elite beauty

What elite beauty does

Elite Beauty (trading as Elite Cosmetic Tattoo and Beauty) is a sole-practitioner cosmetic tattoo studio based in Rockhampton, Queensland, Australia. The business is operated by Eleonora, an internationally accredited cosmetic tattoo artist and aesthetician with 18+ years in the beauty industry and 7+ years in cosmetic tattooing, and serves individual consumers seeking semi-permanent makeup.

Its core offering spans four service lines: cosmetic eyebrow tattooing (feathering, powder, ombre/shading, and combination techniques), cosmetic lip tattooing (lip blush, lip liner, full lip), cosmetic eyeliner tattooing (classic, soft, lash enhancement), and cosmetic tattoo removal using the Think Pigment Remover liquid solution. Procedures are priced in Australian Dollars between AUD $200 and AUD $650 for initial visits, with separate perfection visits at AUD $100-$200 and refreshers at AUD $350-$450 required every 1-2 years. The underlying technology is manual micropigmentation/implantation of premium pigments into the dermal layer; no digital or software platform layer is involved in delivery.

The business model is direct-to-consumer, appointment-based, and entirely manual: customers book by calling a single phone number, consultations are free, and every procedure is performed by Eleonora personally at one retail shopfront (Shop 4/14 Denham Street, Rockhampton). There is no online booking system, no third-party marketplace presence, no disclosed employees beyond the owner, no institutional funding, and no disclosed parent company. Marketing is limited to organic Facebook and Instagram profiles plus website blog content, with new customer acquisition reportedly driven primarily by word-of-mouth referrals. Revenue is not publicly disclosed.

Name

elite beauty

Legal name

Elite Cosmetic Tattoo and Beauty

Website

https://elite-beauty.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cosmetic Tattooing Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Microblading (Eyebrow Semi-Permanent Tattoo) (HSALAIAF)

akta.pro secondary industries

Powder Brows & Ombre Brows Services (HSALAKAB), Eyeliner Tattooing Services (Upper/Lower/Winged) (HSALAKAE), Touch-Up & Maintenance Permanent Makeup Services (HSALAKAK), Permanent Makeup Removal & Correction Services (Saline/Laser/Color Correction) (HSALAKAJ)

Keywords

• Cosmetic tattooing services
• Semi-permanent makeup
• Eyebrow microblading
• Lip blush tattoo
• Cosmetic tattoo removal

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Cosmetic Eyebrow Tattooing: One-time service fees for eyebrow tattooing procedures including initial appointment, perfection visit, and refresher treatments. Initial procedures range from $450-$650, with perfection visits at $200 and refreshers at $450.
2. Cosmetic Lip Tattooing: One-time service fees for lip procedures including full lip, lip blush, and lip liner tattooing. Initial procedures at $650, with refreshers at $450.
3. Cosmetic Eyeliner Tattooing: One-time service fees for eyeliner procedures ranging from $200-$550 depending on type (top, bottom, or combined). Perfection visits at $150-$200.
4. Cosmetic Tattoo Removal: One-time service fee of $300 for tattoo removal using Think Pigment Remover solution. Typically requires minimum 2 treatment sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Elite Beauty provides semi-permanent cosmetic tattooing (micropigmentation/microblading) services for eyebrows, lips, and eyeliner, along with cosmetic tattoo removal. Procedures are performed by Eleonora, an internationally accredited cosmetic tattoo artist, using premium products and strict clinical health and safety standards to deliver natural-looking, long-lasting cosmetic enhancements for individual consumers.

