build better

What build better does

Build Better is a niche industry podcast produced by High-Profile Media Group, a Massachusetts-based family-owned publication that also operates the long-running New England facilities trade outlet High-Profile Monthly (in continuous operation since 1997). The core product is the Build Better Podcast, a bi-weekly interview series hosted by High-Profile Monthly Publisher Anastasia Barnes, featuring leaders and practitioners in the architecture, engineering, and construction (A/E/C) industry. Since its launch in February 2018 the show has produced four seasons (26+ episodes) covering topics such as sustainability, workforce development, diversity and inclusion, urban farming, and emerging technologies in the built environment, with Season 4 episodes running through August 2024. Content is distributed globally via third-party podcast platforms — Apple Podcasts, Spotify, Stitcher, Soundcloud, and Libsyn — under a free, ad-supported model. The sole disclosed monetization mechanism is episode sponsorship through a 'Sponsor An Episode' program; supporting products include an email newsletter for episode-release notifications. The legal entity is High-Profile Media Group in Massachusetts, US, with no external funding, no M&A activity, no AI/technology components, and a headcount in the 1-10 range.

The technical surface is intentionally minimal: there is no proprietary platform, no API or SDK, no apps, and no AI features described in any source. All infrastructure consists of standard podcast hosting and distribution through third-party platforms, with the podcast site hosted on Squarespace (buildbetter.space). Customer and sponsor relationships are episodic and drawn primarily from A/E/C firms and associations in New England (e.g., Commodore Builders, Makepeace, Triax Technologies, ABC Massachusetts, Massport, BPDA, Veolia North America, Vicinity Energy), with no recurring subscription, events, or licensing revenue disclosed.

Strategically, Build Better functions as a content-led media property of High-Profile Monthly rather than a venture-stage company: there is no funding history, no headcount growth, no geographic expansion beyond New England, and no product diversification beyond sponsorship inventory and a basic newsletter. Recent activity is best characterized as steady-state content production and light monetization experimentation rather than offensive expansion or defensive restructuring.

Name

build better

Legal name

High-Profile Media Group

Website

https://buildbetter.space

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Build Better is a bi-weekly interview-format podcast produced by High-Profile Media Group, hosted by Anastasia Barnes and featuring architecture, engineering, and construction industry leaders, distributed through major streaming platforms and monetized via episode sponsorships.

Ownership category

akta.pro rank

Product category

Trade Media Podcast

NAICS

Other Sound Recording Industries (51229)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Podcast Networks & Multi-Show Publishers (MPACADAB)

akta.pro secondary industries

Podcast Networks & Studio Platforms (MPAIADAC), Podcast Ad Sales Networks & Monetization Platforms (MPACADAD)

Keywords

• A/E/C industry podcast
• Construction trade media
• Podcast sponsorship advertising
• Architecture industry insights
• Professional development podcast

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Episode Sponsorships: Build Better generates revenue through episode sponsorships where companies pay to have their branding and messages featured during podcast episodes. The podcast has a 'Sponsor An Episode' page indicating active sponsorship sales efforts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Build Better is a podcast media brand that produces and distributes interview-style episodes featuring leaders in the architecture, engineering, and construction (A/E/C) industry, published under High-Profile Monthly. The podcast is hosted by Anastasia Barnes and monetized through episode sponsorship sales to companies seeking to reach the A/E/C professional audience in New England.

Product overview

Build Better is a podcast platform offering a single core product - the Build Better Podcast series - distributed through multiple channels (Apple Podcasts, Spotify, Stitcher, Soundcloud, Libsyn). The podcast is produced by High-Profile Monthly and features interviews with industry professionals in architecture, engineering, and construction. Additional offerings include episode sponsorship opportunities and an email newsletter subscription for episode notifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Build Better Podcast A podcast series hosted by Anastasia Barnes featuring interviews with changemakers and innovators in the architecture, engineering, and construction (A/E/C) industry, covering sustainability, diversity and inclusion, workforce development, and emerging technologies in the built environment. Distributed free via Apple Podcasts, Spotify, Stitcher, Soundcloud, and Libsyn.
• Sponsor an Episode Program

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• High-Profile MonthlycoreStrategic or Co-development PartnerHigh-Profile Monthly is the parent publication powering the Build Better podcast. It is a three-generation family publication that has been reporting news of the New England facilities industry since 1997. Anastasia Barnes serves as Publisher of High-Profile Monthly and hosts the Build Better podcast.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ConTech Crew: A weekly podcast focused on construction technology and innovation, directly comparable to Build Better's A/E/C vertical focus and interview-driven format targeting industry professionals.
• The B1M: A media brand producing video and editorial content about the built environment and construction industry. Comparable as a content-first media company serving the A/E/C audience with sponsorship-supported monetization.
• Construction Junkie: An independent podcast and blog covering construction industry news, technology, and trends. Directly comparable to Build Better in format (podcast-led), vertical focus (construction), and reliance on sponsorships.
• Construction Physics: An independent publication and newsletter analyzing trends in the construction industry. Comparable as a niche, professionally-oriented media property targeting technically engaged A/E/C readers.
• AEC Business: A media site and podcast covering digital transformation and technology in architecture, engineering, and construction. Closely comparable to Build Better in vertical focus, podcast format, and B2B sponsorship model.

Broad incumbents

• ENR (Engineering News-Record): A long-established industry publication covering the U.S. construction and engineering sector. Comparable to Build Better as a media property serving A/E/C professionals, though much larger and broader in scope.
• ArchDaily: The largest online architecture media platform, offering news, project coverage, and product information to architects and designers. Comparable as an ad-supported media brand serving design and built-environment professionals.
• Associated General Contractors of America (AGC): A leading trade association for the U.S. construction industry producing podcasts, publications, and events for member firms. Comparable as a content-and-events entity serving the same A/E/C professional audience.
• Dezeen: A globally recognized architecture, design, and interiors media brand. Comparable as a sponsorship-supported publication serving design and built-environment professionals with original editorial content.

Emerging players

• BuiltWorlds: A network and media platform covering innovation, technology, and investment in the built environment. Comparable as a content-and-community property serving A/E/C professionals and technology adopters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubesoundcloud.com/buildbetter
• LinkedInlinkedin.com/company/buildbetter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about build better