cramerjapan

What cramerjapan does

CramerJapan (株式会社クレーマージャパン) is a Japanese sportswear and athletic care manufacturer founded in 1991 and headquartered in Kumagaya City, Saitama Prefecture. The company produces sublimation-printed custom team apparel, original athletic wear, and sports care products — most notably its proprietary Deniban athletic tape line — for the Japanese school athletics, track and field, and broader sports team markets. Its product architecture rests on in-house sublimation printing technology enabling unlimited-color custom designs on lightweight Cool Air fabric, paired with a taping/care product line and an SAQ (Speed, Agility, Quickness) training methodology developed with the related Japan SAQ Association.

The company's go-to-market combines direct-to-consumer e-commerce (CramerShop), a school sales representative channel, regional training schools held across Japanese prefectures, and an authorized treatment clinic network for care products. It serves school physical education programs, track and field teams and clubs, para-athletics organizations, and individual athletes. Marquee institutional relationships include the Japan Para Athletics Federation and the Japan Skating Union (both since 2016), alongside co-developed training programs with multiple regional athletics associations.

Revenue mechanics are predominantly transactional: custom uniform orders, ready-made apparel, care product unit sales, and small-denomination training school participation fees (¥2,000/person). A Members Club loyalty/subscription layer provides recurring engagement but is not the primary revenue driver. The company maintains complementary community and content assets — the CramerSchool educational video platform (100+ videos) and the quarterly CramerDispatch sports science magazine — that reinforce brand affinity among youth athletes, coaches, and schools. Sub-brands include Sublimate (custom sublimation apparel), Deniban (tape), CramerSchool, and more recent lifestyle extensions such as athleisure suits and cycling wear.

Name

cramerjapan

Legal name

株式会社クレーマージャパン

Website

https://cramer.co.jp

Company type

Private

Founded year

1991

Operating status

Operating

Short description

CramerJapan is a Japanese sportswear and athletic care manufacturer (founded 1991) producing sublimation-printed team apparel, Deniban athletic tape, and SAQ training programs for schools, track and field clubs, and individual athletes across Japan.

Ownership category

akta.pro rank

Product category

Athletic Sportswear and Equipment

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Athletic sportswear
• Custom team uniforms
• Sublimation printed apparel
• Athletic taping products
• Sports training equipment

Headquarters

HQ city

Kumagaya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Athletic Apparel Sales: Sale of original athletic wear, team uniforms, and sublimation printed sports apparel through custom order courses and ready-made products
2. Custom Uniform Orders: Full-order custom course and custom course for team and individual athletic wear with design services
3. Training School Fees: Revenue from organized track and field training schools with participation fees (typically 2,000 yen per person)
4. Care Products: Sale of Deniban taping products, RICE treatment supplies, and sports care equipment
5. Members Club Subscription: Loyalty program with members-only benefits, promotions, and dedicated customer service

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

CramerJapan designs, manufactures, and sells athletic sportswear including custom team uniforms produced via proprietary sublimation printing technology, ready-made apparel for track and field, volleyball, soccer, basketball, and cycling, and athletic care products such as the Deniban taping line. The company also operates paid CramerSchool training school events across Japan for youth athletes and runs the CramerShop direct e-commerce platform for both institutional and individual customers.

Differentiator

Problem solved

Functional benefit

Brands

• CramerSchool: Athletic training video platform for junior high and high school athletes, providing training methods, care knowledge, and nutritional science content.
• サブリメイト (Sublimate)
• デニバン (Deniban)

Products and services

• Sublimate Custom Sublimation-Printed Sportswear (サブリメイト) Original brand of custom sublimation-printed athletic apparel and team uniforms, allowing teams and individuals to create designs with unlimited colors. Offered via full order course and custom course channels.
• Special Wear Full-Dye Sublimation Uniforms Full-dye sublimation printed athletic uniforms covering track and field (men's, women's, unisex), volleyball, soccer, basketball, and seasonal team wear (spring/summer, autumn/winter).
• Deniban Athletic Taping Products (デニバン) Proprietary athletic tape product line (Deniban 50mm, Deniban Light 50mm, and variants) used by sports trainers, physical therapists, and athletes for sports injury prevention and care, including taping services offered through authorized treatment clinics.
• CramerSchool Track and Field Training School Events Paid track and field training school events held across Japanese prefectures, featuring SAQ (Speed, Agility, Quickness) training methodology, with participation fees typically 2,000 yen per person and a Cramer original T-shirt included as a participation gift.
• Members Club Loyalty Program (メンバーズクラブ) Subscription-style loyalty program providing members-only benefits, promotions, point accumulation redeemable on purchases, dedicated customer service, and access to the CramerDispatch quarterly sports science magazine.

