casmu iampp

What casmu iampp does

CASMU IAMPP is a Uruguayan cooperative medical assistance institution (Institución de Asistencia Médica del Personal de) operating as a prepaid healthcare provider headquartered in Montevideo. The company delivers comprehensive healthcare coverage through a subscription model in which individual and family members pay recurring monthly contributions in exchange for access to a network of physical medical centers, emergency services, specialists, hospitalization, diagnostic studies, pharmacy benefits, and ancillary services such as dental, mental health, vaccination, maternal care, and women's health. The operational footprint spans Montevideo (including the flagship Policlínico Central 8 de Octubre and seven additional centers), Ciudad de la Costa (Centro Médico Solymar), and Uruguay's interior region, supported by the proprietary 25-year-old 1727 Emergencia Móvil emergency response service and the CIAMC specialized women's health center. Wholly owned subsidiaries include Medis Group (general medical services, clinical analysis, driving license examinations, vaccinations) and 1727 Emergencia Móvil.

CASMU's technology layer is a digital health ecosystem comprising a mobile application (APP de CASMU, launched 2017), a member self-service portal (autogestionsocio.casmu.com), a VideoConsulta telehealth platform (launched June 2025), and a WhatsApp-based service channel with nine options covering appointment booking, medication home delivery requests, and video consultation access. Members can schedule appointments, access clinical history, request home medication delivery, and conduct remote physician consultations through these channels. The company markets through institutional social media (Facebook, Twitter, YouTube), its website, a quarterly CasmuCerca institutional magazine, and a multi-line call center (144, 1444, 1445, 1447) for affiliations, commercial management, and member support. The go-to-market motion is direct-to-consumer with a dedicated affiliation website (afiliateacasmu.com.uy) and physical walk-in desks across medical centers. Revenue is generated primarily through recurring monthly membership subscriptions, with quote-based individual and family plan pricing supplemented by ticket copayments for certain services; Universal Assistance is offered as a travel-coverage add-on for international trips.

Name

casmu iampp

Legal name

CASMU IAMPP

Website

https://casmu.com

Company type

Private

Operating status

Operating

Short description

CASMU IAMPP is a Uruguayan cooperative prepaid healthcare institution serving individual and family members through a network of medical centers in Montevideo, Ciudad de la Costa, and Uruguay's interior, supplemented by 24/7 emergency mobile services, a telehealth platform, and a digital member self-service ecosystem.

Ownership category

akta.pro rank

Product category

Prepaid Healthcare / Medical Assistance

NAICS

Services for the Elderly and Persons with Disabilities (62412), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industry

Emergency Response, Assistance & Medical Evacuation Services (THACAEAC)

Keywords

• Prepaid healthcare plans
• Medical assistance services
• Emergency mobile services
• Telehealth consultations
• Health center network

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Prepaid Medical Plan Memberships: CASMU IAMPP operates as an IAMPP (Instituto de Asistencia Médica del Personal — analogous to a medical mutual aid society), generating revenue through recurring monthly membership contributions paid by affiliated individuals and families. Members receive comprehensive healthcare coverage including primary care, specialist consultations, emergency services, hospitalization, diagnostic studies, and pharmacy benefits as part of their plan.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

CASMU IAMPP is a Uruguayan cooperative medical assistance institution (Institución de Asistencia Médica del Personal Privada) that provides prepaid comprehensive healthcare coverage to individual and family members through recurring monthly subscriptions. Members receive primary and specialist consultations, 24/7 mobile emergency response, hospitalization, diagnostic studies, pharmacy benefits, dental and mental health services, women's health, and telehealth via a network of medical centers across Montevideo, Ciudad de la Costa, and Uruguay's interior, complemented by digital member self-service channels.

Differentiator

Problem solved

Functional benefit

Brands

• Medis Group: Medical services including driving license examinations, operating Monday to Friday 8-20h and Saturdays 8-13h
• 1727 Emergencia Móvil
• Centro Integral de Atención a la Mujer de CASMU (CIAMC)
• Policlínico central 8 de Octubre

