comfort chair company
Comfort Chair Company, founded in 2012, is a US-based manufacturer that handcrafts and sells made-to-order powered lift chairs, recliners, and replacement parts to US consumers with mobility limitations through direct sales, e-commerce, and a dealer network.
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What comfort chair company does
Comfort Chair Company is a US-based, privately held manufacturer founded in 2012 that designs, makes, and sells powered lift chairs, recliners, and related replacement parts. Operations are anchored by a factory in Jefferson, Wisconsin, where chairs are handcrafted and made to order by a trained furniture manufacturing workforce, with an office in St. Louis Park, Minnesota handling sales and administration.
The core product line consists of three categories of lift chairs: 3 Position chairs (Comfort 350, 625, and 650), Wall Saver / Zero Wall chairs (Comfort 775), and Infinite Position Sleeper chairs (Comfort 775). All models share a common technology platform built around reinforced steel lift and recliner mechanisms, hardwood frames, high resiliency foam, and whisper-quiet lift motors; steel mechanisms carry a lifetime warranty. Configurable sizing (Petite through Extra Wide, rated up to 500 lbs) and upholstery selection (fabrics, vinyls, leather, cryptons) are central to the made-to-order value proposition. A standalone replacement parts catalog covers hand controls, Okin and Limoss brand motors, motor cables, and transformers.
Revenue is generated primarily through one-time direct-to-consumer purchases priced from approximately $1,022 to $2,199 per chair, supplemented by a wholesale dealer network and a small aftermarket parts business. The company reaches US customers through phone (888-990-9394), email, its own e-commerce website, light social media presence (Facebook, Twitter, Pinterest), and recruited dealers; it also refers healthcare-setting inquiries to Optima Products Specialty Healthcare Seating. No funding, acquisitions, management disclosures, or revenue figures are publicly available, and the company appears to operate at small scale with no stated expansion beyond the US market.
comfort chair company firmographics
Firmographics- Name
- comfort chair company
- Legal name
- Comfort Chair Company
- Website
- https://comfortchaircompany.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Comfort Chair Company, founded in 2012, is a US-based manufacturer that handcrafts and sells made-to-order powered lift chairs, recliners, and replacement parts to US consumers with mobility limitations through direct sales, e-commerce, and a dealer network.
- Ownership category
- akta.pro rank
comfort chair company industry classification
Industry- Product category
- Residential mobility furniture
- NAICS
- Reupholstery and Furniture Repair (81142)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)
- akta.pro secondary industry
- Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF)
Keywords
comfort chair company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Lift Chair and Recliner Sales: Sale of handcrafted American made lift chairs and recliners. Products are made to order and hand crafted for individual customers. Includes 3 Position, Wall Saver, and Sleeper lift chairs in various sizes and upholstery options.
- Replacement Parts Sales: Sale of lift chair replacement parts including hand controls, motors (Okin and Limoss Zero Wall), motor cables, and transformers
- Dealer/Wholesale Distribution: Wholesale distribution through a dealer network. Company actively recruits dealers who appreciate supremely crafted lift chairs and recliners through a dealer application process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Comfort 350 3 Position Lift Chair - Base model with biscuit pillow back |
| One time/ perpetual license | Pay-as-you-go | Comfort 650 3 Position Lift Chair - Premium model with tufted back |
| One time/ perpetual license | Pay-as-you-go | Comfort 775 Wall Saver Lift Chair - Zero wall design |
| One time/ perpetual license | Pay-as-you-go | Comfort 775 Sleeper Lift Chair - Infinite position with dual motors |
| Unit Pricing | Pay-as-you-go | Lift Chair Motors - Replacement motors |
| Unit Pricing | Pay-as-you-go | Lift Chair Replacement Parts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
comfort chair company product offering
Product offeringCore offering
Comfort Chair Company designs, manufactures, and sells handcrafted American-made powered lift chairs and recliners, including 3 Position (Comfort 350, 625, 650), Wall Saver (Comfort 775), and Sleeper (Comfort 775) models. Products are made to order in Jefferson, Wisconsin, featuring reinforced steel mechanisms, hardwood frames, and high resiliency foam. The company also sells replacement parts including hand controls, Okin and Limoss motors, motor cables, and transformers, and distributes through a dealer network in addition to direct consumer sales.
Product overview
Comfort Chair Company offers handcrafted American-made lift chairs and recliners designed for comfort, safety, and durability. The product portfolio includes three main lift chair categories: 3 Position Lift Chairs (Comfort 350, 625, 650), Wall Saver/Zero Wall Lift Chairs (Comfort 775), and Sleeper Lift Chairs (Comfort 775). All lift chairs feature reinforced steel lift mechanisms, hardwood frames, high resiliency foam, and lifetime warranty on steel mechanisms. The company also offers a comprehensive line of replacement parts including hand controls, motors (Okin and Limoss brands), motor cables, and transformers. Products are made to order and handcrafted in Jefferson, Wisconsin.
