la ley 102.5

What la ley 102.5 does

La Ley 102.5 FM is a privately held Spanish-language radio station operating at the 102.5 FM frequency under FCC call sign XHRR, serving the Rio Grande Valley market in South Texas (Cameron, Hidalgo, and Willacy counties). Founded in 2015, the station is operated by Radio United LLC, a privately held broadcasting company that runs a portfolio of regional stations including Ultra 90.1 and La Lupe 89.1. The station's programming is anchored in Regional Mexican music, corridos, Spanish-language pop, and talk content, with five named on-air personalities filling dayparts from morning drive through late evening: Gloria Light (6am-11am), Ruben Vela (11am-3pm), Coque Sanchez (3pm-7pm), Beatriz Gonzalez (7pm-10pm), and Ramiro Olvera (10pm-midnight).

The station's technology stack is conventional for the radio broadcasting industry: traditional over-the-air FM transmission at 102.5 FM, online live streaming delivered via the third-party Amperwave platform (player.amperwave.net/7067), and a WordPress-based website (clublaley1025.com) for content, DJ profiles, event listings, and listener engagement. No proprietary technology, mobile applications, or APIs are in evidence.

La Ley 102.5 FM operates as an advertising-supported business, selling airtime and promotional slots to local and regional businesses seeking access to the Rio Grande Valley's Hispanic audience. Pricing is quote-based with no public rate card; advertisers contact the station directly by phone (956-992-8895) or via an online inquiry form. Visible advertiser logos include a mix of local entities (Kenny Perez, South Texas, Coque, Ruben, La Mer Ranchera, Pepe y Yuri TV) and one national brand (Toyota). The station also drives audience engagement through community events such as 'Super Dia del Niño 2026' and maintains an active digital presence through its website and referenced social media channels tied to its on-air personalities.

Name

la ley 102.5

Legal name

Radio United LLC

Website

https://clublaley1025.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

La Ley 102.5 FM is a privately held Spanish-language Regional Mexican radio station operating at 102.5 FM in the Rio Grande Valley of Texas, owned by Radio United LLC and supported by advertising from local and regional businesses targeting the Hispanic audience.

Ownership category

akta.pro rank

Product category

Spanish-Language Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Spanish-Language & Multicultural Radio Networks (MPABABAG)

Keywords

• Spanish-language radio
• FM radio broadcast
• Regional Mexican music
• Radio advertising sales
• Online radio streaming

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Revenue: The station generates revenue through selling advertising slots and promotional airtime to local and regional businesses. Advertisers can contact the station directly via phone (956-992-8895) or through an online inquiry form. The station showcases various advertiser logos including Kenny Perez, South Texas, Coque, Ruben, La Mer Ranchera, Toyota, and Pepe y Yuri TV.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

La Ley 102.5 FM operates a Spanish-language FM radio station at 102.5 MHz broadcasting Regional Mexican music, corridos, talk shows, and Spanish pop programming to Hispanic listeners in the Rio Grande Valley of South Texas. The station delivers its content via traditional over-the-air FM transmission and online live streaming through the Amperwave player. It monetizes its audience by selling on-air advertising slots and promotional airtime to local and regional businesses via direct phone contact and an online inquiry form.

Product overview

La Ley 102.5 FM is a Spanish-language radio station serving the Rio Grande Valley in Texas, operated by Radio United LLC. The station offers a unified broadcast product combining live AM/FM radio programming with online streaming capabilities. Its programming portfolio includes multiple daily shows hosted by on-air personalities (Gloria Light, Ruben Vela, Coque Sanchez, Beatriz, and Ramiro Olvera) covering morning, midday, and evening time slots with Regional Mexican, pop, and talk content. The station also provides advertising services for businesses seeking to reach its predominantly Hispanic audience in South Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• La Ley 102.5 FM Radio Broadcast Spanish-language FM radio broadcast at 102.5 MHz delivering Regional Mexican music, corridos, talk shows, and Spanish pop programming to Hispanic listeners in the Rio Grande Valley, Texas. Includes named on-air personality slots across morning, midday, afternoon, evening, and late-night dayparts.
• Live Online Streaming (EN VIVO) Real-time online audio streaming of the La Ley 102.5 FM broadcast delivered through the Amperwave player platform, accessible worldwide via the station's website.
• Advertising Services (Anúnciate) Advertising and promotional airtime packages sold to local and regional businesses seeking to reach the station's Hispanic audience in the Rio Grande Valley. Sold via dedicated phone line (956-992-8895) and an online inquiry form on the station website, with quote-based pricing and monthly billing.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Radio United LLCcoreOthersRadio United LLC is the parent company operating La Ley 102.5 FM. The company is referenced in EEO reports, privacy policies, and general station operations. References to 'Radio Para Mi' and Radio United branding indicate this is the parent broadcasting company.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• La Lupe 89.1 FM: Sister station under Radio United LLC serving the same Rio Grande Valley Hispanic audience with Spanish-language programming; several DJs (Ruben Vela, Ramiro Olvera, Beatriz) appear on both stations, making it the most directly comparable peer.
• Ultra 104.9 / Ultra 90.1: Radio United LLC sister stations in the Rio Grande Valley broadcasting Spanish-language pop and Regional Mexican formats with shared talent (Beatriz Gonzalez, El Zorro); directly comparable business model, geography, and audience.

Broad incumbents

• Univision Radio (Uforia Audio Network): National Spanish-language radio network with stations and digital streams across major US Hispanic markets including South Texas; competes for the same advertisers and listeners but at much greater scale with proprietary digital audio platforms.
• Spanish Broadcasting System (SBS): Operator of multiple Spanish-language radio stations and digital properties targeting Hispanic audiences across the US; competes for regional Mexican-format ad budgets in markets that overlap with Rio Grande Valley listeners.
• Entravision Communications: Diversified Spanish-language media company operating radio stations, TV, and digital assets targeting US Hispanic consumers with a similar advertising-driven model and overlapping market coverage.
• iHeartMedia (Spanish cluster): Largest US radio operator with Spanish-language stations in multiple Hispanic markets, plus iHeartRadio streaming app; offers advertisers cross-platform digital and terrestrial reach that exceeds La Ley's single-market footprint.
• Cumulus Media / Westwood One: Major US terrestrial radio operator with nationwide station footprint and digital audio monetization capabilities; comparable business model and audience monetization approach though typically English-language focused.

Regional players

• Estéreo Fiesta / La Tricolor (regional Mexican stations in Texas): Regional Mexican format stations broadcasting to Texas Hispanic audiences; directly competes for the same listener segment and advertiser category as La Ley 102.5 FM in overlapping South Texas markets.
• KGBT-AM (Univision Radio Rio Grande Valley): Long-established Spanish-language AM station in the Rio Grande Valley carrying Univision Radio programming; competes head-to-head for local Hispanic listeners and ad budgets in the same geographic market.

Others

• Amperwave (streaming platform): Third-party streaming infrastructure provider that powers La Ley's online stream; not a competitor but a direct technology peer for radio broadcasters deploying digital audio distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about la ley 102.5