cep d'or sa

What cep d'or sa does

Cep d'Or SA, legally Domaine Viticole Cep d'Or S.A., is a privately held Luxembourgish wine estate (Société Anonyme) operated by the Vesque family, who have been present in Luxembourg viticulture since 1762. The estate cultivates approximately 15 hectares of vineyards on the slopes of Stadtbredimus along the Luxembourg Moselle — a terroir situated at the confluence of two Triassic soil formations (limestone marls and stony clay-limestone soils) that produce the domain's four named appellations: Stadtbredimus Fels, Primerberg, Dieffert, and Goldberg. Annual production is 90,000-120,000 bottles from noble grape varieties including Auxerrois, Pinot Blanc, Pinot Gris, Pinot Noir, Riesling, Chardonnay, Gewürztraminer, and Muscat Ottonel.

The core product portfolio comprises 26 SKUs across four categories: still reds (6, including Pinot Noir variants and the organic-certified Pinotin), still whites (13, including oak-aged Pinot Blanc Goldberg 'Fumé' AOP and a Botrytis-sweet Auxerrois at €40), crémants (6 traditional-method sparkling wines, including Brut, Brut Nature, Signature, Riesling, and Pinot Noir Rosé), and rosé (1). Production relies on a modern winery facility built in 1995, featuring a distinctive concrete construction with a funnel tower and a 2,500-hectoliter stainless steel tank battery enabling controlled vinification. The estate holds LU-BIO-05 organic certification for the Pinotin cuvée.

The business model is exclusively direct-to-consumer: the estate sells through an integrated WooCommerce e-commerce shop at cepdor.lu (minimum 6-bottle order, home delivery to Luxembourg, Germany, Belgium, France, and the Netherlands), and on-site at the Hëttermillen property via the 'tire-bouchon' wine bar with panoramic terrace, the vinothèque (retail wine shop), and a 80-seat multipurpose event venue available for conferences, seminars, and private celebrations. Pricing is unit-based, ranging from €8.40 (rosé) to €40 (Auxerrois Botrytis 2018), with crémants between €11.50 and €15.50. Jean-Marie Vesque serves as both œnologue and administrateur délégué (managing director) since summer 2001, representing the domain as data controller and seller. All payments route through PayPal; logistics through DPD. No external funding, institutional investors, parent company, or wholesale distribution channel is documented.

Name

cep d'or sa

Legal name

Domaine Viticole Cep d'Or S.A.

Website

https://cepdor.lu

Company type

Private

Founded year

1762

Operating status

Operating

Short description

Domaine Viticole Cep d'Or SA is a family-owned Luxembourg Moselle winery (est. 1762) producing 90,000-120,000 bottles annually across 26 SKUs of still and sparkling wines, sold exclusively direct-to-consumer via on-site retail at Hëttermillen and cross-border e-commerce delivery to five European countries.

Ownership category

akta.pro rank

Product category

Winery / Estate Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Luxembourg estate wines
• Moselle valley winemaking
• Cremant sparkling wine
• Direct to consumer winery
• Wine tourism luxembourg

Headquarters

HQ city

Stadtbredimus (Hëttermillen)

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales (E-commerce): The winery operates an online shop selling wines directly to consumers. Orders can be placed online with home delivery. A minimum order of 6 bottles applies. The shop offers red wines, white wines, crémants (sparkling wines), and rosé wines.
2. On-site Retail Sales: Direct sales through the on-site vinothèque (wine shop) and wine bar 'tire-bouchon' where visitors can purchase wines by the bottle or in boxes of 6. Also offers wine accessories and gift ideas.
3. Event Venue Rental: The multipurpose room with capacity for 80 seated guests is available for private events including conferences, seminars, and family celebrations. Catering by external caterers of the customer's choice.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Domaine Viticole Cep d'Or produces and sells estate-bottled still and traditional-method sparkling wines (crémants) grown on approximately 15 hectares of vineyards on the Moselle slopes near Stadtbredimus, Luxembourg. The estate sells directly to consumers through its own online boutique with home delivery, and through on-site facilities including a vinothèque, wine bar 'tire-bouchon', and a 80-seat multi-purpose event room, with annual production of 90,000–120,000 bottles across 26 SKUs.

