comfort chair company

What comfort chair company does

Comfort Chair Company is a US-based, privately held manufacturer founded in 2012 that designs, makes, and sells powered lift chairs, recliners, and related replacement parts. Operations are anchored by a factory in Jefferson, Wisconsin, where chairs are handcrafted and made to order by a trained furniture manufacturing workforce, with an office in St. Louis Park, Minnesota handling sales and administration.

The core product line consists of three categories of lift chairs: 3 Position chairs (Comfort 350, 625, and 650), Wall Saver / Zero Wall chairs (Comfort 775), and Infinite Position Sleeper chairs (Comfort 775). All models share a common technology platform built around reinforced steel lift and recliner mechanisms, hardwood frames, high resiliency foam, and whisper-quiet lift motors; steel mechanisms carry a lifetime warranty. Configurable sizing (Petite through Extra Wide, rated up to 500 lbs) and upholstery selection (fabrics, vinyls, leather, cryptons) are central to the made-to-order value proposition. A standalone replacement parts catalog covers hand controls, Okin and Limoss brand motors, motor cables, and transformers.

Revenue is generated primarily through one-time direct-to-consumer purchases priced from approximately $1,022 to $2,199 per chair, supplemented by a wholesale dealer network and a small aftermarket parts business. The company reaches US customers through phone (888-990-9394), email, its own e-commerce website, light social media presence (Facebook, Twitter, Pinterest), and recruited dealers; it also refers healthcare-setting inquiries to Optima Products Specialty Healthcare Seating. No funding, acquisitions, management disclosures, or revenue figures are publicly available, and the company appears to operate at small scale with no stated expansion beyond the US market.

Name

comfort chair company

Legal name

Comfort Chair Company

Website

https://comfortchaircompany.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Comfort Chair Company, founded in 2012, is a US-based manufacturer that handcrafts and sells made-to-order powered lift chairs, recliners, and replacement parts to US consumers with mobility limitations through direct sales, e-commerce, and a dealer network.

Ownership category

akta.pro rank

Product category

Residential mobility furniture

NAICS

Reupholstery and Furniture Repair (81142)

SIC

Household Furniture (2510)

akta.pro primary industry

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)

akta.pro secondary industry

Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF)

Keywords

• Power lift chairs
• Mobility recliners
• American made furniture
• Lift chair replacement parts
• Made to order seating

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Lift Chair and Recliner Sales: Sale of handcrafted American made lift chairs and recliners. Products are made to order and hand crafted for individual customers. Includes 3 Position, Wall Saver, and Sleeper lift chairs in various sizes and upholstery options.
2. Replacement Parts Sales: Sale of lift chair replacement parts including hand controls, motors (Okin and Limoss Zero Wall), motor cables, and transformers
3. Dealer/Wholesale Distribution: Wholesale distribution through a dealer network. Company actively recruits dealers who appreciate supremely crafted lift chairs and recliners through a dealer application process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Comfort Chair Company designs, manufactures, and sells handcrafted American-made powered lift chairs and recliners, including 3 Position (Comfort 350, 625, 650), Wall Saver (Comfort 775), and Sleeper (Comfort 775) models. Products are made to order in Jefferson, Wisconsin, featuring reinforced steel mechanisms, hardwood frames, and high resiliency foam. The company also sells replacement parts including hand controls, Okin and Limoss motors, motor cables, and transformers, and distributes through a dealer network in addition to direct consumer sales.

Product overview

Comfort Chair Company offers handcrafted American-made lift chairs and recliners designed for comfort, safety, and durability. The product portfolio includes three main lift chair categories: 3 Position Lift Chairs (Comfort 350, 625, 650), Wall Saver/Zero Wall Lift Chairs (Comfort 775), and Sleeper Lift Chairs (Comfort 775). All lift chairs feature reinforced steel lift mechanisms, hardwood frames, high resiliency foam, and lifetime warranty on steel mechanisms. The company also offers a comprehensive line of replacement parts including hand controls, motors (Okin and Limoss brands), motor cables, and transformers. Products are made to order and handcrafted in Jefferson, Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Comfort 350 Lift Chair

Quantifiable outcome

• Lift chairs can be placed just 4 inches from a wall (Wall Saver models)
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Optima Products Specialty Healthcare SeatingminorOthersReference to Optima Lift Chair from Optima Products for healthcare settings. This appears to be a related company offering products for healthcare/severe mobility needs that complements Comfort Chair Company's residential products. Not a formal partnership but a referral recommendation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pride Mobility / VivaLift: One of the largest US manufacturers of power lift chairs and mobility products, including the VivaLift line of luxury power recliners. Directly comparable product category, target customer (mobility-impaired adults), and dealer distribution model.
• Golden Technologies: US-based manufacturer specializing in lift chairs, power recliners, and mobility scooters sold through HME dealers. Highly comparable as a focused lift chair maker serving overlapping mobility segments via a wholesale dealer network.
• Med-Lift: Specialty manufacturer of medical-grade lift chairs and recliners sold through HME dealers and healthcare channels. Highly comparable in product positioning (mobility / positioning) and B2B dealer GTM.

Broad incumbents

• La-Z-Boy: Iconic US recliner and upholstery manufacturer with a substantial power lift chair line. Overlaps directly on the lift chair category but competes from a much larger retail footprint and broader furniture catalog.
• Ashley Furniture: One of the largest US furniture manufacturers and retailers, offering lift chair and power recliner SKUs. Competes from mass-market scale, broad product range, and significant national retail presence rather than a specialized mobility focus.
• Catnapper: Mass-market recliner and motion furniture manufacturer with power lift offerings. Competes on adjacent recliner/lift seating category from a broader upholstery catalog and national big-box distribution.
• Flexsteel Industries: Established US furniture manufacturer with a recliner and lift chair product line. Competes from broader furniture category scale and contract/retail dealer relationships.
• Best Home Furnishings: US-based recliner and motion furniture manufacturer offering lift chair SKUs. Overlaps on the lift/recliner category but operates across a much broader furniture catalog.

Emerging players

• Optima Products (Specialty Healthcare Seating): Referenced on Comfort Chair Company's website as a specialty healthcare seating provider. Closely adjacent peer focused on lift chairs for clinical and severe-mobility settings rather than residential consumer.

Others

• Upholstery reupholstery / chair repair shops (industry segment): Local and regional furniture reupholstery and chair-repair service providers serve as adjacent substitutes for parts and refurbishment demand from existing lift chair owners — relevant for the company's replacement parts business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/comfort-chair-company-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about comfort chair company