bayport financial services uganda limited

What bayport financial services uganda limited does

Bayport Financial Services Uganda Limited is a Ugandan consumer-lending institution and a subsidiary of Mauritius-based Bayport Management Ltd (BML), founded in 2004 and headquartered in Kampala at Plot 4 Kyadondo Road, Trust Tower. The company extends unsecured personal loans — no collateral, sureties, guarantees, deposits, or post-dated cheques required — to two primary customer segments: Ugandan Government Employees (repaid via salary deduction under Government allocation code 296, capped at 50% of basic pay) and employees of approved private-sector employers with whom salary-deduction arrangements are in place. Its product suite is organized by repayment tenor: Short Term Loans (6–9 months), Medium Term Loans (12–24 months), and Long Term Loans (6–96 months), complemented by a bundled Credit Life Cover insurance product that retires the outstanding balance on retrenchment, disability, death, or critical illness.

The company operates a salary-deduction-integrated loan management platform, accepts repayments via MTN Mobile Money (merchant code "Bayport 1"), bank standing orders, bank deposits, and a USSD channel (*274*46#). Disbursement is positioned at 24 hours from complete documentation. Distribution is built on a 40+ branch network spanning approximately 40 Ugandan districts, supplemented by a mobile agent network that travels to underserved areas, a Call Centre, WhatsApp line, online application portal, and Mobile Cinema Unit (MCU) vans deployed for rural top-of-funnel awareness.

The business model is interest-and-fee based on the unsecured loan book, with additional recurring revenue from the bundled Credit Life insurance and transaction fees from loan buy-off/refinancing. Pricing is structured as unit pricing with all fees rolled into monthly installments. The company is licensed and regulated by the Uganda Microfinance Regulatory Authority (UMRA) under the Money Lenders Act, and operates within the broader BML group structure. In 2024 the company marked its 20th anniversary, launched the Mama-Kit maternal-health CSR initiative, and rolled out a country-wide Financial Literacy program targeting the public sector.

Name

bayport financial services uganda limited

Legal name

Bayport Financial Services Uganda Limited

Website

https://bayportuganda.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Bayport Financial Services Uganda Limited, founded 2004 and headquartered in Kampala, is a UMRA-licensed micro-lender that provides unsecured short-, medium-, and long-term personal loans primarily to Ugandan government employees and approved employer staff via salary deductions and a 40+ branch network.

Ownership category

akta.pro rank

Headquarters

HQ city

Kampala

HQ country

Uganda

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Loan Interest and Fees: Revenue generated from interest charges and fees incorporated into monthly loan installments over the loan term. Loans priced by adding all fees into monthly installments, allowing clients to easily determine total repayable value.
2. Credit Life Insurance: Credit Life Cover providing insurance that pays outstanding loan balance if client becomes retrenched, disabled, passes away, or contracts a dreaded disease. This is bundled with loans as added protection.
3. Loan Buy-off/Refinancing: Bayport buys off other loans for qualifying clients, providing additional funds and consolidating debt into a single Bayport loan.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Bayport Financial Services Uganda Limited is an unsecured personal lending provider that originates salary-backed loans to employed individuals in Uganda, including government employees and staff of approved employers. Its portfolio comprises Short Term (6–9 months), Medium Term (12–24 months), and Long Term (6–96 months) loans, with repayments collected via employer salary deductions, bank standing orders/deposits, and MTN Mobile Money. The core service is bundled with a Credit Life Cover insurance product that clears the outstanding loan balance in the event of retrenchment, disability, death, or dread disease.

Product overview

Bayport Financial Services Uganda Limited offers a unified suite of unsecured personal loan products tailored for employed individuals, including government workers and approved employer employees. The product portfolio consists of three core loan products organized by repayment term: Short Term Loans (6-9 months), Medium Term Loans (12-24 months), and Long Term Loans (6-96 months). All loans share key features: no sureties, guarantees, collateral, deposits, or post-dated cheques required. The offerings are complemented by a Credit Life insurance add-on that covers outstanding loan balances in events of retrenchment, disability, death, or critical illness. Loans are distributed through branches, mobile agents, and online application channels, with repayments facilitated through salary deductions, bank transfers, and mobile money.

Differentiator

Problem solved

Functional benefit

Products and services

• Short Term Loans Unsecured personal loan with repayment over 6 or 9 months, designed for quick cash needs such as unexpected bills, medical expenses, funerals, weddings, family events, farming, and school fees. Targeted at employed Ugandan borrowers including government workers and approved employer staff.
• Medium Term Loans Unsecured loan with larger cash amounts and a 12 or 24 month repayment period, suitable for school fees, purchasing farming inputs or equipment, starting or growing a business, and furnishing or expanding a home. Aimed at employed Ugandan borrowers.
• Long Term Loans Unsecured loan allowing maximum cash amounts with a 6 to 96 month repayment period, intended for major investments including buying a car, buying a house, and business investment. Offered to employed Ugandan borrowers.
• Credit Life Cover Insurance product that pays the outstanding balance of a Bayport loan should the borrower become retrenched, disabled, pass away, or contract a dreaded disease. Provided to Ugandan loan customers as protection alongside the underlying loan.

Quantifiable outcome

• Loan disbursement within 24 hours of complete documentation submission
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bayport financial services uganda limited