ethos store - 7fe57
Ethos Genetics is a Colorado-based cannabis seed company that develops and sells stabilized photoperiod and autoflower seed genetics directly to home growers and, via its Happy Valley partnership, to commercial licensed operators, supported by an editorial magazine and community ecosystem.
- Company typePrivate
- Founded2017
- HeadquartersWheat Ridge, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What ethos store - 7fe57 does
Ethos Collective LLC (operating as ETHOS / Ethos Genetics) is a Colorado-based cannabis genetics company founded in 2017 by Colin Gordon in Littleton, Colorado. The company develops and sells stabilized cannabis seed genetics — primarily feminized photoperiod and autoflower varieties — through proprietary breeding methods including Gen1 (F1 crosses bridging photoperiod and autoflower genetics), Inbred Line (IBL) stabilization through multi-generational backcrossing, and large-scale phenohunting. Seeds are marketed and sold as novelty items, souvenirs, and collectibles containing 0% THC through dedicated e-commerce storefronts (officialethosseeds.com, ethosgenetics.com), with a catalog of 81+ characterized strains.
ETHOS generates revenue across four streams: (1) direct-to-consumer seed pack sales (packs of 6, variety-specific) through its own storefronts, (2) B2B/wholesale seed supply to commercial licensed operators via a strategic partnership with Massachusetts-based Happy Valley, (3) The ETHOS Magazine (educational content subscription/print), and (4) branded merchandise/apparel sold through ethosimportanddesign.com. A Multipass membership program offers exclusive genetics access to engaged community members. The go-to-market combines product-led e-commerce with community-led content marketing anchored by the magazine, a community forum, and founder Colin Gordon's podcast appearances.
The company serves two primary customer segments: home growers and hobbyist breeders seeking stable, high-quality genetics for personal cultivation (purchasing individual strain packs DTC), and commercial licensed operators seeking reliable, non-GMO seed supply as an alternative to expensive clone propagation (served via the Happy Valley partnership). Ancillary segments include cannabis culture enthusiasts, collectors, and merchandise buyers. ETHOS has earned industry recognition including 3rd Place in the 2015 High Times Cannabis Cup (Ethos Kush IBL — Black Fire) and Westword's Best Seed Company in 2022, and has secured genetics licensing into Willie Nelson's Willie's Reserve brand.
ethos store - 7fe57 firmographics
Firmographics- Name
- ethos store - 7fe57
- Legal name
- Ethos Collective LLC
- Website
- https://ethosgenetics.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Ethos Genetics is a Colorado-based cannabis seed company that develops and sells stabilized photoperiod and autoflower seed genetics directly to home growers and, via its Happy Valley partnership, to commercial licensed operators, supported by an editorial magazine and community ecosystem.
- Ownership category
- akta.pro rank
ethos store - 7fe57 industry classification
Industry- Product category
- Cannabis Genetics / Seeds
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
- akta.pro secondary industries
- Cannabis Lifestyle & Apparel/Brand Merchandise Retail (CRANAHAJ), Cannabis Subscription & Membership Delivery Programs (CRANAGAI)
Keywords
Where ethos store - 7fe57 is headquartered
LocationHeadquarters
- HQ city
- Wheat Ridge
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ethos store - 7fe57 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Cannabis Seed Sales: ETHOS sells cannabis seeds (feminized photoperiod and autoflowering varieties) directly to growers through its e-commerce platform. Seeds are sold as novelty items, souvenirs, and collectibles containing 0% THC. Products include packs of 6 seeds for specific strains.
- ETHOS Merchandise: Sale of branded ETHOS apparel and merchandise through ethosimportanddesign.com. The platform is described as an e-commerce system for Ethos Collective apparel or merchandise.
- The ETHOS Magazine Subscriptions / Sales: ETHOS publishes The ETHOS Magazine covering cannabis cultivation, breeding, business, and culture. The magazine is available in print (collector's edition) and likely digital formats, providing recurring content revenue.
- Wholesale / B2B Seed Supply: Through its partnership with Happy Valley, ETHOS supplies cannabis seeds to commercial licensed operators and cultivators. This represents a B2B revenue stream targeting the commercial market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cannabis seed packs (variety-specific) |
| Other | Multi-year contract | Wholesale / B2B seed supply |
| Unit Pricing | Pay-as-you-go | ETHOS Merchandise (apparel and branded goods) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
ethos store - 7fe57 product offering
Product offeringCore offering
ETHOS (Ethos Collective Inc./LLC) develops, breeds, and sells cannabis seed genetics — primarily feminized photoperiod and autoflowering varieties — directly to growers as novelty items, souvenirs, and collectibles containing 0% THC. The company complements seed sales with educational content (The ETHOS Magazine), a community forum, a Multipass membership program for exclusive genetics, and branded merchandise through dedicated e-commerce storefronts.
