Dove-India
Dove India is the Indian DTC e-commerce and retail brand presence of Dove personal care products (hair care, body care, men's care), operated under Hindustan Unilever Limited and serving Indian consumers across women, men, and mature-skin segments with ingredient-formulated mass-premium SKUs.
- Company typePublic
- Founded-
- HeadquartersMumbai, India
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dove-India does
Dove India is the Indian direct-to-consumer and digital retail presence of the Dove personal care brand, wholly operated as a brand under Hindustan Unilever Limited (HUL), a publicly listed Indian FMCG company (BSE/NSE: HINDUNILVR) and subsidiary of Unilever plc. The entity is not an independent company; it is an e-commerce channel (dove-india.com, built on Shopify) that sells Dove-branded hair care, body care, and men's care products directly to Indian consumers alongside HUL's traditional pan-India retail distribution network.
The product portfolio is organized into distinct sub-brands: Beautiful Curls (sulphate-free shampoos, conditioners, creams, and gels for curly hair), Hair Therapy / Scalp+Hair Therapy (breakage repair and density-boost with Niacinamide and Zinc-Peptides), Body Love (paraben-free lotions, creams, butters, and the Pro Age mature-skin range), and Men+Care (shampoo, conditioner, anti-dandruff). The body-wash line is positioned with active-ingredient claims including 1% Salicylic Acid (acne), 5% Niacinamide (even tone), 6% Hyaluronic Acid (hydration), 3% Vitamin C (brightening), and 4% AHA (exfoliation). Pricing is unit-based in Indian Rupees ranging from approximately INR 105 to INR 965, with combo packs and free shipping above INR 499.
Dove India generates revenue through one-time consumer purchases (hardware-sales model) via its own storefront and through traditional retail distribution. Go-to-market combines direct e-commerce with HUL's retail network and a multi-channel marketing presence across Instagram, Facebook, Twitter, YouTube, blog content, and purpose-driven campaigns such as #StopTheBeautyTest. The customer base is horizontally segmented across women (primary), men (Men+Care), body-care consumers, and mature/senior consumers. Dove India has no independent funding, leadership team, or standalone financials; revenue is consolidated within HUL's reported figures, with brand-level P&L not publicly disclosed.
Dove-India firmographics
Firmographics- Name
- Dove-India
- Legal name
- Hindustan Unilever Limited
- Website
- https://dove-india.com
- Company type
- Public
- Operating status
- Operating
- Short description
- Dove India is the Indian DTC e-commerce and retail brand presence of Dove personal care products (hair care, body care, men's care), operated under Hindustan Unilever Limited and serving Indian consumers across women, men, and mature-skin segments with ingredient-formulated mass-premium SKUs.
- Ownership category
- akta.pro rank
Dove-India industry classification
Industry- Product category
- Personal Care Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
- akta.pro secondary industries
- Conditioners & Hair Masks (CRABABAB), Deodorants & Antiperspirants (CRADANAA)
Keywords
Where Dove-India is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Dove-India business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Consumer goods retail: Dove India generates revenue through the sale of personal care products including shampoos, conditioners, body washes, soaps, body lotions, body butters, deodorants, hair serums, and hair masks. Revenue is derived from one-time purchase transactions through both direct e-commerce sales and retail distribution channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hair Care Products |
| Unit Pricing | Pay-as-you-go | Body Care Products |
| Unit Pricing | Pay-as-you-go | Combo/Collection Packs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Dove-India product offering
Product offeringCore offering
Dove India sells a portfolio of personal care products under the Dove brand through its direct-to-consumer e-commerce storefront and retail distribution across India. The product range includes shampoos, conditioners, hair serums, hair masks, hair gels, body washes, body lotions, body butters, soaps, and deodorants targeted at women, men, and mature consumers. The brand is operated by Hindustan Unilever Limited (HUL) and is positioned as a premium personal care offering with specialized product lines addressing specific hair and skin concerns.
