Domino's Pizza Enterprises

What Domino's Pizza Enterprises does

Taiwan Domino's Pizza Co., Ltd. (台灣達美樂披薩股份有限公司) is the Taiwan master franchisee of the Domino's Pizza brand, operating 190+ retail stores across Taiwan and serving mass-market consumer demand for delivered and carry-out pizza. The company sells tiered pizza lines — Premium, Signature, Classic, Volcano, and Jumbo — and runs experiential programs such as Pizza School (NT$399/person). Go-to-market is direct-to-consumer via a branded website, mobile app, and phone ordering, with free delivery on orders above NT$399 and BOGO promotional offers. Headquartered in Taipei's Zhongshan District, the entity is part of the broader Domino's system of 17,000+ stores globally.

The Taiwan business invests in proprietary digital infrastructure including the Pizza Tracker order-status system, GPS Driver App, voice-assistant ordering, augmented reality experiences, and experimental drone delivery. Operational compliance is anchored by ISO 22000, HACCP, and PCI DSS certifications covering food safety and payment security. Revenue mechanics rely on unit-level retail volume across the 190+ Taiwan store base, supplemented by a multi-gateway payment stack (Facebook Login, Google Login, Maybank Payment Gateway, GrabPay, Kiple) and a social presence across Facebook, YouTube, X/Twitter, and Instagram.

The Taiwan entity was acquired by Silks Hotel Group (晶華國際酒店集團) in 2007 and subsequently acquired by Domino's Pizza Enterprises Ltd (DPE), an Australian-listed master franchisee, in September 2021. DPE holds rights to operate Domino's in 13+ markets including Australia, New Zealand, Belgium, France, the Netherlands, Japan, Germany, Luxembourg, Denmark, Taiwan, Singapore, and Cambodia. Pricing and channel mix indicate a mass-market, transaction-driven consumer model rather than enterprise or B2B contracts, with revenue concentrated in per-transaction pizza and adjacent menu sales rather than large anchor accounts.

Name

Domino's Pizza Enterprises

Legal name

台灣達美樂披薩股份有限公司

Website

https://dominos.com.tw

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Domino's Pizza Enterprises (Taiwan) operates 190+ retail stores selling tiered pizza lines and experiential programs via direct-to-consumer digital channels — website, mobile app, and phone — backed by proprietary order-tracking, multi-gateway payments, and last-mile delivery logistics.

Ownership category

akta.pro rank

Product category

Quick-Service Pizza Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Pizza delivery service
• Quick service restaurant
• Online food ordering
• Pizza takeout
• Digital ordering platform

Headquarters

HQ city

Taipei City

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pizza Delivery Sales: Core revenue from pizza delivery orders placed online, via app, or phone. Transaction-based model where customers pay per order.
2. Pizza Takeout Sales: Revenue from customers picking up orders at stores, often with promotional discounts for takeout orders.
3. Pizza School Experience: Revenue from pizza-making experience workshops at NT$399 per person

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Domino's Pizza Enterprises operates pizza stores offering delivery, pickup, and online ordering services across Taiwan through more than 190 locations. The company sells pizzas and complementary food items (sides, drinks, solo meal boxes) via its own website, mobile app, and phone ordering channels, supported by real-time order tracking.

Product overview

Domino's Pizza Taiwan operates as a unified quick-service pizza platform offering a comprehensive product portfolio centered around its core pizza offerings. The platform architecture consists of the Domino's Taiwan Mobile App and Online Ordering System as primary customer-facing digital products, supported by the Pizza Tracker for real-time order monitoring. The pizza product line is organized into five main tiers: Premium (極致系列) featuring luxury ingredients like scallops and seafood; Signature (招牌系列) as chef-recommended selections; Classic (經典系列) for traditional pizza flavors; Volcano (火山披薩) with innovative cheese lava dipping format; and Jumbo (巨無霸披薩) for sharing. Complementary offerings include MyBox Solo Meals (1-2人獨享餐), Pizza Muffin (披薩馬芬), Sides (副食), and Drinks (飲料). Service features encompass delivery and pickup services, GPS Driver Tracking for delivery monitoring, and Pizza School (披薩體驗營) for experiential marketing. The company also offers a variety of promotional campaigns and combo deals through its digital channels.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• KeychronminorGTM or Marketing PartnerLimited edition collaborative keycap promotion - Domino's Taiwan partnered with Keychron for a limited-time keycap giveaway campaign, part of promotional marketing activities to engage customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pizza Hut Taiwan: Pizza Hut is the most direct head-to-head competitor to Domino's in Taiwan, operating dine-in, delivery, and takeout pizza stores nationwide with a comparable product and pricing tier, and serving the same individual/family consumer segment.
• Papa John's Taiwan: Papa John's is another global pizza QSR brand with a Taiwan franchise footprint, directly competing with Domino's on premium-positioned pizza, online ordering, and delivery — same category, same customer, same business model.
• 拿坡里披薩 (Napoli Pizza): Napoli Pizza is a long-standing local Taiwanese pizza chain offering dine-in and delivery across multiple tiers. It directly competes with Domino's in price, menu breadth, and family/family-occasion occasions within Taiwan.

Broad incumbents

• MOS Burger Taiwan: MOS Burger is one of Taiwan's largest QSR chains (Japanese-origin) operating hundreds of stores with dine-in and takeaway. It competes with Domino's for QSR occasions and real estate, but its core category is burgers rather than pizza.
• McDonald's Taiwan: McDonald's Taiwan operates hundreds of QSR locations with dine-in, takeaway, and delivery via app — competing with Domino's for the same share-of-stomach occasions, breakfast/dinner occasions, and digital ordering behavior.
• KFC Taiwan: KFC Taiwan is a major fried-chicken QSR with broad delivery and app ordering, competing for the same family/group meal occasions and digital ordering share as Domino's, though in a different primary category.

Regional players

• foodpanda Taiwan: foodpanda is a leading food delivery aggregator in Taiwan and affects Domino's by routing incremental orders to competitor restaurants and shaping consumer expectations on delivery fees, ETAs, and promotional depth.
• Uber Eats Taiwan: Uber Eats is the second major food delivery aggregator in Taiwan, applying similar aggregator pressure on Domino's delivery economics and consumer choice, particularly among urban consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DominosTaiwan
• YouTubeyoutube.com/Dominos4125252
• Facebookfacebook.com/DominosTW
• Instagraminstagram.com/dominospizza_tw
• LinkedInlinkedin.com/company/domino-s-pizza-taiwan

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domino's Pizza Enterprises