Differentiator
Problem solved
Functional benefit
Products and services
- Comfort 350 Lift Chair
Quantifiable outcome
- Lift chairs can be placed just 4 inches from a wall (Wall Saver models)
- +1 more outcomes
Companies that use comfort chair company
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
comfort chair company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
comfort chair company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Optima Products Specialty Healthcare SeatingminorReference to Optima Lift Chair from Optima Products for healthcare settings. This appears to be a related company offering products for healthcare/severe mobility needs that complements Comfort Chair Company's residential products. Not a formal partnership but a referral recommendation.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
comfort chair company competitors and assessment
Company assessmentDirect peers
- Pride Mobility / VivaLift: One of the largest US manufacturers of power lift chairs and mobility products, including the VivaLift line of luxury power recliners. Directly comparable product category, target customer (mobility-impaired adults), and dealer distribution model.
- Golden Technologies: US-based manufacturer specializing in lift chairs, power recliners, and mobility scooters sold through HME dealers. Highly comparable as a focused lift chair maker serving overlapping mobility segments via a wholesale dealer network.
- Med-Lift: Specialty manufacturer of medical-grade lift chairs and recliners sold through HME dealers and healthcare channels. Highly comparable in product positioning (mobility / positioning) and B2B dealer GTM.
Broad incumbents
- La-Z-Boy: Iconic US recliner and upholstery manufacturer with a substantial power lift chair line. Overlaps directly on the lift chair category but competes from a much larger retail footprint and broader furniture catalog.
- Ashley Furniture: One of the largest US furniture manufacturers and retailers, offering lift chair and power recliner SKUs. Competes from mass-market scale, broad product range, and significant national retail presence rather than a specialized mobility focus.
- Catnapper: Mass-market recliner and motion furniture manufacturer with power lift offerings. Competes on adjacent recliner/lift seating category from a broader upholstery catalog and national big-box distribution.
- Flexsteel Industries: Established US furniture manufacturer with a recliner and lift chair product line. Competes from broader furniture category scale and contract/retail dealer relationships.
- Best Home Furnishings: US-based recliner and motion furniture manufacturer offering lift chair SKUs. Overlaps on the lift/recliner category but operates across a much broader furniture catalog.
Emerging players
- Optima Products (Specialty Healthcare Seating): Referenced on Comfort Chair Company's website as a specialty healthcare seating provider. Closely adjacent peer focused on lift chairs for clinical and severe-mobility settings rather than residential consumer.
Others
- Upholstery reupholstery / chair repair shops (industry segment): Local and regional furniture reupholstery and chair-repair service providers serve as adjacent substitutes for parts and refurbishment demand from existing lift chair owners — relevant for the company's replacement parts business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
comfort chair company social profiles
Digital presencecomfort chair company financial estimates
Financial estimateRevenue estimate
Valuation estimate
comfort chair company leadership team
Management profileNumber of profiles
comfort chair company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
comfort chair company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about comfort chair company
What does comfort chair company do?
Comfort Chair Company designs, manufactures, and sells handcrafted American-made powered lift chairs and recliners, including 3 Position (Comfort 350, 625, 650), Wall Saver (Comfort 775), and Sleeper (Comfort 775) models. Products are made to order in Jefferson, Wisconsin, featuring reinforced steel mechanisms, hardwood frames, and high resiliency foam. The company also sells replacement parts including hand controls, Okin and Limoss motors, motor cables, and transformers, and distributes through a dealer network in addition to direct consumer sales.
Is comfort chair company a public or private company?
comfort chair company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was comfort chair company founded?
comfort chair company was founded in 2012.
How does comfort chair company make money?
Three revenue lines are on record. Lift Chair and Recliner Sales are the primary driver. The others are replacement Parts Sales and dealer/Wholesale Distribution.
Who are comfort chair company's main competitors?
Direct peers on record are Pride Mobility / VivaLift, Golden Technologies and Med-Lift. Broad incumbents are La-Z-Boy, Ashley Furniture, Catnapper, Flexsteel Industries and Best Home Furnishings. Optima Products (Specialty Healthcare Seating) is listed as an emerging player. Upholstery reupholstery / chair repair shops (industry segment) is listed as an others.
Does comfort chair company have an API?
No public API is recorded for comfort chair company.
What industry is comfort chair company in?
comfort chair company's product category is Residential mobility furniture. Its primary akta.pro industry code is HLAHAMAB, Seating & Positioning Systems (Cushions, Backs, Pressure Relief), with a secondary code of HSABAKAF, Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings). Its NAICS code is 81142 and its SIC code is 2510.