cusca curious minds

What cusca curious minds does

CUSCA Curious Minds is a Lisbon-headquartered, privately held creative studio that delivers branding, design, and communication services to small and medium-sized businesses. Its service portfolio spans naming, brand strategy, brand identity, editorial design, retail and packaging design, exhibition design, wayfinding, brand communication, activation, storytelling, and illustration. The studio's stated philosophy centers on a curiosity-driven, formula-rejecting creative process intended to produce brand experiences that span visual, physical, and sensory interfaces, and the website lists completed projects across food & beverage, hospitality, healthcare, film/media, publishing, fashion, and conservation clients in Portugal.

The studio operates as a professional services business with no proprietary technology, software products, or platform disclosed. It generates revenue through project-based creative engagements on quote-based pricing, with prospective clients initiating contact via phone (91 931 8789) or email ([email protected]) and projects beginning with "curiosity-driven conversations." Its go-to-market is sales-led and direct, relying on its website portfolio and personal outreach rather than paid acquisition or partner channels. Distribution is domestic, limited to Portugal with a single Lisbon office at Av. 5 de Outubro, 12 – 2º Esqº.

There is no public disclosure of corporate structure, ownership composition, funding, headcount, revenue, or external investors. Pedro Oliveira is identified as the primary contact, suggesting founder involvement, and the studio openly invites internship and job inquiries, consistent with a small, talent-led operation. No partnerships, alliances, awards, certifications, regulatory actions, M&A activity, or product launches beyond the existing service lines are documented.

Name

cusca curious minds

Legal name

CUSCA Curious Minds

Website

https://cusca.pt

Company type

Private

Operating status

Operating

Short description

CUSCA Curious Minds is a Lisbon-based, privately held creative studio that delivers branding, naming, design, and communication services to small and medium-sized businesses in Portugal across food, hospitality, healthcare, media, and publishing.

Ownership category

akta.pro rank

Product category

Branding & Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Industrial Design Services (541420)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Branding services
• Design studio
• Brand identity
• Creative agency
• Communication design

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services: As a branding, design, and communication studio, CUSCA generates revenue through project-based creative services including brand identity, naming, editorial design, retail, packaging, wayfinding, and communication strategy engagements with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

CUSCA Curious Minds is a Lisbon-based creative studio delivering branding, design, and communication services. It develops integrated brand solutions including naming, brand strategy, brand identity, editorial design, retail and packaging, exhibition and wayfinding design, and brand communication and storytelling. Projects are delivered as customized creative engagements for clients across food & beverage, hospitality, healthcare, film, publishing, and other sectors in Portugal.

Product overview

CUSCA Curious Minds is a full-service branding, design, and communication studio based in Lisbon, Portugal. The studio operates as a single unified creative offering rather than a platform architecture, providing integrated brand development services including Naming, Brand Strategy, Brand Identity, Editorial Design, Retail Design, Packaging, Exhibition Design, Wayfinding, Brand Communication, Activation, Storytelling, and Brand Interaction. Their creative work spans across Illustration, Branding, Rebranding, Naming+Branding, and Editorial projects for various clients across Portugal.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic brand development offering including naming, brand strategy, and brand identity creation. Services encompass visual, physical, and sensory brand interfaces for SMB clients in Portugal.
• Brand Identity Creation of comprehensive visual brand identity systems covering all brand touchpoints, including visual, physical, and sensory interfaces.
• Naming Brand naming services to develop distinctive and meaningful names for companies, products, and projects.
• Editorial Design Editorial and publication design services including annual reports, books, and printed materials.
• Retail Design Retail environment design and packaging solutions for brand physical presence.
• Exhibition Design Exhibition and event space design services.
• Wayfinding Navigation and wayfinding system design for physical spaces.
• Brand Communication Brand messaging, activation, storytelling, and brand interaction strategies.
• Illustration Custom illustration services for brand visual communication.
• Rebranding Brand transformation and rebranding services to refresh or reposition established brands.
• Relationship Marketing Customer relationship and engagement marketing strategies.

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Direct peers

• Studio Dumbar: Dutch independent design studio delivering brand identity, editorial, and wayfinding for cultural and commercial clients — comparable boutique, multi-touchpoint brand practice.
• Pentagram: Global partner-led design and branding studio offering identity, naming, editorial, packaging, and environmental design — directly comparable to CUSCA's multi-disciplinary brand-build model.
• Interbrand: Global brand consultancy delivering brand strategy, naming, identity, packaging, and experience design — overlaps directly with CUSCA's full-service branding offer.
• Landor: Established brand consulting and design firm covering brand strategy, identity, packaging, retail, and wayfinding — same end-to-end brand-system scope as CUSCA.
• Saffron Brand Consultants: Brand strategy and identity consultancy combining naming, brand architecture, and creative identity work — directly comparable strategic-creative blend.
• FutureBrand: Global brand consultancy with identity, naming, packaging, retail, and activation capabilities — matches CUSCA's holistic brand offering at SMB/mid-market tier.
• Brandia Central: Portuguese brand consultancy delivering brand strategy, identity, packaging and communication for major Iberian brands — closest same-market direct competitor to CUSCA.
• Mismatch: Lisbon-based creative studio offering branding, identity, editorial, and digital design for SMB and mid-market clients — local direct peer with comparable service mix.
• Sagmeister: Austrian/US design studio working across identity, packaging, editorial and exhibition design — comparable boutique, design-led, multi-disciplinary model.
• Mucca: Milan-based branding and packaging design studio serving consumer brands internationally — directly comparable in branding + packaging specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cusca curious minds