country 93

Name

country 93

Legal name

Bayshore Broadcasting Corporation

Website

https://country93.ca

Company type

Private

Founded year

1940

Operating status

Operating

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPAIAEAA

Commercial Terrestrial Radio Broadcasting (AM/FM)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPABACAD

Independent Local Radio Stations

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

SECONDARYMPABACAC

Local Radio Station Groups (Owned & Operated/Station Chains)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

SECONDARYMPAIAEAE

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

Keywords

• Local radio broadcasting
• Country music programming
• Radio advertising sales
• Community radio station
• Online radio streaming

Headquarters

HQ city

Owen Sound

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Radio Advertising: Traditional radio advertising sales to local and regional businesses. Bayshore Broadcasting Marketing Consultants work with advertisers to customize marketing campaigns. Options include 12 x 10-second announcements, 12 x 30-second commercial messages, event sponsorships, weekly advertising sponsorships, and full station event sponsorships. Non-profit group campaigns available at discounted rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Country 93 operates a country music FM radio station serving Owen Sound and the Grey/Bruce region of Ontario with on-air programming including music, local news, weather, contests, and community content. The station also distributes this content via online streaming and sells customized radio advertising campaigns to local and regional businesses through Bayshore Broadcasting's marketing consultants. The offering combines free listener content with sponsored commercial messaging and event sponsorships as the primary revenue driver.

Product overview

Country 93 is a local country music radio station serving the Grey/Bruce region of Ontario, operated by Bayshore Broadcasting Corporation since 1940. The station offers a radio broadcast platform as its core product, complemented by weather services (including marine weather and school bus reports), music discovery features (Fresh Picks for emerging artists), on-air programming (Casey Clarke Show, Sunday Morning Rewind, Top 30 Countdown, Workday Kickoff), and community engagement features (Super Dog contest, Local Hero recognition, Community Cruiser, Events Calendar). The station also provides advertising services for local and regional businesses through custom marketing solutions. The digital presence includes a website with listen-live capabilities, social media integration, and user account functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Country 93 Radio Broadcast Local country music FM radio station broadcasting in the Grey/Bruce region of Ontario, serving Owen Sound and surrounding areas with music, news, weather, contests, and community content, available over-the-air and via online streaming.
• Radio Advertising Services

Quantifiable outcome

• Top Two Radio stations in Grey/Bruce for Adults 18-49 and Adults 25-54
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Bayshore Broadcasting CorporationcoreOthersBayshore Broadcasting Corporation is the parent company of Country 93. The broadcasting company has operated since 1940 and owns multiple radio stations across Ontario including 560 CFOS, Mix 106.5, Country 93, 97.9 the Bruce, and stations in Orillia, Muskoka, Wasaga Beach/Collingwood, Port Elgin, Goderich, and Orangeville/Shelburne/Alliston.

Scale indicators3 records

Broad incumbents

• Bell Media: Operates a large portfolio of Canadian radio stations across multiple markets and formats, including AM and FM outlets. Directly comparable as a multi-station radio group with national advertising reach and competing for the same Canadian radio ad dollars as Bayshore/Country 93.
• Rogers Media: Owns and operates multiple Canadian radio stations across major and secondary markets. Comparable as a diversified broadcaster with cross-platform monetization (radio, TV, digital) that competes for advertisers in overlapping Canadian markets.
• Corus Entertainment: Operates radio stations across Canada alongside its TV and content businesses. Comparable as a Canadian broadcaster monetizing via advertising sales, with similar advertiser relationships and audience measurement methodology (BBM/RADIO).
• Stingray Group: Canadian media and music technology company with radio and in-store audio assets. Comparable as an audio-focused Canadian media operator competing for advertiser attention and music distribution rights, though its model is more digital/retail-media oriented.
• CBC Radio One: National public broadcaster operating one of Canada's largest radio networks, including local morning shows in many Ontario markets including Grey/Bruce. Comparable as a competing radio outlet for the same listener hours and community-news content in Country 93's region.

Direct peers

• Pattison Media: Operates a large network of radio stations across Western and Central Canada, and its platform appears to power Country 93's website. Closely comparable as a multi-station Canadian radio operator focused on community/local content and SMB advertiser relationships.
• Vista Radio: Operates a portfolio of small- and mid-market Canadian radio stations with a community-local focus. Closely comparable as a smaller Canadian radio group operating stations outside major metros, serving advertisers in similar secondary markets.
• Evanov Radio Group: Independent Canadian broadcaster operating AM and FM radio stations, including ethnic, country, and community formats. Comparable as a smaller multi-station Canadian radio operator with similar format diversity and SMB-driven ad sales model.

Regional players

• Cogeco Media: Operates radio stations primarily in Quebec and Ontario markets. Comparable as a regional Canadian radio broadcaster monetizing via local ad sales, though concentrated in different provinces than Country 93.

Others

• SoCast Interactive: Powers Country 93's website, streaming player, contests, and social publishing tools. Comparable as the underlying technology enabler for the station's digital presence and an adjacent supplier in the Canadian radio digital ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Country93
• Facebookfacebook.com/country937

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about country 93