Product overview
ETHOS is a cannabis genetics company operating as a unified seed and educational platform. The core offering is cannabis genetics (feminized photoperiod and autoflower seeds), complemented by The ETHOS Magazine (educational content covering cultivation, breeding, and business), the Multipass membership program for exclusive genetics access, and branded merchandise. Seeds are sold as novelty items containing 0% THC.
Differentiator
Problem solved
Functional benefit
Brands
- ETHOS x Happy Valley: A collaborative brand partnership between ETHOS Genetics and Massachusetts-based Happy Valley Genetics, producing strains like Baller's Game.
Products and services
- Cannabis Seed Genetics (Feminized Photoperiod and Autoflower) ETHOS's core product: a catalog of 81+ stabilized cannabis seed genetics (feminized photoperiod and autoflowering varieties), including IBL lines such as Ethos Haze, Super Lemon Haze IBL, Ethos Kush, Colin OG, Citradelic Sunset, Citral Flo, Lilac Diesel, Member Berry, Mandarin Sunset, and Baller's Game. Seeds are sold in packs of 6 as novelty items, souvenirs, and collectibles containing 0% THC, for individual growers and commercial cultivators.
- Multipass Membership Program The Multipass is ETHOS's membership program offering exclusive or limited-access cannabis genetics to its most engaged community members. Pricing is not publicly disclosed; enrollment is available through the Multipass page on ethosgenetics.com.
- The ETHOS Magazine The ETHOS Magazine is ETHOS's educational publication covering cannabis cultivation, breeding techniques, troubleshooting, business profiles, and industry insights. Articles are categorized into Profile: Life and Business, Breeding, Grow Basics, How To, and Troubleshooting. It is authored by Colin Gordon, Ben Owens, and guest contributors and serves as both subscriber content and a brand-building/demand-generation asset.
- ETHOS Merch (Apparel and Branded Goods) Branded ETHOS apparel and merchandise available through the ethosimportanddesign.com e-commerce platform, described in the Privacy Policy as an e-commerce system for Ethos Collective apparel or merchandise. Pricing is not publicly disclosed.
Quantifiable outcome
- 81+ strains available in catalog
- +3 more outcomes
Companies that use ethos store - 7fe57
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
ethos store - 7fe57 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ethos store - 7fe57 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Happy Valleyflagship / coreETHOS Genetics partnered with Massachusetts-based Happy Valley, a licensed cannabis operator, to bring stable organic seed to the commercial market. ETHOS contributes its breeding expertise, genetics catalog, and years of experience breeding feminized photoperiod and autoflower seeds. Happy Valley provides state-of-the-art cultivation facilities, genetic selections, and innovative techniques. The partnership aims to eliminate the commercial cannabis industry's reliance on expensive clone propagation by providing non-GMO seeds that can compete with biotech and GMO varieties. The first product from this collaboration is Baller's Game (Melon Baller x End Game), with plans for more strains and up to 10 dedicated breeding rooms.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
ethos store - 7fe57 competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ethos store - 7fe57 social profiles
Digital presenceethos store - 7fe57 financial estimates
Financial estimateRevenue estimate
Valuation estimate
ethos store - 7fe57 leadership team
Management profileNumber of profiles
Profiles1 record
ethos store - 7fe57 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ethos store - 7fe57 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ethos store - 7fe57
What does ethos store - 7fe57 do?
ETHOS (Ethos Collective Inc./LLC) develops, breeds, and sells cannabis seed genetics — primarily feminized photoperiod and autoflowering varieties — directly to growers as novelty items, souvenirs, and collectibles containing 0% THC. The company complements seed sales with educational content (The ETHOS Magazine), a community forum, a Multipass membership program for exclusive genetics, and branded merchandise through dedicated e-commerce storefronts.
Is ethos store - 7fe57 a public or private company?
ethos store - 7fe57 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ethos store - 7fe57 founded?
ethos store - 7fe57 was founded in 2017.
Where is ethos store - 7fe57 based?
ethos store - 7fe57 is headquartered in Wheat Ridge, United States, in the North America region.
How does ethos store - 7fe57 make money?
Four revenue lines are on record. Cannabis Seed Sales are the primary driver. The others are ETHOS Merchandise, the ETHOS Magazine Subscriptions / Sales and wholesale / B2B Seed Supply.
Does ethos store - 7fe57 have an API?
No public API is recorded for ethos store - 7fe57.
What industry is ethos store - 7fe57 in?
ethos store - 7fe57's product category is Cannabis Genetics / Seeds. Its primary akta.pro industry code is CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise), with a secondary code of CRANAHAJ, Cannabis Lifestyle & Apparel/Brand Merchandise Retail. Its NAICS code is 44424 and its SIC code is 5945.