doughboy

What doughboy does

Doughboy Restaurant Group is a privately held Chicago-area hospitality company founded by Rich Labriola in 1993 that operates a portfolio of full-service and fast-casual restaurant concepts plus centralized food manufacturing. Its restaurant portfolio includes three Labriola-branded Italian restaurants (Labriola Ristorante in Oak Brook, Labriola Chicago on Michigan Avenue, and Labriola Italian Specialties in Fulton Market) and 18+ Stan's Donuts & Coffee locations across Chicago and Chicagoland, with an additional 25+ Stan's Donuts licensed stores across Illinois operated under a partnership formed in 2014.

The company owns and operates the Doughboy Commissary, a set of commercial manufacturing facilities that produces artisan bread and donuts used in all company-owned restaurants and supplied to wholesale food retailer partners. Bread-making expertise is rooted in Rich Labriola's training with French, Italian, and German baking masters, and the company tests hundreds of recipes before adopting items under the Labriola name. Manufacturing capacity and proprietary recipes underpin both retail and wholesale product consistency.

The business generates revenue through three streams: dine-in and takeout sales at owned restaurant locations, royalties and supply arrangements from 25+ licensed Stan's Donuts stores across Illinois, and wholesale bread and donut production through the Doughboy Commissary. The group employs 600+ staff across restaurant operations, commissary manufacturing, and corporate functions, and continues to expand at a pace of approximately 2-3 new locations per year. The company remains wholly owned by founder Rich Labriola with no disclosed outside institutional investors.

Name

doughboy

Legal name

Doughboy Restaurant Group

Website

https://doughboyrg.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Doughboy Restaurant Group operates a portfolio of Italian restaurants, Stan's Donuts & Coffee shops, and a central commissary in the Chicago area, serving consumers directly and wholesale food retailers with artisan bread and donuts.

Ownership category

akta.pro rank

Product category

Restaurant Group / Food Service Hospitality

NAICS

Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Donut Shops (THAFAGAE), Bread & Rolls Manufacturing (AFAKAAAA)

Keywords

• Artisan bakeries
• Italian restaurants
• Donut shops
• Food manufacturing
• Wholesale baked goods

Headquarters

HQ city

Oakbrook Terrace

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Sales: Full-service restaurants and fast-casual restaurant concepts generating revenue from dine-in and takeout customers at multiple locations including Labriola Ristorante, Labriola Chicago, Labriola Italian Specialties, and Stan's Donuts locations.
2. Wholesale Production: Supplying consistent, high quality bread and donuts to all current locations plus wholesale production for prominent partnered food retailers. Stan's Donuts has expanded into 25+ licensed stores across Illinois.
3. Wholesale Donuts & Breads: Stan's Donuts wholesale program offering donuts and breads to retail partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Doughboy Restaurant Group operates a collection of full-service Italian restaurants (Labriola Ristorante, Labriola Chicago, Labriola Italian Specialties) and fast-casual donut and coffee shops (Stan's Donuts & Coffee) across the Chicago metropolitan area. The company also runs commercial manufacturing facilities (Doughboy Commissary) that supply bread and donuts to its own locations and to wholesale partnered food retailers across Illinois.

Product overview

Doughboy Restaurant Group is a hospitality company operating multiple restaurant concepts and food production facilities. The portfolio includes three restaurant brands: Labriola Italian Specialties (Fulton Market), Labriola Chicago (Michigan Avenue), and Labriola Ristorante (Oak Brook), plus the Stan's Donuts & Coffee sub-brand with 18 company-owned locations and 25+ licensed stores. A key differentiator is the Doughboy Commissary manufacturing facilities that supply bread and donuts to all locations and wholesale partners. The group was founded by Rich Labriola and has grown to 600+ employees with a target expansion rate of 2-3 locations per year.