Product overview

Cep d'Or is a traditional Luxembourgish wine estate founded in 1762, operating approximately 15 hectares of vineyards along the Moselle River near Stadtbredimus. The company produces a portfolio of still wines (reds, whites, rosé) and sparkling crémants from noble grape varieties. The product lineup comprises four main wine categories: Nos Rouges (6 red wines including Pinot Noir and Pinotin), Nos Blancs (13 white wines including Auxerrois, Chardonnay, Riesling, and Gewürztraminer), Nos Crémants (6 sparkling wines), and Notre Rosé (1 rosé). Beyond wine production, the estate operates visitor-facing services including an online boutique for direct sales, a wine bar called "Tire-bouchon" with panoramic terrace views, a vinothèque for tastings and retail, and a 80-seat multi-purpose room for events. Annual production ranges from 90,000 to 120,000 bottles from noble grape varieties. The estate is certified organic (LU-BIO-05) for select products.

Differentiator

Problem solved

Functional benefit

Products and services

• Nos Rouges (Red Wines Collection)
• Nos Blancs (White Wines Collection)
• Nos Crémants (Sparkling Wines Collection)
• Notre Rosé (Rosé Wine)
• Bar à vins 'Tire-bouchon' (Wine Bar)
• Vinothèque (Estate Wine Shop)
• Salle polyvalente (Multi-purpose Event Room)
• Boutique en ligne (Online Wine Shop)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• DPDminorOthersDPD (DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany) is the logistics partner used for home delivery of wines ordered through the online shop. The customer's email address is shared with DPD prior to delivery to arrange delivery dates or provide delivery notifications if the customer has consented.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bernard-Massard: Luxembourg's leading crémant specialist and largest wine producer, headquartered in Grevenmacher. Most direct peer given shared Luxembourg origin, traditional-method sparkling focus, and overlapping grape varieties (Pinot Blanc, Auxerrois, Riesling) on the Moselle.
• Domaines Vinsmoselle: Luxembourg cooperative grouping the majority of Moselle grape growers, producing still wines and crémants under multiple AOPs including Stadtbredimus. Direct competitor overlapping Cep d'Or's vineyard geography and varietal portfolio but at materially larger cooperative scale.
• Château Pauqué: Family-run Luxembourg wine estate on the Moselle producing still wines and crémants with a comparable boutique, terroir-driven positioning. Closest like-for-like competitor given similar size, family ownership, and DTC tourism orientation.
• Alice Hartmann Winery: Independent Luxembourg family wine estate in Wormeldange producing Riesling-led Moselle wines and crémants. Comparable scale, Moselle terroir narrative, and DTC/online sales model.

Regional players

• Weingut Dr. Loosen: Iconic German Moselle Riesling producer based in Bernkastel-Kues, across the river from the Luxembourg Moselle. Comparable estate-bottled Moselle terroir narrative, traditional varietal focus, and DTC distribution.
• Markus Molitor: Premium German Moselle estate renowned for terroir-driven Riesling across single-vineyard sites. Comparable in vineyard-driven philosophy and premium pricing tiers, operating in the adjacent German Moselle terroir.
• Weingut Egon Müller: Scharzhof estate on the German Moselle, a benchmark for ultra-premium single-vineyard Riesling and family stewardship. Comparable as the aspirational reference point for terroir-driven Moselle wine at premium price points.

Emerging players

• Domaine Weinbach: Family-owned Alsace estate producing Riesling, Gewürztraminer, Pinot Gris, and traditional-method crémant with comparable varietal overlap and heritage-family DTC positioning. Comparable premium-tier philosophy and direct sales model.

Broad incumbents

• Champagne Bollinger: Established traditional-method sparkling wine house whose production approach (bottle fermentation, extended lees aging, single-vineyard expressions) defines the category that Luxembourg crémants emulate. Benchmark for traditional-method sparkling positioning, premium pricing, and export DTC.
• Maison Ruinart: Heritage Champagne house and oldest established Champagne producer, relevant as a comparator for how Cep d'Or's 1762 founding and traditional-method crémants can be positioned against incumbent sparkling categories in export markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cep d'or sa