cewil canada

Name

cewil canada

Legal name

Co-operative Education and Work-Integrated Learning Canada

Website

https://cewilcanada.ca

Company type

Private

Founded year

1973

Operating status

Operating

Ownership category

akta.pro rank

Product category

Work-Integrated Learning Services

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Education Professionals (Teacher/Administrator CE, CPD) (EDAAALAE)

akta.pro secondary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Work-integrated learning
• Post-secondary education
• WIL practitioner certification
• Student work placements
• Education industry partnerships

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Dues: CEWIL Canada generates revenue through organizational membership fees from post-secondary institutions, industry partners, and community organizations. Membership provides access to resources, networking, certification programs, and the member portal.
2. Event Registrations: Revenue generated from annual conferences, workshops, and professional development events including the annual conference and specialized WIL practitioner training programs.
3. Government Funding: CEWIL Canada receives government funding for initiatives including the Student Work Placement Program (SWPP) and Innovative Work-Integrated Learning (I-WIL) programs, working with 24 SWPP and I-WIL delivery partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

CEWIL Canada is a national nonprofit association that advances work-integrated learning (WIL) in Canadian post-secondary education. It operates the iHUB platform to track and support WIL placements, delivers a WIL Practitioner Certification program, hosts an annual conference and events, and convenes 160+ member organizations representing 1,900+ individuals from post-secondary institutions, industry, and community sectors.

Product overview

CEWIL Canada operates as a national membership organization with a platform-centric approach to work-integrated learning. The core offering is iHUB, a digital platform that matches students with WIL opportunities and tracks outcomes across 160+ member organizations. Supporting the platform are complementary services including the WIL Practitioner Certification (asynchronous training for post-secondary staff), the Into the WILderness Podcast (weekly industry content), the CEWIL YouTube Channel, and CEWIL Events (conferences and webinars). The Member Portal provides centralized access to resources and networking. Together, these products form an ecosystem connecting post-secondary institutions, industry partners, and students to advance quality work-integrated learning across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• WIL Practitioner Certification Nationally developed, asynchronous training program designed for Canadian post-secondary staff and faculty engaged in work-integrated learning. Provides foundational WIL practitioner skills and credentials.
• CEWIL Membership Annual organizational membership offering access to WIL resources, practitioner certification, networking, and the members-only portal. Represents 160+ organizations and 1,900+ individuals nationally.
• CEWIL Annual Conference and Events National conference and professional development events for WIL practitioners, post-secondary institutions, industry partners, and students, including the annual conference in Ottawa and monthly webinars.
• CEWIL Research Grants Program Annual research grants (up to $10,000) supporting WIL research to advance workforce readiness and equity, awarded to Canadian researchers since 2006.

Quantifiable outcome

• 48,000+ students supported with WIL experiences since 2021
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• The Conference Board of CanadacoreStrategic or Co-development Partner · 16 July 2025Strategic contract for national economic impact study analyzing iHUB data to quantify ROI of government-supported WIL initiatives. Part of four strategic projects to advance CEWIL Canada's national mandate.
• NVision Insight GroupcoreStrategic or Co-development Partner · 16 July 2025Leading landmark project on decolonizing the WIL framework, focusing on integrating Indigenous knowledge and land-based learning within national standards.
• The Talent Strategy CollectivecoreStrategic or Co-development Partner · 16 July 2025Conducting environmental scan of industry resources, identifying key gaps and opportunities to support industry, especially SMEs, in engaging with WIL.
• Academica GroupcoreStrategic or Co-development Partner · 16 July 2025Exploring industry perspectives on WIL, gathering sectoral insights to strengthen industry engagement and future policy direction.
• BioTalent CanadacoreChannel Partner/ Reseller/ DistributorSWPP delivery partner for the student work placement program, focused on the bio-economy sector.
• Information and Communications Technology Council (ICTC)coreChannel Partner/ Reseller/ DistributorSWPP delivery partner for WIL Digital program, supporting technology sector work placements.
• Canadian Agricultural Human Resource Council (CAHRC)coreChannel Partner/ Reseller/ DistributorSWPP delivery partner for agri-talent program, supporting agricultural sector work-integrated learning.
• Tourism HR CanadacoreChannel Partner/ Reseller/ DistributorSWPP delivery partner for Propel student work placement program, supporting tourism and hospitality sector.
• Electrical Human Resources Canada (EHRC)coreChannel Partner/ Reseller/ DistributorSWPP delivery partner for Empowering Futures program, supporting electrical/energy sector work placements.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Association for Cooperative and Work-Integrated Education (WACE): International umbrella organization advancing cooperative and work-integrated learning globally. WACE is the closest international analog to CEWIL Canada, sharing focus on WIL advocacy, practitioner development, and cross-institution standards — though operating globally rather than nationally.
• Cooperative Education & Internship Association (CEIA): US-based professional association supporting quality standards and practitioner development in cooperative education and internships. CEIA is functionally analogous to CEWIL Canada in the US market, addressing similar WIL practitioner training and accreditation needs.
• National Association of Colleges and Employers (NACE): US professional association connecting higher education career services and employers. NACE overlaps with CEWIL in serving as a national coordinating body between post-secondary institutions and employers on experiential learning and workforce readiness.
• Business + Higher Education Roundtable (BHER): Canadian non-profit coalition of business and post-secondary leaders addressing skills alignment and WIL. BHER is the closest Canadian peer, sharing the mission of connecting industry and higher education to scale work-integrated learning opportunities domestically.

Broad incumbents

• Universities Canada: National voice of Canadian universities advocating on policy, research, and internationalization. Universities Canada is a broader umbrella organization with overlapping post-secondary policy engagement but a wider mandate that is not WIL-specific.
• Conference Board of Canada: Canadian independent research organization producing economic and policy research. The Conference Board is a CEWIL strategic partner for the iHUB economic impact study and shares an evidence-based approach to workforce and education policy.

Emerging players

• Magnet: Toronto-based non-profit operating a workforce-matching platform focused on underrepresented talent. Magnet shares CEWIL's mission of connecting job seekers with employers but operates a more transactional matching platform rather than WIL coordination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cewilcanada6575
• LinkedInlinkedin.com/company/cewilcanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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