Products and services

• CASMU IAMPP Membership Plans Recurring monthly subscription plans providing members with comprehensive prepaid healthcare coverage including primary care, specialist consultations, emergency services, hospitalization, diagnostic studies, pharmacy benefits, dental and mental health services. Targeted at individuals, families, and travel groups in Uruguay.
• 1727 Emergencia Móvil 24/7 mobile medical emergency response service delivering rapid-response emergency care. A flagship service within CASMU's ecosystem serving members and broader Montevideo area.
• VideoConsulta (Telehealth) Telehealth service enabling remote medical consultations with CASMU physicians via video, allowing members to access care without visiting a physical center.
• Centro Integral de Atención a la Mujer de CASMU (CIAMC) Specialized women's health center offering reproductive health, assisted reproduction (URAC), gynecological immediate care (PAI), maternal education (EMI), childbirth preparation courses, and climacterium care. Located in Montevideo, operating Monday to Friday 8:00–20:00.
• APP de CASMU Mobile application for iOS and Android enabling members to schedule consultations, access clinical history, use VideoConsulta, request home medication delivery, and obtain queue numbers.
• Medicamentos a Domicilio (Home Medication Delivery) Home medication delivery service enabling members to request prescriptions delivered to their homes, accessible via dedicated phone line and WhatsApp.
• Sistema Previsional CASMU Previsional/retirement healthcare system within CASMU for eligible members, providing dedicated administrative and medical services at the Sistema Previsional location in Montevideo.
• Venta de Servicios (Special Services Unit) Special services unit operating for more than 10 years, providing specialized services to users beyond the standard membership plan.
• Universal Assistance (Travel Health Coverage) Travel health coverage option within CASMU's affiliation plans, providing emergency medical assistance for members traveling outside Uruguay through partnership with Universal Assistance.
• Medis Group Medical Services Medical services brand under the CASMU ecosystem offering general medicine, clinical analysis, driver's license examinations, and vaccinations. Operating Monday to Friday 8:00–20:00 and Saturdays 8:00–13:00.
• Plan Invierno CASMU (Winter Plan) Extended seasonal winter healthcare plan providing additional service capacity at multiple medical centers (Agraciada, Colón, Piedras Blancas, Portones) during the winter season.
• Habitaciones Privadas (Private Rooms) Private hospital room accommodation offering members a dedicated space designed for a quick and comfortable recovery during hospitalization.
• Vaccination Centers / Vacunación Meningococo Vaccination centers providing immunization services including the meningococcal vaccination campaign at dedicated vaccination locations.
• Policlínico Central 8 de Octubre – Dr. Federico Salveraglio Flagship central polyclinic located at Avenida 8 de Octubre 3310 in Montevideo, described as a model health center in South America with advanced technology.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Medis GroupminorGTM or Marketing PartnerMedis Group is referenced as a brand under the CASMU ecosystem. It operates as a medical services brand offering general medicine, clinical analysis, driver's license examinations, and vaccinations. Hours: Monday to Friday 8:00–20:00 and Saturdays 8:00–13:00. Listed as a separate service offering with its own branding alongside CASMU's main services.
• Universal AssistanceminorStrategic or Co-development PartnerUniversal Assistance is offered as a travel health coverage option within CASMU's affiliation plans, providing emergency medical assistance for members traveling internationally. This partnership extends CASMU's coverage scope beyond domestic borders.
• 1727 Emergencia MóvilcoreStrategic or Co-development Partner1727 Emergencia Móvil is CASMU's proprietary 24/7 emergency mobile medical service with 25 years of experience. It operates as a flagship service within CASMU's ecosystem, providing rapid response emergency care throughout Montevideo and surrounding areas.
• CIAMC (Centro Integral de Atención a la Mujer de CASMU)coreStrategic or Co-development PartnerCIAMC is CASMU's specialized women's health center offering comprehensive services including reproductive health, assisted reproduction (URAC), gynecological immediate care (PAI), maternal education (EMI), childbirth preparation courses, and climacterium care. Located at Bvar. Batlie y Ordóñez 2881.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Médica Uruguaya: One of Uruguay's largest IAMPPs offering prepaid comprehensive healthcare with its own medical center network in Montevideo. Direct competitor to CASMU in the same prepaid mutual aid model and same geography.
• COSEM: Uruguayan IAMPP affiliated with the medical union, providing prepaid healthcare services across Montevideo with a similar membership and multi-center delivery model to CASMU.
• Hospital Británico (Uruguay): Montevideo-based hospital and prepaid healthcare institution offering comprehensive medical services on a membership basis — directly comparable to CASMU in geographic market and integrated delivery model.
• Hospital Evangélico (Uruguay): Montevideo-based healthcare institution providing hospital and outpatient services through prepaid arrangements. Operates in the same Uruguayan market with comparable integrated care offerings.
• Sanatorio Americano: Montevideo-based healthcare provider offering comprehensive medical services with membership plans. Comparable to CASMU as a Uruguayan multi-specialty care institution with recurring-revenue models.

Regional players

• OSDE: Argentina's largest prepaid health plan with extensive provider network. Comparable as a regional prepaid healthcare subscription model serving individuals and families in a Spanish-speaking Latin American market.
• Swiss Medical Group: Argentina-based integrated prepaid healthcare group combining insurance, hospitals, and outpatient centers. Comparable to CASMU in vertically integrated prepaid healthcare delivery model, though at much larger scale.
• Hospital Italiano de Buenos Aires: Argentina's flagship prepaid healthcare institution with hospital, outpatient, and membership plans. Comparable to CASMU in comprehensive care delivery under membership-based prepaid structure.
• Galeno Argentina: Argentine prepaid health plan with own provider network. Operates a similar subscription-based prepaid healthcare model to CASMU in a Spanish-speaking Latin American market.

Broad incumbents

• Kaiser Permanente: Vertically integrated US health plan and care delivery organization combining insurance with owned hospitals and physician groups. Broadly comparable to CASMU's integrated prepaid model at global incumbent scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/casmuoficial
• YouTubeyoutube.com/channel/UClIbYjllvuZ02P_yfY5wiUQ/about
• Facebookfacebook.com/casmuoficial
• LinkedInlinkedin.com/company/casmu

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about casmu iampp