delta direkt lebensversicherung ag

What delta direkt lebensversicherung ag does

Delta Direkt Lebensversicherung AG is a Munich-based, privately held German insurer (Aktiengesellschaft) that has specialized exclusively in customizable term life insurance (Risikolebensversicherung) since 1995. The company operates as a 100% subsidiary of Lebensversicherung von 1871 a.G. München (LV1871), a mutual insurance group, and serves approximately 80,000 insured customers across three use-case segments: families, property owners, and business owners/entrepreneurs. Its core product architecture consists of four base tariff variants — RL1 constant risk coverage, RL2 mutual partner coverage, RL3 linear credit protection, and RL4 annuity-style mortgage protection — that customers can combine with modular add-ons such as Sofortleistung (immediate 10% payout up to €10,000), Extraleistung schwere Krankheit (serious-illness payout up to €25,000), Extraleistung Pflege, the Nachversicherungsgarantie Plus increase right up to €400,000, the Verlängerungsoption (up to 15-year extension), and the Familienschutz package (child immediate aid, extra child allowance of €200/month, child co-insurance).

Underlying the offering is rule-based, individualized risk calculation rather than disclosed AI/ML technology, with a simplified underwriting track (as few as three health questions) available for young/healthy customers up to age 35, families, and customers completing property or business financing. The go-to-market is a hybrid model: direct-to-consumer distribution via the deltadirekt.de website, online tariff and needs calculators, phone/email contact, and a call center, combined with indirect distribution through independent insurance intermediaries who access a dedicated Vermittler tariff calculator (tarif.lv1871.de) and a partner portal at partner.deltadirekt.de. Pricing is subscription-based (annual billing cadence), risk-individualized by age, health, coverage amount, and tariff variant, with non-smoker, child, and BMI-based discounts; pricing is not publicly disclosed and quotes are generated per applicant.

The company is operationally focused solely on the German market and German legal/risk conditions, generates revenue through recurring term life insurance premiums, and has been recognized by Morgen & Morgen (2022) as one of the more affordable term life providers across occupational classes. It maintains ongoing participation in independent quality seals (e.g., IV Hinterbliebenen, BU Gold) through the 2026 cycle. Governance is provided by a Vorstand led by Wolfgang Reichel (CEO) with Dr. Klaus Math as Board Member, and Christoph Hamm as Chairman of the Supervisory Board.

Name

delta direkt lebensversicherung ag

Legal name

Delta Direkt Lebensversicherung AG München

Website

https://deltadirekt.de

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Delta Direkt Lebensversicherung AG is a Munich-based, privately held German insurer and 100% subsidiary of LV1871 that has specialized since 1995 in customizable term life insurance (RL1–RL4 tariffs with modular add-ons) for approximately 80,000 families, property owners, and business owners across Germany.

Ownership category

akta.pro rank

Product category

Term Life Insurance

NAICS

Direct Life Insurance Carriers (524113)

SIC

Life Insurance (6311)

akta.pro primary industry

Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK)

Keywords

• Term life insurance
• Risk life insurance
• Modular life insurance
• Mortgage protection insurance
• Family protection insurance

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Term Life Insurance Premiums: Delta Direkt generates revenue through insurance premiums paid by policyholders for term life insurance coverage. The company offers four tariff variants: constant risk coverage (RL1), mutual partner coverage (RL2), linear credit protection (RL3), and customized mortgage protection (RL4). Revenue is recurring as premiums are paid regularly throughout the policy term.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Delta Direkt Lebensversicherung AG is a Munich-based German term life insurance company that designs and sells modular (customizable) term life insurance (Risikolebensversicherung) policies to private individuals and businesses. Customers can combine one of four base tariffs (constant, partner, linear credit, mortgage) with optional add-on modules such as immediate payment benefit, severe illness extra benefit, care/custodial benefit, family protection, extension option, and a Plus increase guarantee. The company distributes its policies directly via its website/call center and through independent insurance intermediaries across Germany.

Product overview

Delta Direkt Lebensversicherung AG is a Munich-based insurance company specializing in customizable term life insurance (Risikolebensversicherung). The company operates as a 100% subsidiary of Lebensversicherung von 1871 a.G. München and has been serving approximately 80,000 customers since 1995. The core offering consists of four base tariff variants (RL1-RL4) providing different coverage structures: constant risk coverage (RL1), mutual partner coverage (RL2), linear credit coverage (RL3), and tailored mortgage coverage (RL4). These base products can be enhanced with modular add-on benefits including immediate assistance payments, serious illness and care benefits, extension options, reinstatement guarantees, and comprehensive family protection packages. The company positions itself on flexibility, allowing customers to customize coverage based on individual life situations including families, real estate owners, and business owners.

Differentiator

Problem solved

Functional benefit

Products and services

• RL1 — Constant Term Life Insurance Base tariff providing a constant death benefit throughout the policy term; for individuals seeking straightforward, level term life protection.
• RL2 — Partner Term Life Insurance Base tariff designed for partners living together; suitable for couples wanting mutual life cover.
• RL3 — Linear Credit Term Life Insurance Base tariff with linearly decreasing coverage matched to outstanding consumer loan balances; for borrowers repaying installment loans.
• RL4 — Mortgage Term Life Insurance Base tariff with decreasing coverage aligned to a mortgage amortization schedule; for property owners financing real estate.
• Modular Add-On Coverage (Sofortleistung, Extraleistung schwere Krankheit, Pflege, Familien-Schutz, Verlängerungsoption, Nachversicherungsgarantie Plus) Optional coverage modules — including immediate payment, severe-illness extra benefit, care/custodial benefit, family protection, extension option, and a Plus increase guarantee — that policyholders can attach to a base tariff to tailor protection to their personal circumstances.
• Familienabsicherung (Family Protection Solution) Targeted term life insurance solution package aimed at families protecting dependants in the event of death.
• Immobilienabsicherung (Property Protection Solution) Targeted term life insurance solution package aimed at property owners and mortgage holders who need cover to secure real estate financing.
• Unternehmensabsicherung (Business Protection Solution) Targeted term life insurance solution package for entrepreneurs, partners, and business owners — including key-person and partnership-protection needs.
• Individuelle Absicherung (Individual Protection Solution) Targeted term life insurance solution package for individuals seeking personal protection not tied to family, property, or business use cases.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Lebensversicherung von 1871 a. G. München (LV1871)coreOthersDelta Direkt Lebensversicherung AG is a 100% subsidiary of Lebensversicherung von 1871 a. G. München (LV1871). Delta Direkt operates as the direct sales brand of LV1871, focusing exclusively on customizable term life insurance products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/search?q=lv1871&src=typd
• YouTubeyoutube.com/user/LV1871
• Facebookfacebook.com/lv1871
• LinkedInlinkedin.com/company/delta-direkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about delta direkt lebensversicherung ag