Product overview
Dove-India is a consumer personal care products company offering a comprehensive portfolio of hair care and body care products organized into distinct product lines. The hair care portfolio includes the Beautiful Curls range (sulphate-free shampoos, conditioners, creams, gels for curly hair), the Hair Therapy line (breakage repair and scalp care with Niacinamide and Zinc-Peptides), and multi-benefit treatments like the 10-in-1 Deep Repair Hair Mask and various serums. The body care portfolio features the Dove Body Wash line with specialized variants including Glow Recharge (Vitamin C brightening), Acne Clear (Salicylic Acid), Exfoliate Away (AHA), and Triple Hydration Serum formulations, alongside Body Love (paraben-free lotions and butters) and Dove Deodorants. The Men+Care line provides gender-specific hair and scalp care products. Products utilize active ingredient technologies including Triple Hydration Serum, Vitamin C, Salicylic Acid, Niacinamide, AHA, Hyaluronic Acid, and Pro-Ceramide. The company operates as a direct-to-consumer e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Dove Beautiful Curls: Sulfate-free shampoo and conditioner range specifically formulated for curly hair types
- Dove Men+Care
- Body Love
- Dove Scalp+Hair Therapy
- Dove 10 in 1 Deep Repair Treatment
Companies that use Dove-India
Customer profileSegments4 records
Dove-India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dove-India partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- be•beautiful (bebeautiful.in)supportingDove India partners with bebeautiful.in, a beauty platform under Hindustan Unilever. The partnership is displayed on Dove India's website footer as a 'Partnered with' relationship, suggesting co-marketing and content collaboration in the beauty and personal care space.
Scale indicators2 records
Expansion highlights5 records
Dove-India competitors and assessment
Company assessmentDirect peers
- Procter & Gamble India: Markets Pantene, Head & Shoulders, Olay, and other hair/body care brands in India, competing head-on with Dove in shampoos, conditioners, and body care. Closest multinational mass-market personal care peer.
- L'Oréal India: Sells Garnier, L'Oréal Paris, and Maybelline across hair care, body care, and skincare in India. Direct competitor in the mass-premium and premium personal care aisles where Dove competes.
- Marico Limited: Indian FMCG leader behind Parachute, Kaya, and Livon. Competes with Dove in hair oils, hair care, and increasingly premium body/skin care in India.
- Dabur India: Markets Vatika, Dabur Amla, and other hair care brands. Major India-headquartered competitor in herbal/ayurvedic-positioned hair care overlapping Dove's mass-market segment.
- Honasa Consumer (Mamaearth): India-native D2C personal care brand (Mamaearth, The Derma Co., BBlunt) competing on actives-led, 'clean' positioning similar to Dove's ingredient-led messaging. Key India challenger peer.
- Himalaya Wellness: India-based personal care and wellness company selling shampoos, body care, and skincare across retail and D2C. Overlaps Dove on haircare and body lotions.
- Emami Limited: Indian FMCG with brands like Zandu, Boroplus, and Kesh King in personal care. Competes in hair oil, hair care, and body care categories where Dove is present.
- WOW Skin Science: India D2C personal care brand with strong hair care, body care, and skincare lines positioned on actives and 'clean beauty'. Direct premium D2C comparable to Dove India's ingredient-led SKUs.
Broad incumbents
- FSN E-Commerce Ventures (Nykaa): India's leading beauty and personal care multi-brand retailer. Both competes with Dove India's DTC site as a beauty destination and is a channel where Dove products are sold.
Emerging players
- mCaffeine: India-based D2C personal care brand with caffeinated body care and haircare. Emerging challenger competing for the same digitally native, ingredient-aware Indian consumer Dove targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dove-India social profiles
Digital presenceDove-India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dove-India leadership team
Management profileNumber of profiles
Dove-India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dove-India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dove-India
What does Dove-India do?
Dove India sells a portfolio of personal care products under the Dove brand through its direct-to-consumer e-commerce storefront and retail distribution across India. The product range includes shampoos, conditioners, hair serums, hair masks, hair gels, body washes, body lotions, body butters, soaps, and deodorants targeted at women, men, and mature consumers. The brand is operated by Hindustan Unilever Limited (HUL) and is positioned as a premium personal care offering with specialized product lines addressing specific hair and skin concerns.
Is Dove-India a public or private company?
Dove-India is a public company. It is currently operating.
When was Dove-India founded?
Dove-India was founded in -1.
Where is Dove-India based?
Dove-India is headquartered in Mumbai, India, in the Asia region.
How does Dove-India make money?
One revenue line is on record: consumer goods retail.
Who are Dove-India's main competitors?
Direct peers on record are Procter & Gamble India, L'Oréal India, Marico Limited, Dabur India, Honasa Consumer (Mamaearth), Himalaya Wellness, Emami Limited and WOW Skin Science. FSN E-Commerce Ventures (Nykaa) is listed as a broad incumbent. mCaffeine is listed as an emerging player.
Does Dove-India have an API?
No public API is recorded for Dove-India.
What industry is Dove-India in?
Dove-India's product category is Personal Care Products. Its primary akta.pro industry code is CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments), with a secondary code of CRABABAB, Conditioners & Hair Masks. Its NAICS code is 456120 and its SIC code is 2844.