Product overview

Elite Cosmetic Tattoo and Beauty is a service-based beauty business offering semi-permanent cosmetic tattooing (micropigmentation/microblading) performed by internationally recognized artist Eleonora. The core offerings include Cosmetic Eyebrow Tattooing (feathering, powder, shading, combination techniques), Cosmetic Lip Tattooing (blush, liner, full lip), Cosmetic Eyeliner Tattooing (classic, soft, lash enhancement), and Cosmetic Tattoo Removal using Think Remover solution. Services range from $300-$650 for initial procedures, with additional perfection visits and refreshers available.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Eyebrow Tattooing Semi-permanent cosmetic tattooing services for eyebrows using feathering, powder, shading/ombre, and combination techniques to create natural-looking brows; includes initial procedure (AUD 650), perfection visit at 4-8 weeks (AUD 200), and refresher at 1-2 years (AUD 450); targeted at individual adults seeking enhanced natural-looking eyebrows without daily makeup.
• Cosmetic Lip Tattooing Semi-permanent lip enhancement services including lip blush tattoo, lip liner tattoo, and full lip cosmetic tattoo to add colour and definition to lips; initial procedures at AUD 650 with refresher at 1-2 years at AUD 450; for adults seeking long-lasting lip colour and definition.
• Cosmetic Eyeliner Tattooing Semi-permanent eyeliner enhancement services including classic eyeliner, soft liner, and lash enhancement for defined eyes; ranges from AUD 200 (lower eyeliner) to AUD 550 (top and bottom combined), with perfection visits AUD 100-200; for adults seeking defined eyes without daily eyeliner application.
• Cosmetic Tattoo Removal Professional cosmetic tattoo removal service using Think Remover liquid solution that dissolves both organic and inorganic pigments with skin-friendly properties promoting natural healing; priced at AUD 300 per session with a minimum of 2 sessions typically required; for clients seeking correction or removal of unsatisfactory previous cosmetic tattoos.

Quantifiable outcome

• Procedure longevity: 1-2 years before refreshers needed
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Others

• Think Remover / Think Aesthetics: Supplier of the Think Pigment Remover liquid solution used by Elite Beauty for cosmetic tattoo removal. Included as a technology/ecosystem peer — Elite Beauty's removal offering depends on Think's product, and Think's brand is associated with the technique Elite Beauty markets.

Emerging players

• Tina Davies Professional: Cosmetic tattoo training, pigments, and supplies brand popular with microblading and permanent makeup artists. Comparable because Elite Beauty uses premium pigments and techniques aligned with Tina Davies' curriculum, even though Tina Davies is primarily a supplier/training brand rather than a competing local salon.
• BrowHQ / Everbliss Brows: Australian cosmetic tattooing studios specialising in microblading and ombre powder brows. Comparable as a niche emerging player focused on the same brow-tattoo category Elite Beauty leads with, though typically operating from capital-city locations.

Direct peers

• Brows by Gia / Brow Bar Australia: Australian cosmetic tattoo and brow bar chain offering microblading, ombre brows, lip blush, and eyeliner tattooing. Direct peer because it competes head-to-head in Elite Beauty's service categories, with a similar Australian consumer base but a multi-location, chain-style GTM versus Elite Beauty's single studio.
• Cosmetic Tattoo Brisbane studios: Independent cosmetic tattoo studios in the broader Queensland region offering eyebrow feathering, ombre brows, lip blush, and eyeliner tattooing. Direct competitor given overlapping services, similar pricing tiers, and shared Brisbane/Queensland consumer base.

Broad incumbents

• PhiBrows / PhiAcademy: Global microblading and cosmetic tattooing training franchise. Highly relevant as Elite Beauty operates in the same microblading/cosmetic tattoo category; PhiBrows is a broader incumbent with a franchised practitioner network rather than a single local studio.

Regional players

• Australian Cosmetic Tattoo (Queensland studios): Network of cosmetic tattoo studios across Australia, including Queensland locations. Comparable because they offer the same eyebrow/lip/eyeliner tattoo services; relevant as a regional peer whose studios compete for the same Brisbane/Queensland catchment Elite Beauty draws from.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/elite-beauty.com.au
• Instagraminstagram.com/elite-beauty.com.au
• LinkedInlinkedin.com/company/the-elite-beauty-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elite beauty