etc at the new vic

What etc at the new vic does

Ensemble Theatre Company Santa Barbara (ETC) at the New Vic is a California-based 501-c(3) nonprofit and Santa Barbara's sole professional Equity theater company. Founded in 1978 as Ensemble Theatre Project and operating from the 294-seat New Vic Theatre (a $12.6M renovation of the former Victoria Hall Theater completed in 2013-14), ETC produces a five-play mainstage season of professional theatrical productions, including world, American, and West Coast premieres alongside classic works. The 2026-2027 season lineup includes Buyer and Cellar, Rent, The Last Used Car Lot in America, Doubt, and True West.

ETC generates revenue through a diversified mix of single ticket sales, 5-play season subscriptions (including a $100 student subscription tier), donations across a tiered donor pyramid (Annual Giving, Spotlight Circle, Legacy Society), corporate sponsorships, theater rentals for community events, and education programs (Young Actors Conservatory for ages 14-22, year-round acting classes for kids/teens/adults/seniors, Young Playwrights Festival, and student matinees). Distribution is primarily direct-to-consumer via box office (phone, in-person, and online store) with group sales (15-25% discounts for 10+ patrons) serving schools, organizations, and businesses. The company also operates curated theatre trips to destinations such as the Oregon Shakespeare Festival and NYC.

The organization maintains international co-production partnerships with English Theatre Frankfurt and Vienna English Theatre, extending productions to European audiences. Leadership is anchored by Executive Artistic Director Scott DeVine (joined 2022/2023, formerly GM/CFO of TheatreWorks Silicon Valley), supported by a management team of approximately 10-11 staff across artistic, production, development, finance, and operations functions, and a Board of Directors. ETC maintains an active presence across email, website, and major social platforms (TikTok, Facebook, YouTube, Twitter/X, Instagram).

Name

etc at the new vic

Legal name

Ensemble Theatre Company of Santa Barbara

Website

https://etcsb.org

Company type

Private

Founded year

1978

Operating status

Operating

Short description

Ensemble Theatre Company Santa Barbara is a 501-c(3) nonprofit professional Equity theater operating the 294-seat New Vic Theatre, producing five-play seasons, education programs, and community venue rentals for the Santa Barbara region.

Ownership category

akta.pro rank

Product category

Professional Theater

NAICS

Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Professional theater productions
• Theater education programs
• Venue rental services
• Arts outreach programs
• Live theatrical performances

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from single ticket purchases and 5-play subscription packages for professional theatrical performances at the New Vic Theatre.
2. Donations and Fundraising: Community contributions supporting ticket subsidies, education outreach programs, and artistic freedom, including annual giving, spotlight circle donors, and legacy society members.
3. Corporate Sponsorships: Corporate sponsor opportunities providing funding in exchange for visibility and brand association with productions.
4. Theater Rentals: The 294-seat New Vic is rented out for community events, concerts, lectures, dance showcases, and comedy shows, generating rental income.
5. Education Programs: Revenue from acting classes for kids, teens, adults, and seniors, as well as the Young Actors Conservatory summer program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ensemble Theatre Company Santa Barbara operates a 294-seat professional Equity theater producing five plays per season, delivers acting classes and youth conservatory training, and rents out its New Vic Theatre venue for community events including concerts, lectures, dance showcases, and comedy shows.

Product overview

Ensemble Theatre Company Santa Barbara (ETC) at the New Vic operates as a single professional Equity theater company producing five plays per season. The core product is The New Vic Theatre, a 294-seat venue with state-of-the-art technical capabilities. The company offers a portfolio of theatrical productions including mainstage season shows, special events, and education programs. Educational offerings include the Young Actors Conservatory summer intensive for ages 14-22, acting classes for all ages, Young Playwrights Festival, and Student Matinees. Revenue streams include season subscriptions (5-play packages with various subscriber benefits), group sales (15-25% discounts), theater rentals, gift certificates, and student subscriptions ($100 for 5 shows). The company also organizes curated theatre trips including visits to the Oregon Shakespeare Festival.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainstage Season Productions Five professional theatrical productions per season, including world premieres, American premieres, and classic plays, targeted at theater enthusiasts in the Santa Barbara region.
• Season Subscriptions 5-play subscription packages offering discounted ticket pricing over single ticket purchases with options including Opening Night Series, Wednesday Pre-Show Talk Series, Thursday Talk-Back Series, Friday Martini Night, Flex-Pass Series, and special pricing for patrons 29 and Under.
• Young Actors Conservatory
• Acting Classes
• Theatre Trips
• Theater Rentals
• Gift Certificates
• Young Playwrights Festival
• Student Matinees
• Curtain Up! Annual Fundraiser

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• English Theatre FrankfurtcoreStrategic or Co-development PartnerCo-production partnership for theatrical productions. Bad Jews was produced as a co-production with English Theatre Frankfurt, with the production traveling to Germany for its German premiere.
• Vienna English TheatreminorStrategic or Co-development PartnerInternational co-production partnership bringing ETC productions to European audiences, including productions of Who's Afraid of Virginia Woolf, A Streetcar Named Desire, Visiting Mr. Green, Cat on a Hot Tin Roof, Old Wicked Songs, and Crimes of the Heart.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/etcsb
• YouTubeyoutube.com/@ensembletheatrecompany6120
• Facebookfacebook.com/ensembletheatresb
• Instagraminstagram.com/etcsb
• TikToktiktok.com/@ensembletheatrecompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about etc at the new vic