cherish life
Cherish Life Queensland is a non-profit pro-life advocacy organization founded in 1970 that campaigns on abortion and euthanasia legislation in Queensland, Australia, serving individual supporters through membership programs, donations, educational resources, and grassroots political mobilization.
- Company typePrivate
- Founded1970
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What cherish life does
Cherish Life Queensland is a non-profit pro-life advocacy organization founded in 1970 as Right to Life Queensland, making it Australia's first pro-life organization. The organization advocates for legal protection of human life from conception until natural death, with current focus on opposing the Queensland Termination of Pregnancy Act 2018 and voluntary assisted dying legislation, as well as supporting conscience protections for healthcare workers. Its core offerings include public campaigns, parliamentary lobbying, public rallies, educational content, and statistical resources on Queensland abortion data.
The organization operates a community-led go-to-market model relying on member activism, grassroots mobilization, public gatherings, and political advocacy to influence legislation and public opinion. Revenue is derived from three streams: donations (the primary funding source, with direct bank transfer capabilities), recurring membership fees ($30 single / $50 couple annually providing AGM voting rights and leadership eligibility), and merchandise sales through an online shop offering t-shirts, hoodies, books, pins, and accessories priced from $0.99 to $34.99. The organization also operates pregnancy support referral services connecting women with Priceless House, Pregnancy Counselling Link, Pregnancy Help Australia, and Eva's Place.
Cherish Life is governed by a Management Committee led by CEO Matthew Cliff and supported by staff including Advocacy Engagement Officer Hannah Newton and branch presidents such as Erin Hutchinson (Rockhampton). The organization is non-party affiliated, allowing engagement with politicians across party lines, and has built coalitions with organizations including the Australian Christian Lobby, Family Voice Australia, Pro-Life Health Professionals Australia, and political allies such as Robbie Katter MP. Its geographic footprint is concentrated in Queensland, with membership branches and recent federal-level advocacy expansion signals.
cherish life firmographics
Firmographics- Name
- cherish life
- Legal name
- Cherish Life Queensland
- Website
- https://cherishlife.org.au
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Short description
- Cherish Life Queensland is a non-profit pro-life advocacy organization founded in 1970 that campaigns on abortion and euthanasia legislation in Queensland, Australia, serving individual supporters through membership programs, donations, educational resources, and grassroots political mobilization.
- Ownership category
- akta.pro rank
cherish life industry classification
Industry- Product category
- Pro-Life Advocacy Services
- NAICS
- Human Rights Organizations (813311)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Faith-Based Advocacy & Public Policy Organizations (BPAGAJAK)
- akta.pro secondary industry
- Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)
Keywords
cherish life business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- Donations: The organization relies primarily on donations from supporters to fund operations and advocacy campaigns. The website features a donate button and bank details for direct contributions.
- Membership fees: Annual membership fees of $30 for single members and $50 for couples, with members receiving voting rights at AGM and eligibility for leadership positions.
- Merchandise sales: Online shop selling pro-life merchandise including t-shirts, hoodies, books, flyers, stickers, pins, bags, and hats to supporters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single membership with voting rights at AGM and eligibility for leadership positions |
| Subscription | Annual | Couple membership with voting rights at AGM and eligibility for leadership positions |
| One time/ perpetual license | Pay-as-you-go | T-shirts and apparel merchandise |
| One time/ perpetual license | Pay-as-you-go | Books and educational materials |
| One time/ perpetual license | Pay-as-you-go | Accessories including pins, stickers, and lapel items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
cherish life product offering
Product offeringCore offering
Cherish Life Queensland is a non-profit advocacy organization that campaigns against abortion and euthanasia in Queensland, Australia. It conducts public campaigns, parliamentary lobbying, and educational outreach, and it supplements this advocacy work with a paid membership program, an online merchandise shop, and free pregnancy support referrals.
Product overview
Cherish Life Queensland is a pro-life advocacy organization offering a combination of advocacy services, membership programs, pregnancy support resources, and merchandise. The core offering consists of public campaigns, parliamentary lobbying efforts, and educational content on abortion and euthanasia issues. The organization supplements its advocacy work with a membership program providing voting rights and leadership opportunities, pregnancy support referral services, an online merchandise shop, and educational statistical resources on Queensland abortion data.
Differentiator
Problem solved
Functional benefit
Products and services
- Advocacy and Education Services Pro-life advocacy services including public campaigns, parliamentary lobbying, public gatherings, and educational content about abortion and euthanasia issues in Queensland and Australia, offered free of charge to supporters and the general public.
- Membership Program Annual voting membership program priced at $30 for single members and $50 for couples, granting voting rights at AGM and eligibility for leadership positions, aimed at supporters who want formal governance participation.
- Merchandise Shop Online store selling pro-life branded merchandise including t-shirts, hoodies, hats, tote bags, books, flyers, stickers, and pins, with prices ranging from $0.99 for flyers to $34.99 for hoodies.
