clayton swim club

What clayton swim club does

Clayton Swimming Club, Inc (DBA Clayton Swim Club) is a private, members-only recreational swim club located at 512 Ridgecrest Dr, Clayton, NC. Founded in 1960 and operating seasonally from approximately May through early September, the club serves family households in the Clayton area with a gated baby pool, a main swimming pool, a clubhouse, and amenities such as ping pong and cornhole. Governance is provided by a Board of Directors with member and stockholder ownership, and the club employs seasonal lifeguards.

The club's revenue is generated through a diversified mix of streams: recurring membership dues, swim lessons, guest fees, concessions, branded merchandise, and pool party / clubhouse reservations (regular-hours $150–$180, after-hours exclusive $250 with lifeguards included). Operations are supported by the PoolDues v10.0 HOA/swim & tennis club management platform, which provides an online member dashboard, dues payment, check-in, and a digital facility reservation grid. Marketing is conducted through organic social channels (Facebook community group, Instagram) and a local sponsorship program with community businesses such as Clayton Chiropractic & Wellness.

The go-to-market is direct-to-consumer: prospective members apply for membership online, are admitted subject to capacity, and may be placed on a formal waitlist. The club does not have disclosed financials, external funding, parent-company ownership, or M&A activity, and operates exclusively within a single domestic market in the U.S. Southeast. There is no mobile app, no public API, and no documented AI/ML capabilities.

Name

clayton swim club

Legal name

Clayton Swimming Club, Inc

Website

https://claytonswim.com

Company type

Private

Founded year

1960

Operating status

Operating

Short description

Clayton Swim Club is a private, members-only seasonal swim club in Clayton, NC, founded in 1960, serving local families with pool access, swim lessons, pool party rentals, concessions, and a clubhouse via a member-owned governance model.

Ownership category

akta.pro rank

Product category

Private Membership Swimming Facility

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Private swim club
• Membership pool
• Swim lessons
• Pool party rentals
• Summer recreation

Headquarters

HQ city

Clayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual or seasonal membership fees paid by families to access the pool facility
2. Pool Party Rentals: Members can reserve the pool for private pool parties during regular hours (Monday-Thursday $150, Friday-Sunday $180) or exclusive after-hours private parties ($250 including lifeguards)
3. Guest Fees: Fees charged to members' guests for pool access
4. Concessions and Merchandise: Sales of food/beverages and branded merchandise at the pool
5. Swim Lessons: Revenue from swim lesson programs offered to members and potentially non-members

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Clayton Swim Club operates a private, members-only community swimming pool located in Clayton, NC. The core offering is seasonal (May–September) access to a swimming facility with a gated baby pool and clubhouse. Membership dues provide the primary revenue, supplemented by swim lessons, pool party and clubhouse reservations, guest fees, concessions, and branded merchandise.

Product overview

Clayton Swim Club operates as a single-location, members-only community pool facility. The core offering is pool access for members and their guests during seasonal operating hours. The service portfolio consists of the main pool access membership, augmented by swim lessons, pool party reservations, clubhouse event reservations, guest fee management, concessions, merchandise sales, and a waitlist application system. All services are managed through the PoolDues platform, which provides member check-in, facility scheduling, and dues collection functionality. The club has been in operation since 1960 and is located in Clayton, NC.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Access Membership Members-only seasonal access (May–September) to the Clayton Swim Club swimming facility, including the main pool, gated baby pool, clubhouse, and recreational amenities such as ping pong and cornhole. Members can check in, manage dues, and access account information through an online member dashboard.
• Swim Lessons Scheduled swim instruction programs offered at the pool facility for members (and potentially non-members), providing skill development for children and adults in a supervised, club-based setting.
• Pool Parties Facility reservations for private pool parties. Members can reserve the pool during regular hours for up to 10 guests at $150 Monday–Thursday or $180 Friday–Sunday. After-hours exclusive private parties are available for $250, inclusive of lifeguard wages for 3 guards, with available time slots on Monday–Thursday 7pm–9pm or Sunday 11am–1pm or 6pm–8pm.
• Clubhouse Reservations Clubhouse facility reservations for events such as birthday parties, scouting events, church events, and school events. Reservations are managed through the facility grid booking system.
• Guest Fees Fee-based pool access for non-member guests accompanying members, managed through a guest fee system that allows members to bring visitors to the facility.
• Concessions Food and beverage offerings sold at the pool facility for members and guests during operating hours.
• Branded Merchandise Clayton Swim Club branded merchandise available for purchase through the online shop.
• Waitlist Membership Application Online waitlist application system allowing prospective members to apply for membership and track their application status when the club is at capacity.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Clayton Chiropractic & WellnessminorGTM or Marketing PartnerLocal chiropractic and wellness business that sponsors the Clayton Swim Club. The sponsor is displayed on the club's website and receives recognition in exchange for supporting the community facility.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Aqua-Tots Swim Schools: Multi-state swim instruction franchise focused on year-round lessons. Comparable to Clayton Swim Club's swim-lessons offering and family demographic, but operates year-round commercial facilities rather than a seasonal members-only pool.
• YMCA of the Triangle (and YMCAs nationally): National membership-based recreation organization with pools, swim lessons, and family programming. Comparable to Clayton Swim Club in offering a dues-based, family-oriented aquatic and recreational experience, though typically with broader amenities and broader geography.
• Goldfish Swim School: Franchised national swim instruction provider offering lessons for children. Comparable via the swim-lessons revenue stream and family-target customer, though delivered via commercial lesson model rather than a membership pool club.
• SafeSplash Swim School: National franchised swim instruction chain serving families and children. Comparable through the swim-lessons service and family customer overlap with Clayton Swim Club, though not operating as a membership pool facility.
• Life Time Fitness: National premium membership fitness and recreation club operator with outdoor/indoor pools, swim lessons, and family programming. Comparable as a large-scale membership recreation operator, though broader in scope and geography.
• British Swim School: National franchised swim school serving families and children with year-round instruction. Comparable via swim-lessons revenue stream and family-focused value proposition overlapping with Clayton Swim Club's lesson programming.
• JCC Association (Jewish Community Centers): Network of community membership-based recreation centers offering pools, swim lessons, and family programming. Comparable to Clayton Swim Club in the dues-based community recreation model and family-oriented programming.

Regional players

• Foss Swim School: Regional (Midwest US) swim instruction chain with multiple locations. Comparable to Clayton Swim Club's swim-lessons service and family-targeted aquatic programming, but does not offer membership pool access.

Emerging players

• Big Blue Swim School: Growing franchised swim school brand offering lessons for children. Comparable to Clayton Swim Club in family swim instruction offerings and customer demographic, but commercial year-round model rather than seasonal membership pool.

Others

• FirstService Residential: Large HOA and community-amenity management company that operates community pools and recreational facilities for residential developments. Comparable as an alternative channel through which families in Clayton access pool/recreation amenities, representing competitive supply rather than direct competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/groups/332461150709551
• Instagraminstagram.com/clayton_swim_club
• LinkedInlinkedin.com/company/clayton-swim-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about clayton swim club