classic fm 97.3

What classic fm 97.3 does

Classic FM 97.3 is a commercial FM radio station headquartered at 26 Keffi Street, Off Awolowo Road, Ikoyi, Lagos, Nigeria, broadcasting at 97.3 MHz under Megalectrics Limited. Its format centers on classic hits spanning the 70s, 80s, 90s, 00s, and contemporary music, alongside Nigerian music past and present, delivered through a structured weekday and weekend programming slate including The Classic Morning Show, The Drivetime Show, Saturday Night Fever, Sunday Brunch, The Sunday Cruise, Remember The Time?, The Mellow Magic Show, The Saturday Xpress Show, and Sunday Sunrise. The station serves adult Lagos listeners seeking nostalgia-driven entertainment, local and international news, sports updates, and celebrity coverage including BBNaija content.

The station's product architecture combines a terrestrial FM broadcast with digital distribution: live audio streaming via the Atunwa Podcasts player, native mobile applications on iOS and Android built on Nobex Inc. infrastructure, a content-rich website at classic97.net, and active social channels on Facebook, Instagram, Twitter/X, and YouTube. A video extension, Classic TV, distributes interviews, celebrity news, and entertainment coverage. The business model is advertising-driven: brands purchase on-air airtime slots and promotional content, supplemented by third-party ad network inventory served through the website and digital platforms via cookies, JavaScript, and web beacons. A separate digital sales channel ([email protected]) indicates an organizational split between traditional and digital ad sales.

Name

classic fm 97.3

Legal name

Megalectrics Limited

Website

https://classic97.net

Company type

Private

Operating status

Operating

Short description

Classic FM 97.3 is a Lagos-based Nigerian radio station operated by Megalectrics Limited, broadcasting classic hits and contemporary music at 97.3 MHz. It serves Lagos listeners through FM, mobile apps, and online streaming, monetizing primarily via on-air and digital advertising sales.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Classic hits radio
• Fm radio broadcasting
• Music programming
• Radio advertising sales
• Entertainment broadcasting

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue: The primary revenue stream is advertising, where businesses and brands purchase airtime slots and promotional content on the radio station. The station accepts advertising inquiries via dedicated sales email addresses.
2. Third-party Advertiser Networks: Third-party ad servers and ad networks serve advertisements through the station's website and digital platforms using cookies, JavaScript, and Web Beacons technologies

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Classic FM 97.3 is a Nigerian FM radio station broadcasting at 97.3 MHz from Lagos, delivering classic hits music from the 1970s through contemporary eras alongside Nigerian music past and current hits. The station supplements its over-the-air broadcast with live online streaming, native mobile apps for iOS and Android, and a companion Classic TV video content platform featuring interviews, celebrity news, and entertainment coverage.

Product overview

Classic FM 97.3 is a Nigerian radio station owned by Megalectrics Limited, operating as a single-station radio broadcast service based in Lagos. The station operates a unified product architecture centered on its FM radio broadcast at 97.3 MHz, complemented by live streaming services via its website and mobile applications (iOS/Android built on Nobex technology). The content portfolio includes multiple scheduled programs such as The Mellow Magic Show, Sunday Sunrise, The Drivetime Show, Remember The Time?, The Sunday Cruise, Sunday Brunch, Saturday Night Fever, The Saturday Xpress Show, The Classic Morning Show, and The Classic Lounge. Additional offerings include Classic TV (video content), news articles, and promotional competitions. The station distributes its content across multiple platforms including FM radio, web streaming, mobile apps, and social media channels (Facebook, Instagram, Twitter/X, YouTube).

Differentiator

Problem solved

Functional benefit

Products and services

• Classic FM 97.3 Live Radio Broadcast Continuous FM radio broadcast playing timeless hits from the 70s, 80s, 90s, 00s, and contemporary music, plus Nigerian music past and current hits. Targeted at Lagos metropolitan listeners.
• Live Streaming Service Real-time audio streaming of the Classic FM 97.3 broadcast via the station's website and mobile applications, accessible globally through web browsers.
• Classic FM Mobile Application Native mobile applications for iOS and Android devices (built on Nobex Inc. infrastructure) enabling listeners to access live radio, on-demand content, and station information on mobile devices.
• Classic TV Video content platform featuring interviews, entertainment news, and exclusive coverage including Big Brother Naija housemate interviews and celebrity content, distributed via YouTube and the station's website.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Nobex Inc.coreTechnology or IntegrationNobex Inc. provides the mobile application infrastructure for Classic FM's official mobile apps available on Google Play Store and Apple App Store, enabling listeners to access the station on iOS and Android mobile devices.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Smooth 98.3 FM: Lagos-based commercial FM station broadcasting adult contemporary and classic music, directly competing with Classic FM 97.3 for similar listeners and advertisers in the same metro market.
• Cool FM 96.9: Major Lagos commercial FM station with a music-led classic and contemporary format, competing head-to-head with Classic FM for Lagos listeners and ad budgets.
• The Beat 99.9 FM: Lagos FM station with a music and entertainment format targeting similar adult Lagos audiences, operating as a direct competitor for both listenership and advertising share.
• Classic 91 FM (Port Harcourt): Sister station in the Megalectrics Limited network, operating the same Classic hits format in Port Harcourt; comparable in format, monetization, and operational footprint.
• Classic 94 FM (Abuja): Abuja-based sister station under Megalectrics Limited using the identical Classic hits format; directly comparable in content, revenue model, and target advertiser base.
• Rhythm 93.7 FM: Lagos FM station with an adult music and lifestyle format, competing with Classic FM for both listeners in Lagos and brand advertising spend.
• Wazobia FM 95.1: Nigerian commercial FM station with music and entertainment programming targeting similar Lagos audiences, operating as a direct competitor in the local radio ad market.
• Inspiration 92.3 FM: Lagos FM station with music-led programming and similar advertiser base; comparable as a competitor for the same pool of Lagos listeners and brand budgets.

Regional players

• Joy FM (Ghana): Leading English-language commercial FM station in Accra, Ghana with a comparable music, news, and entertainment format and advertising-based revenue model in a neighboring West African market.
• Africa FM (Nigeria): Nigerian commercial FM broadcaster with a music and entertainment format serving overlapping advertiser segments in the broader Nigerian radio market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ClassicFM973
• YouTubeyoutube.com/c/ClassicFM973
• Facebookfacebook.com/classicfm973
• Instagraminstagram.com/classicfm973

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about classic fm 97.3