vetropack straza d.d.

What vetropack straza d.d. does

Vetropack Straža d.d. is a Croatian glass packaging manufacturer founded in 1971 in Hum na Sutli and operating as a wholly-owned production subsidiary of Vetropack Holding Ltd, a Switzerland-based (Bülach) family-controlled holding company. The Straža facility is one of 12 manufacturing sites the Vetropack Group operates across Central, Eastern, and Southeastern Europe (Austria, Switzerland, Czech Republic, Slovakia, Italy, Moldova, Ukraine, Croatia, and Romania), collectively employing 3,532 people and producing more than 2,500 glass packaging product variants. The group's FY2024 net sales were 778.9 million CHF, with an average 58% recycled content across its glass products.

The company manufactures glass containers and bottles for five primary verticals: food (dairy, spreads, sauces), non-alcoholic beverages (mineral water, soft drinks), wine, beer, and spirits. Its product portfolio is organized into three layers: (1) core glass packaging across the five verticals; (2) value-added solutions including rightweighting technologies (Rezon, Ethera) that reduce glass weight while preserving structural integrity, and branding solutions (Grandala Blue coloration, Distincta and Impression surface treatments, Decoration); and (3) services such as returnable packaging management, ShockQC in-line quality sensors, 3D-printing for prototyping, and an Environmental Lifecycle Assessment Model. Named customers include Coca-Cola (digital reusable bottle tracking in Germany), Barilla (food packaging with sustainability focus), Schenk (beer), Artesana (premium dairy), Pietra (spring water), Kitl (Czech syrups), and PMKK (confectionery).

Vetropack generates revenue through direct B2B sales to enterprise food and beverage producers, with field sales as the primary go-to-market motion supplemented by an online product catalogue (katalog.vetropack.com), trade fair participation, and customer-facing content (Vetrotime magazine, success stories, newsletter). Pricing is quote-based for custom and standard glass packaging, with no publicly disclosed pricing. Distribution leverages the group's 12-site European manufacturing network to supply customers regionally. The company is privately held under Vetropack Holding Ltd with no public listing, no disclosed venture or private equity backing, and no public shareholders indicated in available materials.

Name

vetropack straza d.d.

Legal name

Vetropack Holding Ltd

Website

https://vetropack.hr

Company type

Private

Founded year

1971

Operating status

Operating

Short description

Vetropack Straža d.d. is a Croatian glass packaging manufacturer producing bottles and containers for food, beverage, wine, beer, and spirits customers, operating as a subsidiary of Switzerland-based Vetropack Holding Ltd within a 12-site European production network.

Ownership category

akta.pro rank

Product category

Glass Packaging Manufacturing

NAICS

Glass Container Manufacturing (327213)

SIC

Glass Containers (3221)

akta.pro primary industry

Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA)

akta.pro secondary industries

Returnable & Refillable Glass Packaging (Deposit, Reuse Systems) (IMALAEAF), Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)

Keywords

• Glass packaging manufacturing
• Food beverage containers
• Glass bottle production
• Sustainable packaging solutions
• Rightweighting glass technology

Headquarters

HQ city

Hum Na Sutli

HQ country

Croatia

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Glass Packaging Products: Manufacturing and sale of glass packaging products including containers for food, beverages (non-alcoholic, wine, beer, spirits). Revenue is generated through direct B2B sales to food and beverage producers.
2. Value-Added Solutions: Premium services including branding (Impression, Distincta, Grandala Blue), decoration, and rightweighting solutions that add value to standard glass packaging products.
3. Services: Additional services including returnable packaging management, quality control (ShockQC), 3D printing, and environmental lifecycle assessment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Vetropack Straža d.d. manufactures glass packaging containers and bottles for the food, non-alcoholic beverage, wine, beer, and spirits industries, producing more than 2,500 product variants with 58% recycled content across the group's 12 European plants. The company also supplies value-added solutions including rightweighting technologies (Rezon, Ethera) and proprietary branding techniques (Grandala Blue, Distincta, Impression, Decoration), as well as services such as returnable packaging management, ShockQC in-line quality control, 3D-printing, and Environmental Lifecycle Assessment.

