eat n go africa

What eat n go africa does

Eat N' Go Africa, incorporated as Eat 'N' Go Ltd in Nigeria in 2012, is a privately held master franchisee that operates the Domino's Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt brands across Nigeria and Kenya. From its headquarters at 1715 Idejo Street, Victoria Island, Lagos, the company runs 195+ stores spanning 10+ Nigerian states (including Lagos, Abuja, Kano, Jos, Ibadan, Enugu, Uyo, and Rivers) plus Kenya, with 3,000–4,000 employees. Operations are anchored by proprietary infrastructure — a warehouse in Mowe, a commissary in Magboro, the Funmi Imoru Training Academy, and a Learning Management System — supporting standardized quality and a 20-minute Domino's delivery guarantee. Distribution combines owned retail outlets, a 9Mobile-powered call centre, the Jumia Food third-party delivery platform, and corporate/event catering services.

The business model is direct-to-consumer QSR retail with a transaction-fee revenue stream from each of the three brand pillars (pizza, ice cream, frozen yoghurt), supplemented by professional-services revenue from customized catering for corporate and private events. GTM is omnichannel: high-street and mall retail, in-store consumption, own-delivery fleet, call-centre ordering, mobile app ordering (Domino's Nigeria app on iOS and Android), and third-party aggregation through Jumia Food. Local market adaptation includes halal-certified Domino's Pizza and the Chicken and Jollof Rice menu — a deliberate bid to expand the addressable Nigerian consumer base beyond traditional pizza buyers. Leadership is anchored by franchise-industry veterans: CEO Patrick McMichael (ex-Domino's Pizza Enterprises), Chairman and founder Charbel Antoun, CFO Adebola Falade, COO Eid Hassan, and Independent Director Kory Spiroff (ex-VP EMEA, Domino's). Revenue is not publicly disclosed; the company maintains an Investor Relations section with 2019–2024 financial reporting, suggesting it operates at institutional scale.

Name

eat n go africa

Legal name

Eat 'N' Go Ltd

Website

https://eatngo-africa.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Eat N' Go Africa is the master franchisee operating Domino's Pizza, Cold Stone Creamery, and Pinkberry brands across Nigeria and Kenya through 195+ stores, serving mass-market consumers via dine-in, own-delivery, call-centre, app, and Jumia Food channels, plus corporate catering.

Ownership category

akta.pro rank

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Caterers (722320)

SIC

Retail-Eating Places (5812), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Quick service restaurants
• Pizza franchise operations
• Ice cream retail
• Frozen yoghurt stores
• Catering services

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Food Sales: Direct retail sales of Domino's Pizza, Cold Stone Creamery ice cream, and Pinkberry frozen yoghurt through company-owned and franchise stores across Nigeria and Kenya.
2. Catering & Events Services: Customized catering packages for corporate gatherings, special celebrations, and casual get-togethers. Food service for events and functions.
3. Delivery Commission/Fees: Revenue from delivery orders placed through call center and online channels. Platform fees from Jumia Food partnership listing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Eat N' Go Africa operates as the master franchisee of three international Quick Service Restaurant (QSR) brands — Domino's Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt — across Nigeria and Kenya through 195+ stores, supplemented by corporate and personal event catering services. The company sells pizza, ice cream, frozen yoghurt, and chicken-and-rice menu items directly to consumers via dine-in, call-center delivery, mobile app ordering, and third-party delivery platforms, with a 20-minute guaranteed delivery time on Domino's orders.

Product overview

Eat'N'Go Africa is the master franchisee operating a portfolio of three international Quick Service Restaurant (QSR) brands — Domino's Pizza (pizza), Cold Stone Creamery (ice cream), and Pinkberry Gourmet Frozen Yoghurt — across Nigeria and Kenya with over 195 stores. The company also offers a Catering & Events service that customises packages from its food brands for corporate gatherings, celebrations, and casual events. Eat'N'Go positions itself as the premier food operator in Africa, combining globally recognised QSR brands with local market adaptation (e.g., Halal-certified Domino's Pizza, Jollof Rice menu). The portfolio is unified under a single franchisee operation with shared supply chain, logistics (warehouse and commissary), training facilities, and digital infrastructure including a call centre and online ordering.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 20-minute guaranteed delivery time
• +3 more outcomes

Named customers2 records

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, supporting and minor.

