capiro
Capiro is a Colombian chrysanthemum grower and exporter founded in 1982, operating 154 hectares across eight Antioquia production units and shipping 12,000+ maritime containers of cut flowers annually to global supermarket and retailer buyers including TESCO and DFG.
- Company typePrivate
- Founded1982
- HeadquartersMedellín, Colombia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What capiro does
Capiro is a Colombian chrysanthemum cultivation and export company founded in 1982 and headquartered in Medellín. It operates eight production units across eastern Antioquia, cultivating 154 hectares and producing approximately 296 million stems per year across more than 80 varieties, with a workforce of 2,500–2,800. The company ships 12,000–15,650+ containers of cut flowers annually and has positioned itself as a global leader in maritime transportation of cut flowers, distinguishing its logistics model from air-freight-dependent competitors and serving large international supermarket and retailer buyers including TESCO and DFG, with a stated 2030 ambition to extend into e-commerce channels.
The business model is B2B, supplying supermarket and floral wholesale channels in markets including the UK, Chile, and Australia, with revenue mechanics driven by wholesale stem pricing, multi-year retail supply contracts, and freight mode choice that materially affects landed cost. Capiro monetizes through volume-based stem sales rather than direct consumer pricing, and its cost structure is anchored to integrated greenhouse production, solar energy infrastructure, and sea-freight logistics.
The technology and capability stack centers on agronomic science (in-house research laboratory, varietal development), industrial-scale greenhouse operations, certified sustainable production (Global GAP, SMETA, GRASP, AEO, Carbon Neutral, B Corp), and differentiated maritime cold-chain logistics. The company became the first chrysanthemum grower globally to obtain B Corp certification in 2024 and Carbon Neutral certification in 2023, formalizing an ESG positioning that increasingly gates retailer procurement decisions.
capiro firmographics
Firmographics- Name
- capiro
- Legal name
- Capiro
- Website
- https://capiro.co
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Capiro is a Colombian chrysanthemum grower and exporter founded in 1982, operating 154 hectares across eight Antioquia production units and shipping 12,000+ maritime containers of cut flowers annually to global supermarket and retailer buyers including TESCO and DFG.
- Ownership category
- akta.pro rank
capiro industry classification
Industry- Product category
- Cut Flower Cultivation and Export
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where capiro is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices9 records
Markets served
capiro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Chrysanthemum Production and Sales: Capiro cultivates and commercializes chrysanthemums, recognized as one of the largest cultivators of pompons globally. They grow over 80 varieties of chrysanthemums including categories like Ballmum, Cushion, Santini, Spider, Daisy, Cremon, and Novelty. The company sells flowers to global markets through B2B relationships with supermarkets and retailers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
capiro product offering
Product offeringCore offering
Capiro is a Colombian company specialized in cultivating and commercializing chrysanthemums, recognized as one of the largest cultivators of pompons globally. It operates eight production units across eastern Antioquia and grows over 80 chrysanthemum varieties across categories including Ballmum, Cushion, Santini, Spider, Daisy, Cremon, and Novelty, producing 296 million stems per year on 154 hectares. The company is a world leader in maritime transportation of cut flowers, exporting globally to supermarkets, retailers, wholesale distributors, and e-commerce channels.
Product overview
Capiro is a Colombian company specialized in cultivating and commercializing chrysanthemums, recognized as one of the largest cultivators of pompons globally and world leaders in maritime transportation of flowers. The company operates a unified product offering centered on chrysanthemum flowers with over 80 varieties across 7 categories: Ballmum, Cushion, Santini & Button, Cremon, Daisy, Novelty, and Spider. The flagship product is the 'Capiro Pompom' created in 2006, supplemented by individual flower varieties like Brazuca, Sakura, and Olive. Capiro maintains high-quality standards across all operations, with production centers in eastern Antioquia and a focus on sustainable practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Chrysanthemums Capiro's core commercial offering: over 80 chrysanthemum varieties across seven categories (Ballmum, Cushion, Santini & Button, Cremon, Daisy, Novelty, and Spider), sold primarily to global supermarkets, retailers, wholesale distributors, and e-commerce channels.
- Capiro Pompom The company's flagship chrysanthemum product representing the signature pompon variety, supported by bouquet offerings. Created in 2006 as Capiro's signature flower line.
Quantifiable outcome
- 88% of flowers shipped via maritime transport, saving 57 tons of CO2 per year
- +7 more outcomes
Companies that use capiro
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
capiro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
capiro partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Deliflor Latin AmericacoreFlower breeder partner providing chrysanthemum varieties including Ballmum, Cushion, Santini, Spider, and Daisy varieties. Multiple Capiro flower varieties are bred by Deliflor.
- Dummen Orange The Netherlands BVcoreInternational flower breeder providing chrysanthemum varieties including Cremon varieties like Andrea. Provides genetic material for Capiro's cultivation operations.
- Royal Van Zanten De Colombia LTDAcoreFlower breeder partner providing Cushion varieties including Bonita and Bonita cream. Provides proprietary chrysanthemum genetics for Capiro's production.
- DanzigercoreInternational flower breeder partner. Listed among Capiro's breeder partners for chrysanthemum varieties.
- Progeny BreedingcoreFlower breeder partner. Listed among Capiro's breeder partners for chrysanthemum varieties.
- Floritec Breeding BVcoreFlower breeder partner providing Daisy and Santini varieties including Amethyst dark and Aprilia. Provides proprietary chrysanthemum genetics.
