children's visions

Name

children's visions

Legal name

Children's Visions

Website

https://childrens-visions.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Swim Instruction Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)

Keywords

• Swim instruction services
• Children's swim lessons
• Learn to swim
• Water safety training
• Private swim school

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Swim Lessons: One-week swim lesson sessions offered May through August, Monday-Friday. Fees collected per session with no refunds unless the spot can be filled. This is a seasonal program generating revenue during the summer months only.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Children's Visions operates the Water Win Swim program, a summer (May–August) swim instruction service delivered in a private, 90°F heated pool in Spanish Fork, Utah. Classes are organized as one-week, Monday–Friday sessions in small groups of 4–5 students per instructor in beginning levels, with curriculum spanning Mom & Me, Beginning 1–3, Intermediate 1–5, Stroke & Dive Technique, Life Saving, Teens, and Adults 1 & 2 — accommodating infants through adults.

Product overview

Children's Visions operates the Water Win Swim program as a single, unified summer swim lesson offering. The program centers on a private heated pool (90°F) in Spanish Fork, Utah, with instruction delivered May through August via one-week sessions, Monday–Friday. Class levels range from parent-child (Mom & Me) through Beginning 1-3, Intermediate 1-5, Stroke & Dive Technique, Life Saving, Teens, and Adults 1 & 2, accommodating all ages from infants to adults. Instruction is provided by WSI-certified Debbie Wilkinson with over 45 years of experience, maintaining a 4-5 student-to-instructor ratio in beginning levels. An optional add-on feature includes underwater swim photo mementos on the last day of class.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Win Swim Program Seasonal summer (May–August) swim instruction program for all ages and skill levels, delivered in a private 90°F pool in Spanish Fork, Utah. One-week Monday–Friday sessions with a 4–5 student-to-instructor ratio in beginning levels and WSI-certified instruction.
• Mom & Me Class Parent-child swim class for infants and toddlers accompanied by a parent to get comfortable in the water.
• Beginning Swim Classes (Levels 1–3) Foundational swim instruction covering Beginning 1, Beginning 1–2, Beginning 2, Beginning 2–3, and Beginning 3 — introducing water safety, floating, kicking, and basic strokes in small classes.
• Intermediate Swim Classes (Levels 1–5) Progressive intermediate swim instruction (Levels 1–5) focused on stroke development, endurance building, and water confidence.
• Stroke & Dive Technique Class Advanced stroke refinement and diving skills instruction for experienced swimmers.
• Life Saving Class Life saving skills instruction for boys and girls as an advanced offering.
• Teens Swim Class Swim instruction tailored specifically for teenagers.
• Adults Swim Classes (Levels 1 & 2) Learn-to-swim and skill improvement classes for adults of all levels.

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Goldfish Swim School: National franchise offering year-round swim lessons for children ages 4 months to 12 years with small class sizes in warm-water pools; directly comparable in curriculum structure, target customer (parents of young children), and warm-water private-pool value proposition.
• SafeSplash Swim School: Franchised swim school serving infants through adults with structured curriculum levels and small instructor-to-student ratios; comparable to Children's Visions on target market, lesson format, and tiered progression model.
• Big Blue Swim School: Multi-location swim school franchise focused on year-round lessons for kids with small classes in warm-water pools; mirrors Children's Visions' premium warm-water, small-ratio positioning at broader scale.
• British Swim School: Franchised provider of water safety and survival-based swim lessons for all ages, typically delivered through partner pools; similar curriculum breadth from infants to adults and emphasis on water safety.
• Emler Swim School: Regional multi-location swim school offering year-round instruction from infants to adults with small class sizes; comparable curriculum depth and target demographic to Children's Visions.
• Aqua-Tots Swim Schools: International franchise of year-round swim schools for children 4 months and up; closely matches Children's Visions on target audience, lesson tiers, and warm-water small-class format.

Emerging players

• SwimLabs: Tech-enabled swim instruction provider using video analysis in indoor heated pools; overlaps with Children's Visions on premium instruction and warm-water pools but adds a technology/differentiation layer targeting competitive swimmers.
• Splash Swim School: Independent and franchised swim schools operating warm-water, small-ratio group lessons for children; comparable niche positioning to Children's Visions at similar scale.

Broad incumbents

• USA Swimming Foundation / Local USA Swimming Clubs: National governing body and affiliated local clubs offering learn-to-swim and competitive swim programming; comparable on Learn-to-Swim curriculum but operates as a broad, nonprofit/club-based ecosystem rather than a private premium school.
• YMCA (Spanish Fork / Utah County): Local Y branches offer group and private swim lessons for all ages at subsidized community pricing; competes directly for the same Spanish Fork/Utah County families but at lower price points and typically larger class sizes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about children's visions