracks outcomes across 160+ member organizations. Supporting the platform are complementary services including the WIL Practitioner Certification (asynchronous training for post-secondary staff), the Into the WILderness Podcast (weekly industry content), the CEWIL YouTube Channel, and CEWIL Events (conferences and webinars). The Member Portal provides centralized access to resources and networking. Together, these products form an ecosystem connecting post-secondary institutions, industry partners, and students to advance quality work-integrated learning across Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- WIL Practitioner Certification Nationally developed, asynchronous training program designed for Canadian post-secondary staff and faculty engaged in work-integrated learning. Provides foundational WIL practitioner skills and credentials.
- CEWIL Membership Annual organizational membership offering access to WIL resources, practitioner certification, networking, and the members-only portal. Represents 160+ organizations and 1,900+ individuals nationally.
- CEWIL Annual Conference and Events National conference and professional development events for WIL practitioners, post-secondary institutions, industry partners, and students, including the annual conference in Ottawa and monthly webinars.
- CEWIL Research Grants Program Annual research grants (up to $10,000) supporting WIL research to advance workforce readiness and equity, awarded to Canadian researchers since 2006.
Quantifiable outcome
- 48,000+ students supported with WIL experiences since 2021
- +4 more outcomes
Companies that use cewil canada
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
cewil canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
cewil canada partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- The Conference Board of CanadacoreStrategic contract for national economic impact study analyzing iHUB data to quantify ROI of government-supported WIL initiatives. Part of four strategic projects to advance CEWIL Canada's national mandate.
- NVision Insight GroupcoreLeading landmark project on decolonizing the WIL framework, focusing on integrating Indigenous knowledge and land-based learning within national standards.
- The Talent Strategy CollectivecoreConducting environmental scan of industry resources, identifying key gaps and opportunities to support industry, especially SMEs, in engaging with WIL.
- Academica GroupcoreExploring industry perspectives on WIL, gathering sectoral insights to strengthen industry engagement and future policy direction.
- BioTalent CanadacoreSWPP delivery partner for the student work placement program, focused on the bio-economy sector.
- Information and Communications Technology Council (ICTC)coreSWPP delivery partner for WIL Digital program, supporting technology sector work placements.
- Canadian Agricultural Human Resource Council (CAHRC)coreSWPP delivery partner for agri-talent program, supporting agricultural sector work-integrated learning.
- Tourism HR CanadacoreSWPP delivery partner for Propel student work placement program, supporting tourism and hospitality sector.
- Electrical Human Resources Canada (EHRC)coreSWPP delivery partner for Empowering Futures program, supporting electrical/energy sector work placements.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
cewil canada competitors and assessment
Company assessmentDirect peers
- World Association for Cooperative and Work-Integrated Education (WACE): International umbrella organization advancing cooperative and work-integrated learning globally. WACE is the closest international analog to CEWIL Canada, sharing focus on WIL advocacy, practitioner development, and cross-institution standards — though operating globally rather than nationally.
- Cooperative Education & Internship Association (CEIA): US-based professional association supporting quality standards and practitioner development in cooperative education and internships. CEIA is functionally analogous to CEWIL Canada in the US market, addressing similar WIL practitioner training and accreditation needs.
- National Association of Colleges and Employers (NACE): US professional association connecting higher education career services and employers. NACE overlaps with CEWIL in serving as a national coordinating body between post-secondary institutions and employers on experiential learning and workforce readiness.
- Business + Higher Education Roundtable (BHER): Canadian non-profit coalition of business and post-secondary leaders addressing skills alignment and WIL. BHER is the closest Canadian peer, sharing the mission of connecting industry and higher education to scale work-integrated learning opportunities domestically.
Broad incumbents
- Universities Canada: National voice of Canadian universities advocating on policy, research, and internationalization. Universities Canada is a broader umbrella organization with overlapping post-secondary policy engagement but a wider mandate that is not WIL-specific.
- Conference Board of Canada: Canadian independent research organization producing economic and policy research. The Conference Board is a CEWIL strategic partner for the iHUB economic impact study and shares an evidence-based approach to workforce and education policy.
Emerging players
- Magnet: Toronto-based non-profit operating a workforce-matching platform focused on underrepresented talent. Magnet shares CEWIL's mission of connecting job seekers with employers but operates a more transactional matching platform rather than WIL coordination.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
cewil canada social profiles
Digital presencecewil canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
cewil canada leadership team
Management profileNumber of profiles
Profiles1 record
cewil canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cewil canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cewil canada
What does cewil canada do?
CEWIL Canada is a national nonprofit association that advances work-integrated learning (WIL) in Canadian post-secondary education. It operates the iHUB platform to track and support WIL placements, delivers a WIL Practitioner Certification program, hosts an annual conference and events, and convenes 160+ member organizations representing 1,900+ individuals from post-secondary institutions, industry, and community sectors.
Is cewil canada a public or private company?
cewil canada is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was cewil canada founded?
cewil canada was founded in 1973.
How does cewil canada make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are event Registrations and government Funding.
Who are cewil canada's main competitors?
Direct peers on record are World Association for Cooperative and Work-Integrated Education (WACE), Cooperative Education & Internship Association (CEIA), National Association of Colleges and Employers (NACE) and Business + Higher Education Roundtable (BHER). Broad incumbents are Universities Canada and Conference Board of Canada. Magnet is listed as an emerging player.
Does cewil canada have an API?
No public API is recorded for cewil canada.
What industry is cewil canada in?
cewil canada's product category is Work-Integrated Learning Services. Its primary akta.pro industry code is EDAAALAE, Education Professionals (Teacher/Administrator CE, CPD), with a secondary code of EDADACAF, Continuing Education (CE/CPD) & Provider Accreditation Bodies. Its NAICS code is 611710 and its SIC code is 8200.