Quantifiable outcome

• CramerSchool reached over 100 training videos across training, care, and nutrition categories

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NPO Japan SAQ Association (日本SAQ協会)coreStrategic or Co-development PartnerLong-standing partnership for SAQ (Speed, Agility, Quickness) training program development and school training events. Japan SAQ Association is a related organization of CramerJapan, collaborating on training methodologies and youth athlete development programs since 2011.
• Public Interest Incorporated Foundation Japan Life Saving Association (公益財団法人 日本ライフセービング協会)minorStrategic or Co-development PartnerPartnership for water safety and life saving sports activities.
• Japan Para Athletics Federation (日本パラ陸上競技連盟)coreStrategic or Co-development PartnerOfficial partner since August 2016 for wheelchair track and field athlete support. CramerJapan developed game wear specifically designed for wheelchair athletes in this partnership.
• Japan Skating Union (公益財団法人 日本スケート連盟)minorGTM or Marketing PartnerPartnership established August 2016 for speed skating national team training wear supply. CramerJapan provides training wear to support national team athletes.
• 2011 East Japan Earthquake Disaster ReliefcoreStrategic or Co-development PartnerCramerJapan partnered with Japan SAQ Association to hold SAQ training schools in Miyagi Prefecture (Ishinomaki area) on April 14-15, 2011, as disaster relief support. Event held at evacuation centers with local middle school students participating.
• 2016 Kumamoto Earthquake Disaster ReliefcoreStrategic or Co-development PartnerCramerJapan partnered with Japan SAQ Association to hold SAQ training schools in Kumamoto Prefecture on August 20-22, 2016, as earthquake disaster relief support across 4 locations.
• Regional Athletics Associations (石川、栃木、山形、奈良、大阪、鳥取、十勝等地)coreStrategic or Co-development PartnerAnnual track and field training schools co-organized with various regional athletics associations across Japan. Includes Ishikawa, Tochigi, Yamagata, Nara, Osaka, Tottori, Tokachi, and other prefectures.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mizuno Corporation: Japanese sporting goods manufacturer founded in 1906, producing athletic apparel, footwear, and team uniforms. Closely comparable to CramerJapan in Japanese school athletics, team sportswear, and custom uniform categories, with a broader product portfolio and international reach.
• Asics Corporation: Japanese sportswear and equipment major headquartered in Kobe, with strong track & field heritage. Comparable to CramerJapan across Japanese athletics apparel, team custom wear, and running/training product categories, though operating at vastly larger global scale.
• Descente Ltd. Japanese sportswear manufacturer known for team apparel and training wear across running, volleyball, soccer, and basketball. Directly overlaps with CramerJapan's custom team uniform and school sportswear offerings within the Japanese market.
• Print Athletics: Japanese custom sublimation team uniform specialist serving schools, clubs, and corporate sports teams. Closest direct competitor to CramerJapan's Sublimate brand in the made-in-Japan custom sublimation printing category.

Broad incumbents

• Adidas Japan: Japanese arm of global athletic apparel giant. Competes in the same Japanese team uniform, school sportswear, and track & field categories as CramerJapan but with substantially broader product portfolio, brand recognition, and marketing budgets.
• Nike Japan: Japanese subsidiary of the global athletic leader. Overlaps with CramerJapan in Japanese athletics apparel, custom team wear, and youth athlete engagement programs, though Nike focuses on performance footwear and global brand-driven demand.
• PUMA Japan: Japanese operations of global sportswear brand. Competes in Japanese team sportswear, track & field, and youth athletics markets alongside CramerJapan but with much wider product breadth and international backing.
• Champion Japan (Hanesbrands): Japanese arm of heritage athletic apparel brand. Comparable to CramerJapan in Japanese school sportswear and team custom-wear categories, especially for sweatshirts, hoodies, and team warm-ups, though with broader generalist positioning.
• Mueller Sports Medicine: US-based sports medicine and athletic care product manufacturer. Overlaps with CramerJapan's Deniban taping, RICE treatment, and sports care supply categories across athletic trainers and treatment clinics.

Emerging players

• Kinesio Tape / KT Tape: Sports kinesiology tape brand with strong consumer recognition. Comparable to CramerJapan's Deniban product line in athletic taping and sports injury prevention, though targeting a more international endurance and rehab audience.

Market position

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/cramer_japan
• YouTubeyoutube.com/c/CramerJapan
• Facebookfacebook.com/cramerjapan
• Instagraminstagram.com/cramerjapan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cramerjapan