btrust
- Company typePrivate
- Founded2008
- HeadquartersOakville, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
btrust firmographics
Firmographics- Name
- btrust
- Legal name
- BTRUST Supermarket Inc.
- Website
- https://btrust.ca
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
btrust industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
- akta.pro secondary industry
- Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)
Keywords
Where btrust is headquartered
LocationHeadquarters
- HQ city
- Oakville
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
btrust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Grocery Retail Sales: Traditional grocery retail model selling fresh and packaged goods to consumers at physical retail locations. Revenue is generated through product sales at margins across multiple categories including produce, meat, seafood, frozen foods, groceries, and deli items. The company offers more than 20,000 different products across 4 stores covering 120,000 square feet.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
btrust product offering
Product offeringCore offering
Btrust Supermarket operates a chain of four physical grocery stores across Ontario and Quebec, Canada, selling over 20,000 products spanning Asian, Chinese, Latin American, and general multicultural food categories. The company serves consumer families through in-store retail supplemented by a Shopify-based e-commerce website that hosts weekly promotional flyers and store information. Revenue is generated through traditional grocery retail sales at margins across produce, meat, seafood, frozen foods, groceries, and deli items.
Product overview
Btrust Supermarket operates a unified grocery retail platform centered on its core supermarket business with 4 physical store locations across Canada (Mississauga, Richmond Hill, North York, and Montreal). The company extends its offering through weekly promotional flyers specific to each store location, seasonal promotions such as Thanksgiving Feast, specialty category promotions like Latin Specials and The Top Beauty Launch Of The Month, and an eFlyer subscription service. All weekly store flyers and promotional offerings are accessible through the company's Shopify-based e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Btrust Supermarket Retail Chain Multicultural grocery retail chain operating four physical supermarket locations (Richmond Hill, Mississauga, North York, Montreal) selling over 20,000 fresh and packaged food products across produce, meat, seafood, frozen foods, groceries, deli, and bakery categories. Serves Canadian consumer families and diverse ethnic communities across Ontario and Quebec.
Companies that use btrust
Customer profileSegments2 records
Ideal customer profiles2 records
btrust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
btrust partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
btrust competitors and assessment
Company assessmentDirect peers
- T&T Supermarket: Canada's largest Asian-focused supermarket chain, operating dozens of stores primarily in Ontario, BC and Quebec with deep Chinese and pan-Asian assortment. Most directly comparable to BTrust in format, customer base and product mix, but materially larger in scale (owned by Loblaw).
- H Mart: North American Asian-American supermarket chain offering a broad assortment of Korean, Chinese, Japanese and other Asian groceries. Highly comparable multicultural specialty grocer model with physical retail presence, though primarily U.S.-focused.
- Galleria Supermarket: Independent GTA-based Asian supermarket chain with multiple locations, competing head-to-head with BTrust for Chinese-Canadian and broader Asian shoppers in the Toronto market using a similar specialty assortment playbook.
- Nations Fresh Foods: Canadian Asian-focused supermarket chain with several Greater Toronto Area locations, overlapping multicultural assortment and customer segments with BTrust and competing directly on price-driven weekly promotions.
- Foody World: Toronto-area independent Asian supermarket offering Chinese, Vietnamese and pan-Asian groceries in a similar full-line supermarket format, targeting the same multicultural shoppers as BTrust in the GTA.
Broad incumbents
- Loblaw Companies: Canada's largest grocery retailer and parent of T&T Supermarket; competes with BTrust through mainstream banners (Loblaws, No Frills, Maxi) while also operating the closest direct-format competitor via T&T in BTrust's core markets.
- Metro Inc. Major Canadian grocery and pharmacy operator with strong Ontario and Quebec presence; competes with BTrust in the same neighbourhoods via Metro and Super C banners, especially in the Montreal market where BTrust operates one store.
- Sobeys: National Canadian grocery chain (under Empire Company) with growing multicultural assortment and a Quebec-anchored footprint (via IGA), directly relevant to BTrust's Montreal store and broader product positioning.
- Walmart Canada: Mass merchant with a sizable Canadian grocery business that competes aggressively on price; relevant benchmark for BTrust's value-oriented positioning and a key competitor for foot traffic in the GTA and Montreal.
Emerging players
- Adonis: Quebec-based Mediterranean and Middle-Eastern supermarket chain with growing presence in Ontario; comparable as a culturally specialized, family-owned grocer targeting diaspora communities in the same Canadian provinces BTrust serves.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
btrust social profiles
Digital presencebtrust financial estimates
Financial estimateRevenue estimate
Valuation estimate
btrust leadership team
Management profileNumber of profiles
btrust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
btrust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about btrust
What does btrust do?
Btrust Supermarket operates a chain of four physical grocery stores across Ontario and Quebec, Canada, selling over 20,000 products spanning Asian, Chinese, Latin American, and general multicultural food categories. The company serves consumer families through in-store retail supplemented by a Shopify-based e-commerce website that hosts weekly promotional flyers and store information. Revenue is generated through traditional grocery retail sales at margins across produce, meat, seafood, frozen foods, groceries, and deli items.
Is btrust a public or private company?
btrust is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was btrust founded?
btrust was founded in 2008. It employs 51 to 100 people.
Where is btrust based?
btrust is headquartered in Oakville, Canada, in the North America region.
How does btrust make money?
One revenue line is on record: grocery Retail Sales.
Who are btrust's main competitors?
Direct peers on record are T&T Supermarket, H Mart, Galleria Supermarket, Nations Fresh Foods and Foody World. Broad incumbents are Loblaw Companies, Metro Inc., Sobeys and Walmart Canada. Adonis is listed as an emerging player.
Does btrust have an API?
No public API is recorded for btrust.
What industry is btrust in?
btrust's product category is Grocery Retail. Its primary akta.pro industry code is CRAHAAAA, Full-Line Supermarkets (National/Regional Chains), with a secondary code of CRAHAAAF, Value-Oriented Traditional Supermarkets (Non-Club). Its NAICS code is 44511 and its SIC code is 5411.