Quantifiable outcome
- 3,000+ people attended the Public Gathering for Queensland Babies rally (February 2026)
- +1 more outcomes
Companies that use cherish life
Customer profileSegments2 records
Ideal customer profiles3 records
cherish life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
cherish life partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Australian Christian Lobby (Queensland)coreCo-organized the Public Gathering for Queensland Babies rally. Collaboration on political advocacy and legislative campaigns regarding abortion and euthanasia in Queensland.
- Family Voice Australia (Queensland)corePartnered in organizing the Public Gathering for Queensland Babies. Joint advocacy on family and pro-life policy issues in Queensland.
- Pro-Life Health Professionals AustraliacoreCo-organized the Public Gathering for Queensland Babies rally. Provides medical expertise and professional perspective on abortion-related healthcare issues.
- Church and State MinistriesminorPartner organization in the Public Gathering for Queensland Babies coalition, bringing religious perspective to pro-life advocacy.
- Australian Family AssociationminorCoalition partner in organizing the Public Gathering for Queensland Babies rally, representing family-values perspective.
- Answers in Genesis (Australia)minorPartner organization in the Public Gathering for Queensland Babies rally, bringing Christian creationist perspective to pro-life advocacy.
- Dr. Joanna HowecoreLed the Public Gathering for Queensland Babies initiative and released the Baby Samuel image that captured worldwide attention. Key figure in coordinating the rally.
- Robbie Katter MPcoreLeader of Katter Australian Party who introduced disallowance motions in Parliament to reverse gag orders on abortion discussion and halt regulations allowing midwives to prescribe abortion pills. Key political ally for the organization.
- Katter Australian PartycorePolitical party with genuine momentum on stopping abortion practices in Australia. Candidate Mark Molachino responded to Cherish Life's questionnaire on pro-life positions.
- Family FirstminorPolitical party organization. Candidate Amanda Nickson responded to Cherish Life's questionnaire on pro-life positions during the Hinchinbrook by-election.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
cherish life competitors and assessment
Company assessmentDirect peers
- Australian Christian Lobby: Faith-based advocacy organization that has co-organized rallies with Cherish Life and shares political lobbying on life-and-family issues in Queensland; similar community-led GTM and parliamentary engagement model.
- Pro-Life Health Professionals Australia: Professional-credentialed pro-life advocacy organization that co-organized the 2026 rally; adds medical expertise to the same advocacy agenda Cherish Life pursues.
- Right to Life Australia: National federation of Australian pro-life organizations; directly comparable advocacy mission on abortion and euthanasia, with overlapping grassroots mobilization and political lobbying activities.
- Pregnancy Help Australia: Pregnancy-support service organization to which Cherish Life refers clients; directly comparable in offering practical support to women facing unplanned pregnancies alongside advocacy.
- Australian Family Association: Coalition partner of Cherish Life advocating for family and life issues; comparable grassroots advocacy, donor-funded structure, and Queensland political engagement.
- Family Voice Australia: Family-values advocacy organization partnering with Cherish Life on the 2026 Public Gathering; comparable membership/donation revenue model and policy advocacy on life issues.
Broad incumbents
- National Right to Life Committee (US): Largest US pro-life advocacy organization; a much larger incumbent operating with similar legislative and grassroots-advocacy model, useful as a scale and organizational benchmark.
Regional players
- Right to Life New Zealand: New Zealand pro-life advocacy organization with a comparable mission, volunteer-driven structure, and parliamentary lobbying focus, but operating in a different national jurisdiction.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
cherish life social profiles
Digital presencecherish life financial estimates
Financial estimateRevenue estimate
Valuation estimate
cherish life leadership team
Management profileNumber of profiles
Profiles3 records
cherish life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cherish life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cherish life
What does cherish life do?
Cherish Life Queensland is a non-profit advocacy organization that campaigns against abortion and euthanasia in Queensland, Australia. It conducts public campaigns, parliamentary lobbying, and educational outreach, and it supplements this advocacy work with a paid membership program, an online merchandise shop, and free pregnancy support referrals.
Is cherish life a public or private company?
cherish life is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was cherish life founded?
cherish life was founded in 1970.
How does cherish life make money?
Three revenue lines are on record. Donations are the primary driver. The others are membership fees and merchandise sales.
Who are cherish life's main competitors?
Direct peers on record are Australian Christian Lobby, Pro-Life Health Professionals Australia, Right to Life Australia, Pregnancy Help Australia, Australian Family Association and Family Voice Australia. National Right to Life Committee (US) is listed as a broad incumbent. Right to Life New Zealand is listed as a regional player.
Does cherish life have an API?
No public API is recorded for cherish life.
What industry is cherish life in?
cherish life's product category is Pro-Life Advocacy Services. Its primary akta.pro industry code is BPAGAJAK, Faith-Based Advocacy & Public Policy Organizations, with a secondary code of HLAJAKAG, Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs. Its NAICS code is 813311 and its SIC code is 8300.