What cashplan does

CashPlan is a private, founder-owned financial consulting practice based in the Greater Toronto Area, Canada, founded in 2014 by Phyllis Krane after her retirement from BMO Nesbitt Burns. The company delivers personalized financial consulting to individuals who experience financial stress despite having above-average income or substantial assets, with secondary focus on individuals in life transitions (marriage, divorce, retirement, inheritance, job loss) and pre-retirees/retirees facing income reduction. Services are delivered one-on-one by Phyllis Krane, who brings 25+ years of experience across AIC Ltd., RBC Securities, and BMO Nesbitt Burns.

The core product is the 5 Step Process™, a trademarked methodology priced at $1,495 plus tax, which combines confidential questionnaires, the licensed Kolbe A Index behavioral assessment (Kolbe Corp), strategy development across two in-person or Skype meetings, and an actionable Plan of Action. Supporting offerings include four themed 3-hour workshops ($225 per person, $200 for groups of 2+), free Common Sense Budgeting seminars across the GTA, a complimentary telephone consultation as a lead-qualification mechanism, and optional follow-up coaching at reasonable fees. No app, no digital product, and no AI/ML components exist; technology footprint is limited to a WordPress website, Skype, and the licensed Kolbe A Index assessment tool.

CashPlan operates as a solo practice with no disclosed employees, no external investment, and no institutional ownership. Its go-to-market is sales-led, anchored by a free telephone consultation that funnels prospects into either workshops/seminars or the premium 5 Step Process. Revenue derives entirely from per-engagement fees and group workshop registrations, with distribution restricted to the Greater Toronto Area. The company maintains a modest content marketing presence via its blog and social channels (LinkedIn, Twitter, Facebook) and relies heavily on testimonials referencing long-term client relationships (17-25+ years).

Name

cashplan

Legal name

CashPlan

Website

https://cashplan.ca

Company type

Private

Founded year

2014

Operating status

Operating

Short description

CashPlan is a Toronto-based, founder-owned financial consulting practice founded in 2014 by Phyllis Krane, delivering one-on-one budgeting and financial-stress advisory services to affluent individuals, life-transition clients, and pre-retirees using its trademarked 5 Step Process™ and the Kolbe A Index assessment.

Ownership category

akta.pro rank

Product category

Personal Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Financial Coaching & Budgeting Advisory (FSAEAAAH)

akta.pro secondary industries

Budgeting & Cash-Flow Management (FSAGADAA), Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN), Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Personal financial consulting
• Financial planning services
• Budgeting workshops
• Retirement planning
• Financial coaching

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. 5 Step Process™ Consultation Service: One-time consultation service providing comprehensive financial assessment and personalized action plan delivered over two in-person/Skype meetings. The service includes questionnaires, Kolbe A Index assessment, strategy development, and follow-up coaching availability.
2. Workshops: 3-hour workshops targeting specific financial topics (On Your Own, Before You Say I Do, Just Retired, Transition). Includes breakfast, priced per person with discounts for groups of 2+.
3. Seminars: Evening seminars on Common Sense Budgeting held in Greater Toronto Area. Free registration limited-time offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CashPlan provides one-on-one personal financial consulting through its proprietary 5 Step Process™, combining confidential questionnaires, the Kolbe A Index behavioral assessment, and personalized strategy meetings delivered by founder Phyllis Krane. The core offer is complemented by 3-hour topical workshops (On Your Own, Before You Say "I do!", Just Retired, Transition), introductory Common Sense Budgeting seminars, and follow-up coaching sessions, targeting affluent individuals and pre-retirees managing financial stress.

Product overview

CashPlan is a private financial consulting service offering a portfolio of coaching and educational products centered on its proprietary 5 Step Process™. The core offering includes one-on-one consulting with founder Phyllis Krane, augmented by group workshops (On Your Own, Before You Say "I do!", Just Retired, Transition) and seminars (Common Sense Budgeting). Key supporting tools include the Self-Assessment Profile questionnaire and the Kolbe A™ Index assessment, both incorporated into the 5 Step Process and workshop pricing. All clients begin with a Free Consultation to determine fit. The company positions itself as a financial stress solution for affluent individuals and families, differentiating through its focus on actionable, tailored plans linked to clients' natural problem-solving styles.

Differentiator

Problem solved

Functional benefit

Brands

• 5 Step Process™: Proprietary confidential and proven tool to help review current financial situation, consider goals, and develop a Plan of Action for achieving financial well being.
• Kolbe A™ Index

Products and services

• 5 Step Process™ Comprehensive one-on-one financial consultation service that includes confidential questionnaires, the Kolbe A Index assessment, two personalized meetings, and a documented Plan of Action. Priced at $1,495.00 plus tax. Designed for affluent individuals and pre-retirees seeking actionable, tailored financial strategies.
• Workshop Package: On Your Own A 3-hour workshop for individuals transitioning from a two-person household to a single-person lifestyle. Covers adjusting to full financial obligations, prioritizing needs, uncovering real values, and adjusting to lower household income. Includes breakfast and the Kolbe A Index.
• Workshop Package: Before You Say "I do!" A 3-hour workshop for couples preparing to share financial responsibilities. Covers having 'the money talk,' articulating a shared vision of the future, and dealing with different attitudes toward money. Includes breakfast and the Kolbe A Index.
• Workshop Package: Just Retired or Getting Ready to Retire? A 3-hour workshop focused on retirement planning stresses. Covers preparing for retirement, prioritizing lifetime goals, having 'the money talk' with family, and planning for future uncertainties. Includes breakfast and the Kolbe A Index.
• Workshop Package: Transition A 3-hour workshop for managing financial stress during major life changes including marriage, divorce, inheritance, lottery winnings, or job loss. Teaches careful, deliberate decision-making during stressful transitions. Includes breakfast and the Kolbe A Index.
• Common Sense Budgeting Seminar Evening educational seminars (1-1.5 hours) covering the core CashPlan methodology — how to assess your financial situation, divide income among expenses, set aside money for future needs, and build a personal CashPlan. Held at various locations in the Greater Toronto Area with free registration as a limited-time offering.
• Free Consultation A complimentary one-on-one telephone consultation offered by Phyllis Krane to help prospective clients determine whether CashPlan is the right fit and to discuss personalized CashPlan options. Functions as the primary lead qualification mechanism.
• Personalized Coaching Sessions Periodic one-on-one coaching sessions to help clients monitor and update progress on their Plan of Action. Sold separately from the 5 Step Process at reasonable follow-up fees, available to all prior CashPlan clients.

Quantifiable outcome

• Clients receive a confidential and proven tool for reviewing financial situation and developing proactive action plans

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Kolbe CorpcoreTechnology or IntegrationCashPlan licenses and uses the Kolbe A Index assessment tool developed by Kathy Kolbe. This psychometric tool identifies individuals' natural instincts for problem-solving and action, which CashPlan incorporates into its financial consulting methodology to tailor advice to each client's behavioral style.

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights5 records

Customer concentration

• Xx.com/cashplancanada
• Facebookfacebook.com/803089719811716
• LinkedInlinkedin.com/company/cashplan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cashplan