Differentiator

Problem solved

Functional benefit

Brands

• Labriola Bakery Café: Bakery, café and Neapolitan pizzeria located in Oak Brook, IL
• LaBarra Ristorante
• Labriola Chicago
• Stan's Donuts & Coffee
• Labriola Italian Specialties

Products and services

• Labriola Ristorante Italian full-service restaurant located at 3011 Butterfield Rd, Oak Brook, IL, serving Italian cuisine, artisan bread, and Neapolitan pizza to dine-in and takeout customers. Open Sunday-Thursday 11am-9pm, Friday-Saturday 11am-10pm.
• Labriola Chicago Italian restaurant located at 535 N Michigan Ave, Chicago, IL 60611, serving Italian cuisine to dine-in and takeout customers. Open daily 11am-9pm with extended Friday and Saturday hours.
• Labriola Italian Specialties Italian restaurant located at 852 W Fulton Market, Chicago, IL 60607, serving Italian cuisine and Neapolitan pizza to dine-in and takeout customers. Open Sunday-Thursday 4pm-11pm with extended Friday and Saturday hours.
• Stan's Donuts & Coffee Donut and coffee shop concept with 18+ company-owned locations in Chicago and Chicagoland areas, plus 25+ licensed stores across Illinois. Operated as a partnership between Rich Labriola and the original LA-based Stan's Donuts brand, offering artisan donuts, pastries, and coffee.
• Doughboy Commissary (Commercial Manufacturing & Wholesale) Multi commercial manufacturing facilities producing consistent, high-quality artisan bread and donuts for supply to all Doughboy Restaurant Group locations as well as wholesale production for prominent partnered food retailers across Illinois.

Quantifiable outcome

• 18+ Stan's Donuts locations and 25+ licensed stores across Illinois

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Stan's DonutscoreStrategic or Co-development Partner · 1 January 2014Rich Labriola formed a partnership with Stan's Donuts which brought the concept successfully into the Chicago areas in 2014. Rich Labriola has made a commitment to growing Stan's Donuts to be rooted in quality and ample in quantity. Today, Stan's is known as a Chicago favorite. The company operates 18+ Stan's Donuts locations in Chicago and 25+ licensed stores across Illinois.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Stan's Donuts (Original LA): The original LA-based Stan's Donuts brand and joint venture partner. Direct peer because Doughboy operates Stan's Donuts locations under a formal partnership, sharing the same brand, donut menu, and concept DNA.
• Panera Bread: National cafe-bakery chain combining bakery, coffee, and foodservice. Closely comparable to Doughboy's cafe-bakery and Stan's Donuts & Coffee concept mix of baked goods plus beverage/foodservice in a single retail format.
• Eataly: Multi-concept Italian restaurant, bakery, cafe, and retail marketplace. Comparable to Doughboy's Italian restaurant portfolio (Labriola concepts) combined with artisan bread manufacturing and wholesale distribution.
• Au Bon Pain: Cafe-bakery chain operating bakery cafes with seating, coffee, and light foodservice. Closely mirrors Doughboy's cafe-bakery hybrid format combining bakery products with on-premise dining.
• Brioche Dorée: French cafe-bakery chain combining artisan bread, viennoiserie, and foodservice. Comparable to Doughboy's bakery cafe concepts given the European artisan baking heritage and cafe format.

Broad incumbents

• Krispy Kreme: National donut chain with company-owned and franchised retail locations plus wholesale supply. Comparable to Stan's Donuts in product category, multi-channel distribution, and licensing model at much greater scale.
• Dunkin': National donut and coffee chain with deep franchised footprint. Direct competitor in the donut and coffee category that competes with Stan's Donuts for morning daypart traffic and consumer share of stomach.

Emerging players

• Magnolia Bakery: Specialty baked goods retailer with multiple locations and licensing/wholesale expansion. Comparable to Stan's Donuts' specialty dessert positioning and multi-unit retail growth model.
• Levain Bakery: Specialty cookie and baked goods retailer with multiple retail locations and growing national brand recognition. Comparable to Stan's Donuts as a premium specialty baked goods brand expanding via physical retail.

Regional players

• Portillo's: Iconic Chicago-based restaurant chain expanding nationally with multiple concepts. Comparable as a regional Chicago hospitality brand that has scaled multi-concept operations and built significant brand equity in the same Chicago market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/labriola-bakery-cafe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about doughboy