- Dekker Chrysanten BVcoreFlower breeder partner providing Santini, Daisy, and Spider varieties including Albin, Dutchmaster, and Yelcho. Provides proprietary chrysanthemum genetics.
- Icon Selections SAScoreFlower breeder partner providing chrysanthemum varieties including Nebula lemon and Top dollar pink. Listed among Capiro's breeder partners.
- ProantioquiaminorRegional business association in Antioquia, Colombia. Capiro is affiliated member supporting regional business community.
- AsocolflorescoreColombian Flower Growers Association. Capiro is an active member and has won multiple awards through this association including the Lucie de Vélez Sustainability Award at Proflora 2023.
- AMCHAMminorAmerican Chamber of Commerce in Colombia. Capiro is an affiliated member supporting international business relations.
Scale indicators17 records
Recent moves9 records
Expansion highlights5 records
capiro competitors and assessment
Company assessmentDirect peers
- Dummen Orange: Global leader in floricultural breeding and propagation, headquartered in the Netherlands with operations across the Americas. Sells proprietary chrysanthemum and other cut-flower genetics to growers including Capiro, but also runs its own large-scale production; competes in the same chrysanthemum genetics/variety space as Capiro's breeder network.
- Gassan Flowers (Royal Gassan): Major Dutch chrysanthemum and cut-flower grower and auction supplier with global retail/wholesale distribution. Comparable to Capiro as a large chrysanthemum specialist serving international supermarket and wholesale channels.
- Royal Van Zanten: Dutch breeder and propagator of chrysanthemums, liliums, and other cut flowers with a dedicated Colombia operation. Comparable to Capiro because it both supplies chrysanthemum genetics and competes in the global chrysanthemum supply chain from the same breeder base.
- Dekker Chrysanten: Leading Dutch chrysanthemum breeder producing Santini, Daisy, and Spider varieties — categories in which Capiro also competes. Supplies genetics to growers including Capiro while maintaining its own large-scale propagation footprint.
- Deliflor: Dutch chrysanthemum breeder (Latin America affiliate based in Colombia) that supplies Capiro with major varieties (Ballmum, Cushion, Santini, Spider, Daisy). Also produces and propagates its own chrysanthemum cuttings, putting it in direct competition for both genetics and large-scale supply.
- The Elite Flower (Grupo Elite): Largest Colombian flower grower and exporter, producing roses, chrysanthemums and other cut flowers from Antioquia for global supermarkets and wholesalers. Directly comparable to Capiro as a fellow large-scale Colombian cut-flower exporter serving the same UK, European and US supermarket and wholesale channels.
- Sunshine Bouquet Company: Major US-based importer and grower-processor of cut flowers with significant Colombian sourcing. Directly comparable to Capiro as a large-volume B2B supplier of fresh-cut flowers (including chrysanthemums) to US/UK supermarkets and wholesalers.
- Floritec Breeding: Dutch breeder of chrysanthemum cuttings (Daisy, Santini, Santini Maddie, etc.) with production in Africa and Latin America. Operates in the same chrysanthemum genetics and propagation market as Capiro's breeder partners, competing for the same global grower customers.
Broad incumbents
- Ball Horticultural Company: US-headquartered global horticultural breeding and production company (Ball Seed, Ball FloraPlant, PanAmerican Seed). Operates across a much broader ornamental and cut-flower portfolio than Capiro but competes in the same breeder-to-grower cut-flower supply chain.
Emerging players
- Finlays Flowers / James Finlay Kenya: Vertically integrated Kenyan and Ethiopian cut-flower grower-exporter supplying major UK and European retailers. Comparable to Capiro as a large-scale flower exporter serving global supermarkets, but with a different geographic cost base and crop mix (more roses, summer flowers, some chrysanthemums).
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
capiro social profiles
Digital presencecapiro compliance and trust
Trust signalCompliance9 records
capiro financial estimates
Financial estimateRevenue estimate
Valuation estimate
capiro leadership team
Management profileNumber of profiles
Profiles1 record
capiro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
capiro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about capiro
What does capiro do?
Capiro is a Colombian company specialized in cultivating and commercializing chrysanthemums, recognized as one of the largest cultivators of pompons globally. It operates eight production units across eastern Antioquia and grows over 80 chrysanthemum varieties across categories including Ballmum, Cushion, Santini, Spider, Daisy, Cremon, and Novelty, producing 296 million stems per year on 154 hectares. The company is a world leader in maritime transportation of cut flowers, exporting globally to supermarkets, retailers, wholesale distributors, and e-commerce channels.
Is capiro a public or private company?
capiro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was capiro founded?
capiro was founded in 1982. It employs 1,001 to 5,000 people.
Where is capiro based?
capiro is headquartered in Medellín, Colombia, in the Latin America region.
How does capiro make money?
One revenue line is on record: chrysanthemum Production and Sales.
Who are capiro's main competitors?
Direct peers on record are Dummen Orange, Gassan Flowers (Royal Gassan), Royal Van Zanten, Dekker Chrysanten, Deliflor, The Elite Flower (Grupo Elite), Sunshine Bouquet Company and Floritec Breeding. Ball Horticultural Company is listed as a broad incumbent. Finlays Flowers / James Finlay Kenya is listed as an emerging player.
Does capiro have an API?
No public API is recorded for capiro.
What industry is capiro in?
capiro's product category is Cut Flower Cultivation and Export. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 1114.