el mirasol
- Company typePrivate
- Founded1985
- HeadquartersPalm Springs, United States
- Headcount—
- GTM typeB2C
- OfferingServices
el mirasol firmographics
Firmographics- Name
- el mirasol
- Legal name
- El Mirasol
- Website
- https://elmirasolrest.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Ownership category
- akta.pro rank
el mirasol industry classification
Industry- Product category
- Casual Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where el mirasol is headquartered
LocationHeadquarters
- HQ city
- Palm Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
el mirasol business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in food and beverage sales: Traditional restaurant revenue from serving breakfast, lunch, and dinner items to dine-in customers. Menu includes Mexican regional fare, fresh margaritas, coffee, and specialty items like menudo and buckwheat waffles.
- Take-out and to-go orders: Revenue from take-out orders placed by phone. Customers can order menu items for pickup.
- Catering services: Catering for both smaller and larger events, providing Mexican regional cuisine for private functions.
- Gift certificates: Gift certificates available for purchase during business hours, includes blank envelope for gifting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full menu pricing available in-restaurant and for take-out orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
el mirasol product offering
Product offeringCore offering
El Mirasol is a single-location regional Mexican restaurant in Palm Springs that prepares and serves breakfast, brunch, lunch, and dinner fare from a two-dining-room space with a pet-friendly patio. In addition to dine-in service, the restaurant sells take-out meals by phone, gift certificates in person, and provides catering for smaller and larger private events. Menus feature traditional Mexican items such as menudo, chile relleno frittata, buckwheat waffles, mini crispy chorizo tacos, corn quesadillas, and fresh lime margaritas.
Product overview
El Mirasol is a regional Mexican restaurant operating as a single-location establishment in Palm Springs, California, founded in 1985. The business offers a unified dining experience centered on breakfast/brunch and lunch/dinner menus featuring traditional Mexican fare such as menudo, chile relleno frittata, buckwheat waffles, and fresh margaritas. The restaurant's products encompass dine-in meals, catering services for events, gift certificates, and to-go orders. The company operates two dining rooms and welcomes guests daily starting at 9:00 AM.
Differentiator
Problem solved
Functional benefit
Companies that use el mirasol
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles3 records
el mirasol technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
el mirasol partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
el mirasol competitors and assessment
Company assessmentBroad incumbents
- Taco Bell: Largest Mexican QSR chain and a category-defining competitor. Represents the volume/value end of the Mexican food spectrum that competes for price-sensitive and convenience-driven diners across all markets including Palm Springs.
- Chevys Fresh Mex: National Mexican sit-down chain offering comparable full-service lunch/dinner experiences including margaritas and patio dining. Represents the chain-restaurant alternative that El Mirasol competes against for casual Mexican occasions.
- Rosa Mexicano: Upscale Mexican restaurant group offering regional Mexican cuisine in a full-service, design-forward format. Comparable on cuisine authenticity and elevated dining positioning, though at a higher price tier and urban footprint.
- Chipotle Mexican Grill: National Mexican fast-casual chain that defines the scale end of the Mexican restaurant category. Provides a competitive benchmark for menu pricing, digital ordering adoption, and operational scale that a single-location operator like El Mirasol does not match.
Direct peers
- El Patron Mexican Grill & Cantina: Palm Springs-area Mexican restaurant serving similar regional Mexican fare to a comparable local + tourist customer base. Direct neighborhood competitor for breakfast, lunch, dinner, and bar occasions.
- Las Casuelas: Historic Palm Springs Mexican restaurant also operating as a family-owned, multi-generation institution serving regional Mexican cuisine and margaritas to locals and tourists. The closest direct competitor by location, cuisine, operating model, and customer mix in the same Palm Canyon corridor.
- Rio Azul Cantina: Palm Springs Mexican restaurant and bar competing for the same tourist and local Mexican-food diner. Overlaps on margaritas, patio dining, and full-service lunch/dinner occasions.
- Taqueria Tlaquepaque: California-based regional Mexican restaurant operating in a similar sit-down, family-style format with comparable menu breadth. Closely aligned on cuisine authenticity positioning and casual full-service dining experience.
Emerging players
- Baja Fresh: Regional fast-casual Mexican chain focused on fresh, made-to-order ingredients. Provides a middle-ground peer between El Mirasol's sit-down format and QSR, relevant for benchmarking positioning and price points.
Regional players
- Cafe La Jefita: Inland Empire / Southern California family-run Mexican restaurant with comparable authentic, home-style positioning and catering offerings. Relevant regional peer for benchmarking family-owned Mexican restaurant economics outside of the Palm Springs micro-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
el mirasol social profiles
Digital presenceel mirasol financial estimates
Financial estimateRevenue estimate
Valuation estimate
el mirasol leadership team
Management profileNumber of profiles
el mirasol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
el mirasol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about el mirasol
What does el mirasol do?
El Mirasol is a single-location regional Mexican restaurant in Palm Springs that prepares and serves breakfast, brunch, lunch, and dinner fare from a two-dining-room space with a pet-friendly patio. In addition to dine-in service, the restaurant sells take-out meals by phone, gift certificates in person, and provides catering for smaller and larger private events. Menus feature traditional Mexican items such as menudo, chile relleno frittata, buckwheat waffles, mini crispy chorizo tacos, corn quesadillas, and fresh lime margaritas.
Is el mirasol a public or private company?
el mirasol is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was el mirasol founded?
el mirasol was founded in 1985.
Where is el mirasol based?
el mirasol is headquartered in Palm Springs, United States, in the North America region.
How does el mirasol make money?
Four revenue lines are on record. Dine-in food and beverage sales are the primary driver. The others are take-out and to-go orders, catering services and gift certificates.
Who are el mirasol's main competitors?
Broad incumbents on record are Taco Bell, Chevys Fresh Mex, Rosa Mexicano and Chipotle Mexican Grill. Direct peers are El Patron Mexican Grill & Cantina, Las Casuelas, Rio Azul Cantina and Taqueria Tlaquepaque. Baja Fresh is listed as an emerging player. Cafe La Jefita is listed as a regional player.
Does el mirasol have an API?
No public API is recorded for el mirasol.
What industry is el mirasol in?
el mirasol's product category is Casual Dining Restaurant. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5812.