de wilg
- Company typePrivate
- Founded-
- HeadquartersBree, Belgium
- Headcount—
- GTM typeB2C
- OfferingServices
What de wilg does
Restaurant De Wilg is a privately held, single-location Belgian restaurant operating from Langedonckstraat 25 in Boortmeerbeek (3190), Belgium. The restaurant serves a classic Belgian menu centered on à la carte dining, stone grill, fondue, and outdoor barbecue, with seasonal specialties such as Zeeland gold-mark mussels and fresh salads. Stone grill and fondue are offered year-round, including winter, while outdoor barbecue and terrace dining are seasonal. The venue is differentiated by its natural green setting and on-site family amenities — a children's playground and resident llamas, goats, and geese — making it well suited to families and couples, with additional capacity for corporate and private group events of 15 or more persons, including on normally closed days.
The business operates as a direct-to-consumer dining establishment: customers reserve by phone, email, or via a website reservation form, with same-day reservations accepted only by phone. There is no app, no takeaway or delivery offering, and no disclosed pricing. Revenue is generated entirely through on-premise dine-in service and private event hosting (receptions, birthdays, anniversaries, jubilees, corporate events). The company is independently owned with no disclosed parent, investors, subsidiaries, or M&A activity, and it markets primarily through its website and a Facebook page (Restaurant-De-Wilg-172719496188224). Operating hours are published, with regular service Monday–Tuesday lunch and dinner, Friday–Saturday dinner only, and Sunday lunch and dinner; the restaurant is closed Wednesday and Thursday.
de wilg firmographics
Firmographics- Name
- de wilg
- Legal name
- Restaurant De Wilg
- Website
- https://de-wilg.be
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
de wilg industry classification
Industry- Product category
- Restaurant Dining
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where de wilg is headquartered
LocationHeadquarters
- HQ city
- Bree
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
de wilg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining: Restaurant generates revenue from dine-in customers ordering from the à la carte menu, stone grill, fondue, and barbecue options. Additional revenue from private event hosting, receptions, and parties for special occasions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
de wilg product offering
Product offeringCore offering
De Wilg operates a full-service restaurant offering classic cuisine, à la carte meals, year-round stone-grill and fondue service, and seasonal outdoor barbecue dining. It also hosts private celebrations and corporate events for groups of 15 or more people, including on regular closing days.
Product overview
Restaurant De Wilg operates as a single-location Belgian restaurant offering a unified dining experience. The core offering centers on classic cuisine with interactive stone grill, fondue, and barbecue meal options, complemented by seasonal specialties like Zeeland mussels and fresh salads. The restaurant also provides event hosting services for groups of 15 or more, accommodating private celebrations and corporate gatherings. Dining formats include à la carte service, terrace dining, and outdoor barbecue experiences, with a children's playground and animal encounters (llamas, goats, geese) available for family guests.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant De Wilg Dining Experience Full-service dining at the Boortmeerbeek restaurant, offering classic cuisine with à la carte service, seasonal Zeeland gold-mark mussels, fresh salads, and other menu choices for walk-in and pre-reserved guests.
- Group Events and Private Celebrations Event hosting for groups of 15 or more people, including receptions, birthday parties, anniversaries, jubilees, corporate events, and other private occasions, with availability on regular closing days.
Companies that use de wilg
Customer profileSegments2 records
Ideal customer profiles2 records
de wilg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
de wilg partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
de wilg competitors and assessment
Company assessmentDirect peers
- De Karmeliet: Three-Michelin-star Belgian restaurant in Bruges offering classic Belgian/French cuisine. Comparable on cuisine tradition, Belgian destination positioning, and private event capabilities, though at a higher price tier.
- The Jane: Belgian destination restaurant known for experiential fine dining and unique setting. Comparable as a Belgian destination restaurant concept combining cuisine with strong ambiance differentiation.
- Brasserie Mariadal: Belgian full-service brasserie offering classic cuisine and event hosting in a similar casual-to-special-occasion segment. Directly comparable on cuisine style, family/group positioning, and Belgian regional operating model.
- Brasserie Georges: Long-established Belgian brasserie in Antwerp with classic cuisine and private event hosting. Comparable on casual-to-special-occasion restaurant positioning in the Belgian market.
- 't Fornuis: Established Belgian destination restaurant in Antwerp offering classic cuisine in a distinctive setting. Comparable on special-occasion dining, Belgian cuisine focus, and private dining/event capabilities.
- Comme Chez Soi: Michelin-starred Brussels restaurant specializing in Belgian classic cuisine with private event hosting. Comparable on cuisine category, Belgian market, and event/private dining business model.
Broad incumbents
- Lunch Garden: Belgium's largest casual dining chain with broad menu and family positioning. Comparable as a Belgian full-service restaurant operator but competes on volume/price rather than destination experience.
- Quick Belgium: Major Belgian quick-service restaurant chain. Comparable Belgian foodservice operator serving the same local consumer base but in a fundamentally different value-tier and service model.
Regional players
- Frites Atelier: Belgian premium casual-dining concept focused on elevated traditional cuisine. Comparable on Belgian casual-dining positioning and special-occasion appeal, though with a narrower menu focus.
Emerging players
- Toi's & Toine's Kitchen: Belgian farm-to-table restaurant emphasizing local ingredients and unique location. Comparable on differentiated setting, family-friendly positioning, and Belgian regional operator profile.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
de wilg social profiles
Digital presencede wilg financial estimates
Financial estimateRevenue estimate
Valuation estimate
de wilg leadership team
Management profileNumber of profiles
de wilg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
de wilg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about de wilg
What does de wilg do?
De Wilg operates a full-service restaurant offering classic cuisine, à la carte meals, year-round stone-grill and fondue service, and seasonal outdoor barbecue dining. It also hosts private celebrations and corporate events for groups of 15 or more people, including on regular closing days.
Is de wilg a public or private company?
de wilg is a private company. It is classified as unknown and is currently operating.
When was de wilg founded?
de wilg was founded in -1.
Where is de wilg based?
de wilg is headquartered in Bree, Belgium, in the Europe region.
How does de wilg make money?
One revenue line is on record: restaurant Dining.
Who are de wilg's main competitors?
Direct peers on record are De Karmeliet, The Jane, Brasserie Mariadal, Brasserie Georges, 't Fornuis and Comme Chez Soi. Broad incumbents are Lunch Garden and Quick Belgium. Frites Atelier is listed as a regional player. Toi's & Toine's Kitchen is listed as an emerging player.
Does de wilg have an API?
No public API is recorded for de wilg.
What industry is de wilg in?
de wilg's product category is Restaurant Dining. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.