bois du roi

What bois du roi does

Bois du Roi (ASBL Ecole d'Equitation Bois du Roi) is a Belgian non-profit equestrian school founded in 1996 and based in Warsage, operating across a 4-hectare campus that includes a 768-metre gallop track, a 70x30-metre sand arena, and a 65x20-metre indoor riding school. The school maintains a herd of approximately 47-50 horses and ponies and is staffed by roughly 12 instructors and 30 volunteers, led by founder and lead instructor Michel Lequarré. It serves a community of children (from age 5.5), teenagers, adults, and external horse owners in the Warsage catchment and broader Wallonia region.

The school generates revenue through a diversified set of recreational and educational equestrian services: structured 13-lesson riding cycles priced €178-208, five-day holiday camps at €175, horse pension/boarding at €378 per month, private lessons, and competition entry fees, supplemented by €65 annual affiliation dues. Beyond recurring instruction, the ASBL runs large community-facing events — notably an annual carrousel that drew 185 riders and 1,200 visitors in 2025, and an open garden day that attracted 750 visitors — alongside a seasonal trekking base in Vresse-sur-Semois and a horse retirement care service operated in partnership with the Franssen Family.

Over 30 years of operation the school has awarded more than 5,050 official brevets, including 285 first-degree and 20 second-degree certifications, and reports 100% pass rates on several recent cohorts (109/109 on licol/bronze/silver and 21/22 on Etrier d'Or & 1er degré). The business model is fundamentally local and relationship-driven: revenue depends on enrolment in recurring lesson cycles, multi-year horse boarding relationships, camp fill during school holidays, and event participation rather than on any single anchor customer or contract.

Name

bois du roi

Legal name

ASBL Ecole d'Equitation Bois du Roi

Website

https://boisduroi.be

Company type

Private

Operating status

Operating

Short description

Bois du Roi is a Belgian non-profit (ASBL) equestrian school in Warsage, founded 1996, serving children, teenagers, adults, and external horse owners with ~12 instructors and a ~50-horse herd across cycle-based riding lessons, camps, horse pension, competitions, community events, and seasonal trekking.

Ownership category

akta.pro rank

Product category

Equestrian Education Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Equestrian & Horse Trekking Centers (THAAAKAL)

akta.pro secondary industries

Sport/Show Horse Training & Performance Programs (AFAEAGAF), Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Equestrian school services
• Riding lessons
• Horse boarding
• Pony summer camps
• Trail rides

Headquarters

HQ city

Warsage

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Riding lessons (cycles): Recurring lesson packages sold as cycles of 6–13 lessons across dressage and obstacle disciplines, targeting children, teenagers, and adults at all skill levels. Core revenue stream.
2. Riding camps (stages): Summer and holiday camps for children and teenagers, ranging from 1 to 5 days. Drives significant new member acquisition each year.
3. Horse pension boarding: Boarding services for external horses at the facility's stables.
4. Competition and challenge fees: Fees charged for participation in organized competitions including derby, challenge events, and carrousel contests.
5. Private lessons: One-on-one or small group instruction with school horses at per-lesson rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bois du Roi (ASBL Ecole d'Equitation Bois du Roi) is a non-profit equestrian school located in Warsage, Belgium. It delivers horseback riding lessons, summer pony camps, competitions, guided trail rides, and horse boarding services to individuals and families, supported by a herd of roughly 47-50 horses and ponies and staffed by approximately 12 instructors plus 30 volunteers.

Product overview

Bois du Roi is an equestrian school (ASBL Ecole d'Equitation Bois du Roi) offering a comprehensive portfolio of riding education services centered around lessons and training programs. The core offerings include riding lessons at progressive skill levels (from licol/halter through gold stirrup and 1st/2nd degree), intensive holiday camps, and competitive event participation. The school organizes multi-day trail rides, hosts team competitions (carrousels), annual derby events, and seasonal challenge series in dressage and obstacle disciplines. Supporting infrastructure includes a herd of approximately 47 school horses and ponies, indoor/outdoor arenas, and an on-site cafeteria. The school is operated by the non-profit association Ecole d'Equitation Bois du Roi.

Differentiator

Problem solved

Functional benefit

Products and services

• Riding Lessons
• Pony Summer Camps

Quantifiable outcome

• 5,050 brevets awarded over 30 years (285 first-degree, 20 second-degree)
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Franssen FamilyminorOthersThe Franssen family (Pascal, Sabrina, Louis and Simon Franssen) provide pasture and facilities for retired school horses (Sahid, Rebaby, Graffiti, Pumba and others). This is a community support arrangement rather than a formal commercial partnership.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Haras de la Cense: French equestrian education center focused on ethological riding and structured progression pedagogy; directly comparable as a method-driven riding school with certification pathways and a published teaching philosophy.
• Ecuries de Boitsfort: Belgian equestrian center in Brussels offering lessons, camps, and competitions; comparable as a regional Belgian riding school operating on a similar membership/club model.
• Manège de la Woluwe: Brussels-area equestrian club offering riding lessons and pony programs for children and adults; directly comparable as a Belgian riding school with similar lesson-cycle and camp revenue model.
• Poney Club de Belgique: Belgian pony club network offering structured children's riding instruction and certifications; comparable as a Belgian equestrian school targeting the same child/teen beginner segment with progressive pedagogy.

Broad incumbents

• École Nationale d'Équitation (Cadre Noir): France's elite national equestrian school with formal instructor certification; comparable as a high-end riding school offering structured progression and recognized credentials, though at a much larger institutional scale.
• Cheval Passion d'Avignon: Large-scale French equestrian event/exhibition organizer offering clinics and shows; comparable as a broader equestrian education/event ecosystem participant, though at a much larger commercial scale.

Regional players

• École d'Équitation de Chantilly: French regional equestrian school near Paris offering lessons, stages, and competitions; comparable as a method-driven riding school with certification pipelines, though operating in a different (Île-de-France) geography.

Others

• Royal Belgian Equestrian Federation (LRV/KBRSF): National governing body for equestrian sport in Belgium that administers the brevet/certification system Bois du Roi awards; comparable as an ecosystem participant that defines the credentialing framework the school operates within.
• Fédération Wallonie-Bruxelles Équitation: Wallonia-based equestrian federation and club network; comparable as an ecosystem/regulatory participant providing certification infrastructure for schools like Bois du Roi operating in the Wallonia region.

Emerging players

• Equitation Western de Belgique: Belgian network offering alternative-discipline (western) riding instruction; comparable as an adjacent equestrian school format competing for beginner riders in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bois du roi