earthly goodness-nutrition bars

Name

earthly goodness-nutrition bars

Legal name

Earthly Goodness

Website

https://earthlygoodnessbars.com

Company type

Private

Founded year

2000

Operating status

Operating

Ownership category

akta.pro rank

Product category

Nutrition Bars

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Health/Protein Snack Bars Manufacturing (AFAKAIAN)

akta.pro secondary industry

Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)

Keywords

• Organic nutrition bars
• Natural protein bars
• Gluten-free snack bars
• Meal replacement bars
• Carob protein bars

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Nutrition Bar Sales: The company generates revenue through the manufacture and sale of nutrition bars. Bars are sold as individual units to consumers and through retail distribution partners. Products serve as meal replacements and are positioned as health food items.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Earthly Goodness Bars is a Canadian boutique manufacturer of all-natural, organic, gluten-free nutrition bars designed as meal replacements. The product line consists of five best-selling SKUs across two families — Pumpkin-based bars (Cranberry Raspberry, Berries Green Tea, Orange Lemon) and Coconut Carob protein bars — made with ingredients including pumpkin seeds, sunflower seeds, blueberry, cranberries, green tea, coconut, and fruit syrups, sold direct-to-consumer and through health-food retail partners in Canada and the USA.

Product overview

Earthly Goodness is a Canadian manufacturer of nutrition bars founded in October 2000, producing organic and natural meal replacement bars distributed in Canada and the USA. The product portfolio centers on two main varieties: Pumpkin-based bars (including Pumpkin Cranberry Raspberry, Pumpkin Berries Green Tea, and Pumpkin Orange Lemon flavors) and Coconut Carob protein bars (in original and Cranberry variants). All products are gluten-free, made with natural and organic ingredients including pumpkin seeds, sunflower seeds, blueberry, cranberries, green tea, coconut, and fruit syrups. The bars are positioned as meal replacements loaded with proteins, fibre, essential vitamins, and minerals, designed for people with busy lifestyles seeking convenient, nutritious food options.

Differentiator

Problem solved

Functional benefit

Products and services

• Pumpkin Cranberry Raspberry Bar A nutrition bar featuring pumpkin, cranberry, and raspberry flavors, designed as a meal replacement loaded with proteins, fibre, vitamins, and minerals for health-conscious consumers.
• Pumpkin Berries Green Tea Bar A gluten-free nutrition bar combining pumpkin, berries, and green tea, positioned as a meal replacement with vitamins, minerals, and protein for natural and organic food consumers.
• Pumpkin Orange Lemon Bar A nutrition bar featuring pumpkin with orange and lemon flavors, designed as a meal replacement option with protein and essential nutrients.
• Coconut Carob Bar A unique carob protein bar featuring coconut, positioned as a gluten-free meal replacement; one of two proprietary carob-based flavors that have been on the market for four years with repeat orders and positive customer response.
• Coconut Carob Cranberry Bar A carob protein bar combining coconut and cranberry flavors, representing one of the company's two unique carob-based products with an established repeat-order customer base.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor.

• DenningsersminorChannel Partner/ Reseller/ DistributorDenningsers is a retail partner selling Earthly Goodness nutrition bars at their locations. One of approximately 9 retail partners distributing the company's products.
• Food For LifeminorChannel Partner/ Reseller/ DistributorFood For Life is a health food retailer partner distributing Earthly Goodness nutrition bars. One of the retail channels for the company's organic nutrition products.
• Hyde ParkminorChannel Partner/ Reseller/ DistributorHyde Park is a retail partner distributing Earthly Goodness nutrition bars as part of their health food product offerings.
• ParisminorChannel Partner/ Reseller/ DistributorParis is a retail partner selling Earthly Goodness nutrition bars through their stores.
• StarskyminorChannel Partner/ Reseller/ DistributorStarsky is a retail partner distributing Earthly Goodness nutrition bars.
• LSminorChannel Partner/ Reseller/ DistributorLS is a retail partner selling Earthly Goodness nutrition bars.
• NLminorChannel Partner/ Reseller/ DistributorNL is a retail partner distributing Earthly Goodness nutrition bars.
• RichesminorChannel Partner/ Reseller/ DistributorRiches is a retail partner selling Earthly Goodness nutrition bars.
• NRGminorChannel Partner/ Reseller/ DistributorNRG is a retail partner distributing Earthly Goodness nutrition bars.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Clif Bar: Clif Bar (now owned by Mondelez) is a leading energy and nutrition bar brand with broad retail penetration, competing for the same active-lifestyle and meal-replacement consumer as Earthly Goodness.
• KIND Healthy Snacks: KIND is a major natural snack bar brand with whole-food ingredient profiles and broad retail distribution, representing a scaled incumbent that competes with Earthly Goodness for the same health-conscious consumer in the natural bar segment.
• Larabar: Larabar (a General Mills brand) makes simple, fruit-and-nut based snack bars with minimal ingredients, occupying the same natural, ingredient-forward segment as Earthly Goodness but with vastly broader distribution and marketing scale.
• Nature Valley: Nature Valley (a General Mills brand) produces granola and snack bars for mainstream grocery, representing a high-distribution incumbent that competes for the same grab-and-go snacking occasions as Earthly Goodness.
• RXBAR: RXBAR (owned by Kellanova) is a major protein bar brand with minimal-ingredient, clean-label positioning that competes directly with Earthly Goodness' carob protein bars in the protein bar aisle.

Direct peers

• Perfect Bar: Perfect Bar manufactures whole-food protein bars with clean ingredient profiles (eggs, honey, nuts) for the natural and refrigerated snack set, sharing Earthly Goodness' protein-bar, clean-label positioning.
• PROBAR: PROBAR produces whole-food nutrition bars with seeds, fruits, nuts, and natural ingredients aimed at active and health-conscious consumers, mirroring Earthly Goodness' positioning as a natural, ingredient-forward bar manufacturer.
• GoMacro: GoMacro manufactures organic, plant-based nutrition and protein bars using whole-food ingredients, directly competing with Earthly Goodness in the natural and organic bar category with a similarly boutique, clean-label positioning.
• No Cow (formerly D's Naturals): No Cow produces plant-based, high-protein snack bars with natural ingredients, directly competing with Earthly Goodness' carob protein bars in the natural protein-bar niche.

Emerging players

• That's It. That's It. makes minimal-ingredient snack bars using primarily fruit, sharing the clean-label and natural-ingredient ethos of Earthly Goodness while targeting similar health-conscious consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about earthly goodness-nutrition bars