Eighty Seven

What Eighty Seven does

Eighty Seven is an independently owned retail concept store founded and operated by Amy Humphreys, headquartered at 5 Market Place, Melbourne, Derbyshire, UK. It sells curated women's and men's fashion, homeware, accessories, and gifting items sourced from 13+ independent designer brands, including Second Female, Mos Mosh, Saint Tropez, Bonte, Chalk, ese O ese, Yerse, Soaked in Luxury, Heyanno, Alex Monroe, A Weathered Penny, WODEN, and IZIPIZI. The product range spans apparel (dresses, knitwear, coats, loungewear, nightwear, menswear), homeware (candles, fragrance, kitchen & dining), and accessories (jewellery, bags, eyewear, scarves), with curated seasonal edits (Summer, Wardrobe Staples, Occasionwear, Outdoor Styles, Holiday) and gift cards priced £10–£250.

The business operates a dual-channel direct-to-consumer model: a physical concept store in Melbourne, Derbyshire, and an e-commerce storefront at eightysevenstyle.com built on Shopify. UK & Ireland customers can choose Standard Delivery (2–3 working days, £3.95), Express Delivery (1–2 working days, £5.95), or free Collect in Store; international customers are served via Royal Mail International Tracked & Signed (£36) to destinations excluding the USA. Payments are accepted via Shopify Pay, PayPal, Apple Pay, Google Pay, and major credit cards, with a 14-day returns policy. The only disclosed third-party integration is Judge.me for verified product reviews; no mobile app, public API, or proprietary technology stack is present.

Eighty Seven generates revenue primarily through one-time merchandise sales at product margins on independent designer goods, supplemented by gift card sales. Marketing is conducted via email newsletter, organic SEO, organic social (Facebook, Pinterest), and an editorial blog. The business carries no disclosed venture or institutional capital and operates as a single founder-led entity with no parent company or subsidiaries.

Name

Eighty Seven

Legal name

Eighty Seven

Website

https://eightysevenstyle.com

Company type

Private

Operating status

Operating

Short description

Eighty Seven is an independently owned UK concept store and Shopify-based e-commerce retailer, founded by Amy Humphreys, curating womenswear, menswear, homeware, accessories, and gifting from 13+ independent designer brands for direct-to-consumer shoppers.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail merchandise sales: One-time sales of curated fashion, accessories, homeware, and gift items through both online and physical store channels. Revenue generated through product margins on independent designer goods.
2. Gift cards: Digital and physical gift cards sold in denominations from £10 to £250, valid for one year. Can be redeemed in-store or online.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Eighty Seven is an independent concept store that curates and retails women's and men's fashion, homeware, accessories, and gifts from independent designers. It operates through a Shopify-powered e-commerce storefront (eightysevenstyle.com) and a physical concept store at 5 Market Place, Melbourne, Derbyshire, with UK domestic and international shipping.

Product overview

Eighty Seven is an independent concept store based in Melbourne, Derbyshire, offering a curated selection of women's fashion, menswear, homeware, accessories, and gifting items from independent designers. The product portfolio centers on womenswear as the primary category, complemented by menswear, home & decor, and accessories. The store carries multiple designer brands including Second Female, Mos Mosh, Saint Tropez, Bonte, Chalk, ese O ese, Alex Monroe, A Weathered Penny, Yerse, WODEN, Soaked in Luxury, Heyanno, and IZIPIZI. Eighty Seven also offers curated seasonal collections such as Summer Outfits, Wardrobe Staples, Occasionwear, and Outdoor Styles, along with gift cards and gifting inspiration categories. The store emphasizes considered style, sustainability, and individuality, operating both as a physical concept store and online retail platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Womenswear

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Boden: Boden is a direct-to-consumer fashion and lifestyle retailer with seasonal womenswear, menswear, footwear, and accessories. It is comparable in customer base and online merchandising, but differs through its predominantly owned-brand model and much larger scale.
• The White Company: The White Company is an established omnichannel British lifestyle brand selling homeware, clothing, fragrance, accessories, and gifts. It is relevant to Eighty Seven's home, gifting, and accessories categories, although Eighty Seven is more dependent on third-party independent fashion labels.
• Anthropologie: Anthropologie is a large omnichannel lifestyle retailer offering womenswear, accessories, beauty, homeware, and gifts. Its broad lifestyle assortment overlaps substantially with Eighty Seven, while its scale and portfolio of proprietary brands make it an incumbent benchmark.

Emerging players

• Folk: Folk is an independent British fashion and lifestyle label with a curated alternative aesthetic spanning clothing and accessories. It overlaps Eighty Seven's style-conscious target customer and seasonal merchandising, but primarily sells its own products rather than a multibrand assortment.

Direct peers

• Couverture & The Garbstore: Couverture & The Garbstore is an independent fashion and lifestyle concept retailer with a curated assortment spanning clothing, accessories, and home-oriented products. Its emphasis on distinctive independent brands is directly comparable to Eighty Seven's merchandising strategy.
• Wolf & Badger: Wolf & Badger is an omnichannel retailer and marketplace centered on independent fashion, accessory, jewelry, and home-design brands. Its curated-designer positioning and combination of physical and online retail closely match Eighty Seven's core proposition.
• Trouva: Trouva is an online marketplace that curates products from independent boutiques across fashion, accessories, and homeware. It serves a similar design-conscious customer seeking differentiated products, although its marketplace model differs from Eighty Seven's owned inventory.
• Not On The High Street: Not On The High Street is a curated marketplace for gifts, personalized products, accessories, and homeware from independent sellers. It is comparable to Eighty Seven's gifting and accessories proposition, though at substantially greater scale.
• The Hambledon: The Hambledon is an independent UK fashion and lifestyle retailer offering curated brands alongside home and gift merchandise. Its independent-boutique identity, womenswear focus, and physical-plus-online model are closely comparable.
• Oliver Bonas: Oliver Bonas operates an omnichannel British lifestyle assortment spanning women's fashion, jewelry, beauty, homeware, and gifts. Its category mix, physical stores, and owned e-commerce presence make it a strong direct comparable to Eighty Seven.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https://eightysevenstyle.com/products/87-gift-card-1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eighty Seven