family works

What family works does

Family Works, Inc. is a privately held, founder-owned company headquartered in Ashland, Oregon that develops and sells Parenting Wisely, an evidence-based online parenting education system. The company serves social service agencies, schools, juvenile justice programs, mental health counselors, and individual parents seeking structured parent education grounded in Functional Family Therapy. Its products are delivered as interactive online programs (Teen Edition for ages 11-18 and Young Child Edition for ages 3-11), HD streaming curriculum for in-person instructors via TalentLMS, and physical or digital workbook packages, with both English and Spanish editions available.

The underlying technology is a browser-based interactive learning platform built around video enactments of common family conflicts, where users select options of varying effectiveness and receive critiques, tutorials, and quizzes. Agencies receive administrative dashboards for account management, progress monitoring, quiz scoring, and completion tracking; individual parents access the program through a dedicated parentingwisely.com storefront. The platform's proprietary value rests on a seven-year research-backed curriculum developed by founder Dr. Donald Archer Gordon, with regulatory recognition including the U.S. Department of Health and Human Services NREPP listing (since 2002), SAMHSA Model Program designation, and OJJDP Exemplary Program rating.

Family Works generates revenue through tiered annual online subscriptions sold to agencies ($400 to $5,000 per year depending on the number of parent accounts), annual streaming subscriptions for in-person instructors ($400 per year), individual parent subscriptions, and one-time workbook and supplementary material sales ($140-$600 for workbook packages; certificates, guides, and posters at $15-$20). The company is bootstrapped, with no external institutional investment or private equity backing, and operates as a small entity with founder-led ownership and management.

Name

family works

Legal name

Family Works, Inc.

Website

https://familyworksinc.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Family Works, Inc. is a privately held Ashland, Oregon company that sells Parenting Wisely, an evidence-based online parenting education program with Teen and Young Child editions, marketed to social service agencies, schools, juvenile justice programs, mental health counselors, and individual parents through subscription and workbook sales.

Ownership category

akta.pro rank

Product category

Online Parenting Education Software

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)

akta.pro secondary industries

Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL), Family Engagement & Parent-Facing Early Learning Content (EDAGACAJ)

Keywords

• Parenting education programs
• Family counseling services
• Parent training courses
• Juvenile intervention programs
• Evidence-based parenting

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Annual Online Subscription Packages: Agency subscription packages sold in tiers (Intro, Starter, Agency, Pro, Pro Plus) providing parent accounts, admin accounts, and management app access for one year. Pricing ranges from $400 to $5,000 depending on the number of parent accounts.
2. Individual Parent Subscriptions: Individual parents can subscribe directly to the Parenting Wisely Online program for self-paced completion.
3. Workbook Packages: Physical and printable workbook packages for Teen and Young Child editions sold in quantities of 10, 25, or 50. Pricing from $140-$600 depending on quantity and language.
4. Streaming Video Access: HD streaming video subscriptions for in-person instructors to conduct classes. Available in English and Spanish.
5. Supplementary Materials: Certificates of completion ($15), Service Provider Guide ($20), and promotional posters ($6) sold individually.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Family Works, Inc. sells Parenting Wisely, an evidence-based interactive online parenting education system delivered through a browser-based platform with video-based scenarios, quizzes, and progress tracking. The core offering comes in two editions—Teen Edition (ages 11–18) and Young Child Edition (ages 3–11)—and is monetized via tiered annual agency subscription packages, individual parent subscriptions, HD streaming for in-person instructors, and physical/digital workbook packages.

Product overview

Family Works, Inc. offers Parenting Wisely, an evidence-based parenting education system available in two primary editions: Teen Edition for parents of children ages 11-18 and Young Child Edition for parents of children ages 3-11. Both programs are available through interactive online subscription packages (offered in five tier levels from 10 to 200 accounts), HD streaming video for in-person instructors, and supplementary materials including parent workbooks, certificates of completion, and service provider guides. The programs teach parenting skills through video-based scenarios showing common family problems with effective and ineffective solutions, interactive question-and-answer sessions, tutorials, and reinforcing quizzes.

Differentiator

Problem solved

Functional benefit

Brands

• Parenting Wisely: Teen Edition: Online interactive parent education program for parents of children ages 11-18, featuring video scenarios addressing teenage behavioral issues
• Parenting Wisely: Young Child Edition
• Parent SMART
• Children in Between

Products and services

• Parenting Wisely

Quantifiable outcome

• 41% reduction in youth recidivism among juvenile justice system-involved youth
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Triple P (Positive Parenting Program): Global evidence-based parenting education system with multiple programs targeting parents of children from infancy to adolescence. Highly comparable in product category (parent skills training), target buyer (agencies and parents), and evidence-based positioning; broader in scale, geography, and funding.
• The Incredible Years: Evidence-based parenting program series (Toddler, Preschool, School Age, Teen) used in child welfare, mental health, and school settings. Direct comparator in evidence-based parenting education with overlapping institutional buyer segments and outcomes-focused positioning.
• Active Parenting: Publisher of evidence-informed parenting education programs and curricula for parents of children ages 0-18, sold to schools, agencies, and parent groups. Closely comparable in product offering (parent education programs) and GTM (instructor-led + digital).
• Nurturing Parenting Programs: Family Development Resources' evidence-based parenting curricula spanning birth to 18, widely used in child welfare and family services agencies. Direct competitor serving similar institutional buyers with comparable group-based parenting curricula.
• Strengthening Families Program: Evidence-based family skills training program for at-risk families, frequently deployed through juvenile justice, prevention, and child welfare channels. Comparable in target population (at-risk families), institutional buyer mix, and outcome-driven positioning.
• ParentMagic (1-2-3 Magic): Long-established parenting education curriculum and book brand focused on child discipline and behavior management for parents of children ages 2-18. Comparable in product category (parent skills training) and consumer + institutional distribution.

Broad incumbents

• Boys Town: Large youth-services organization offering Common Sense Parenting and other evidence-informed curricula alongside residential, educational, and pediatric services. A broad incumbent in the parent training and youth services space with overlapping but much wider scope.

Emerging players

• Generation Mindful: Modern, digitally distributed parenting education platform offering tools, courses, and content for parents of young children. Comparable in the digital parent education category but earlier-stage and oriented toward the consumer/school channel rather than juvenile justice.

Others

• Prevent Child Abuse America: National nonprofit advancing evidence-based child abuse prevention and parenting education through its state chapters and partner network. Adjacent ecosystem player that influences procurement standards and funnels agencies toward evidence-based curricula like Parenting Wisely.
• Center for the Study of Social Policy (Strengthening Families): Policy and program organization promoting the Strengthening Families protective factors framework widely adopted by child welfare and family-serving agencies. Adjacent ecosystem actor that shapes the evidence-based landscape in which Parenting Wisely competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/family-works-inc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about family works