custom embroidery & screen printing

What custom embroidery & screen printing does

Custom Embroidery & Screen Printing (CE&SP), legally Custom Embroidery & Screenprinting, Inc., is a privately held, woman-owned custom apparel decoration business headquartered at 528 Crowell Lane in Lynchburg, Virginia. Founded in 1999 by Stan Maschal and transitioned to current owner-operator Melissa Stevens in 2012, the company operates a single in-house production facility serving local small and medium businesses, sports leagues, schools, churches, and individual walk-in customers across the Lynchburg, VA region. Its service offering comprises three core decoration methods: screen printing (with a 15-piece minimum for up to three colors and 25-piece minimum for four-plus colors), embroidery (no minimum), and vinyl application (no minimum, including names and numbers on jerseys, banners, and decals), supplemented by a $35 logo digitization service for non-vector artwork.

The underlying technology is conventional in-house apparel decoration equipment — embroidery machines, screen printing presses, and vinyl cutters — with no proprietary software platform, digital storefront, or automated ordering system beyond a Wix-based website and standard email/phone intake. Revenue is generated almost entirely on a project-based, one-off basis: customers submit specifications via walk-in, phone, or email ([email protected]), receive a custom quote, and pay a 50% deposit before production begins, with the balance due on completion. There is no subscription, licensing, or recurring revenue component, and the customer mix is heavily skewed toward small, local, non-repeat institutional buyers rather than enterprise accounts.

The go-to-market is direct-to-consumer and sales-led, relying on in-person consultations, word-of-mouth referrals, organic social media (Facebook and Instagram), community participation via the Central Virginia Business Coalition, and a regional "Buy Local" positioning. Distribution is single-channel and physical: customers either visit the Lynchburg storefront (no appointment required), call (434) 239-2144, or email orders. Marketing spend is minimal, and the business operates on standard business hours (Monday–Friday, 8:30 AM–5:00 PM) with no e-commerce checkout or online proofing workflow.

Name

custom embroidery & screen printing

Legal name

Custom Embroidery & Screenprinting, Inc.

Website

https://customembsp.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Custom Embroidery & Screen Printing is a privately held, woman-owned Lynchburg, VA shop that decorates apparel via in-house screen printing, embroidery, and vinyl for local SMBs, sports teams, schools, churches, and walk-in individuals.

Ownership category

akta.pro rank

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Apparel Decoration Services: Revenue generated from custom screen printing, embroidery, and vinyl services on apparel and merchandise. Prices vary by order due to customization; orders submitted via email with detailed specifications. Payment typically requires 1/2 down deposit.
2. Artwork Preparation Services: Fees charged for artwork conversion when non-vector formats are provided. $35 fee applies for non-vector format art to get started.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Custom Embroidery & Screen Printing is a Lynchburg, Virginia-based custom apparel decoration business that produces decorated garments using in-house screen printing, embroidery, and vinyl application processes. The shop serves local businesses, sports teams, schools, churches, organizations, and walk-in individuals seeking branded or personalized apparel, uniforms, and merchandise. Order intake is handled via walk-ins, phone, and email, with production completed entirely on-site.

Product overview

Custom Embroidery & Screen Printing offers three core custom decoration services: Screen Printing (high-quality printing on t-shirts, sweatshirts, and garments with a 15-piece minimum for up to 3 colors and 25-piece minimum for 4+ colors), Embroidery (custom stitching for corporate apparel, polo shirts, hats, and blankets with no minimum order), and Vinyl (application for names, numbers, banners, and decals, ideal for smaller quantities with no minimum). All work is produced in-house at their Lynchburg, VA facility. The company also provides design services including artwork creation and logo digitizing.

Differentiator

Problem solved

Functional benefit

Products and services

• Screen Printing

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Central Virginia Business CoalitionminorOthersMember of CVABC. Believes in supporting local businesses that support them with a 'Buy Local' message.
• SanmarminorOthersCatalog supplier for blank apparel. Referenced as online catalog partner.
• S&S ActivewearminorOthersCatalog supplier for blank apparel. Referenced as online catalog partner.
• ACC SportswearminorOthersCatalog supplier for everyday wear blank apparel.
• Augusta Sports WearminorOthersCatalog supplier for sportswear blank apparel.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/getnoticedcesp
• Instagraminstagram.com/customembsp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about custom embroidery & screen printing