• Seven Up Bottling Company (SBC)coreStrategic or Co-development Partner · 6 April 2023Partnership tagged 'Confam Collabo' makes SBC products (Pepsi, 7Up, Mirinda, Teem, Mountain Dew, Rockstar Energy Drink, Lipton Ice Tea, Supa Komando Energy Drink, H2Oh, Aquafina) available across 175+ Eat'N'Go outlets in Nigeria. Two consumer-centric brands partnering to give customers better value and refreshment flavor choices.
• Jumia Food NigeriacoreGTM or Marketing Partner · 14 December 2022Partnership to offer Domino's Pizza delivery through Jumia Food platform. Enables consumers to order Domino's Pizza from the comfort of their homes. Partnership provides steady supply of Domino's portfolio to consumers through the Jumia platform with shortest possible delivery time.
• 9MobilesupportingTechnology or Integration · 23 November 2022Technology partnership for Domino's Pizza call center launch. 9Mobile provides telecom infrastructure enabling call center operations across Domino's branches. Partnership revolutionizes food delivery service in Nigeria with improved customer accessibility and communication channels.
• Slum2School AfricaminorStrategic or Co-development Partner · 1 January 2019CSR partnership providing education for underprivileged children. Partnership has provided education for over 3000 children who have been put in school. Eat'N'Go is committed to supporting communities with limited access to quality education.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Pizza Hut Africa (Trenstar): Operates Pizza Hut restaurants across several African markets including Kenya and Nigeria. Direct competitor in the pizza QSR category with overlapping dine-in and delivery models.
• Sweet Sensations: Nigerian bakery-and-QSR chain with dine-in and catering operations. Comparable as a multi-format Nigerian food operator overlapping with Eat N' Go on family/casual dining and the events/catering segment.
• Food Concepts Plc (Chicken Republic): Operates the Chicken Republic QSR chain across Nigeria, directly competing for the same mass-market Nigerian consumer. Comparable as a multi-store Nigerian QSR operator fighting for share in the same Lagos/Abuja/Kano footprint.
• Mr. Bigg's (Café One Group): Long-established Nigerian quick-service restaurant chain competing in the same mass-market segment. Comparable in store footprint strategy and target consumer, providing a benchmark for Nigerian QSR unit economics.
• KFC Nigeria / Yum! Brands Africa franchisees: Operates KFC restaurants in Nigeria and across Africa under Yum! Brands master franchise rights. Directly comparable as a global fast-food chicken franchisee in the same Nigerian cities, with similar real-estate, training, and supply-chain requirements.
• Alamar Foods: Master franchisee of Domino's Pizza across the Middle East, North Africa, and Pakistan. Highly comparable as a multi-country Domino's master franchisee with shared operational playbooks and franchisor economics — and the original regional group from which Eat N' Go's Non-Executive Director Kory Spiroff hails.

Emerging players

• Burger King (AM Restaurants International): Recently entered the Nigerian QSR market through a master franchise structure, signaling the wave of international competition Eat N' Go faces. Comparable as a global brand franchisee scaling into African markets with similar infrastructure and localization needs.

Broad incumbents

• Domino's Pizza Enterprises: ASX-listed master franchisee of Domino's across Australia, New Zealand, Belgium, France, the Netherlands, Japan, Germany, and other territories. A larger, publicly traded analogue whose multi-market Domino's rollout demonstrates the strategic model Eat N' Go is replicating in Africa.

Regional players

• Artcaffe: Kenya-based casual dining and coffee chain operating in the same Nairobi market as Eat N' Go's Kenya stores. Comparable as a hospitality operator in the same regulatory, supply-chain, and consumer-spend environment.
• Java House: Leading casual dining and coffee chain in East Africa with extensive Kenyan footprint. Comparable on regional Kenyan F&B dynamics, real estate strategy, and consumer profile in Eat N' Go's Kenya market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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• LinkedInlinkedin.com/company/eat-n-go-africa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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