Product overview

Vetropack is a glass packaging manufacturer offering a comprehensive portfolio of glass containers and bottles for food, non-alcoholic beverages, wine, beer, and spirits. The company provides value-added solutions including rightweighting technologies (Rezon, Ethera), branding solutions (Grandala Blue, Distincta, Impression, Decoration), and services such as returnable packaging, ShockQC in-line sensors, 3D-printing, and environmental lifecycle assessment. With operations across 12 locations and 3,532 employees, the company produces over 2,500 glass packaging products with 58% recycled content, serving customers throughout Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Rezon: Lightweight glass packaging solution
• Ethera
• Grandala blue
• Distincta
• Impression

Products and services

• Food Containers Glass packaging containers for food products, including container anatomy and signature container designs, supplied to food manufacturers across Europe.
• Non-Alcoholic Beverage Bottles Glass bottles for non-alcoholic beverages including mineral water and soft drinks, offered with bottle anatomy and signature bottle designs.
• Wine Bottles Glass bottles for wine products in various sizes and styles, including bottle anatomy and signature bottle designs for still and sparkling wines.
• Beer Bottles Glass bottles for beer products, including bottle anatomy and signature bottle designs across formats including lightweight solutions.
• Spirits Bottles Glass bottles for spirits products, featuring bottle anatomy and signature bottle designs for premium positioning.
• Rezon Lightweight Glass Packaging Lightweight glass container technology as part of the rightweighting value-added solutions portfolio, reducing glass weight while maintaining structural integrity.
• Ethera Rightweighting Solution Rightweighting solution that optimizes glass packaging weight for cost and environmental savings.
• Grandala Blue Glass Branding Proprietary blue glass coloration technology that delivers a distinctive blue appearance for branding differentiation on shelf.
• Distincta Glass Branding Distinctive branding solution for product differentiation on glass packaging.
• Impression Glass Surface Branding Advanced branding technology for glass packaging surface treatments and visual effects.
• Decoration Glass Branding Service Glass packaging decoration services for brand enhancement through printed and applied decoration.
• Returnable Packaging Service Reusable glass packaging solutions for circular economy and sustainability, including management of returnable bottle schemes such as the digital tracking program for Coca-Cola in Germany.
• ShockQC In-Line Sensor In-line quality control sensor service for detecting shock and damage in glass packaging during production.
• 3D-Printing Prototyping Service 3D printing service for prototyping and custom glass packaging designs.
• Environmental Lifecycle Assessment Model Environmental impact assessment service for glass packaging lifecycle analysis, supporting customer sustainability reporting.
• Glass Recycling Service Glass recycling services across multiple countries including Austria, Croatia, Czech Republic, Italy, Moldova, Slovakia, Switzerland, and Ukraine, supporting closed-loop recycling of container glass.

Quantifiable outcome

• 58% recycled content in glass packaging products
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Close The Glass LoopcoreOthersIndustry initiative focused on closing the glass recycling loop, promoting circular economy principles and increasing glass recycling rates across Europe. Vetropack is a member organization supporting this industry-wide sustainability effort.
• Friends of GlasscoreOthersPan-European communication campaign promoting glass as a healthy and sustainable packaging choice. Vetropack participates as a member supporting consumer awareness and environmental messaging about glass packaging benefits.
• Glass HallmarkminorOthersQuality and standards certification initiative for glass packaging. Vetropack maintains membership supporting industry quality standards and consumer confidence in glass packaging.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Crown Holdings: Global metal packaging incumbent whose beverage can and glass-adjacent offerings compete with Vetropack in soft drink, water, and beer end-markets via aluminum and steel containers.
• Owens-Illinois (O-I Glass): World's largest glass container manufacturer; competes directly with Vetropack in wine, beer, food, and spirits packaging globally, with broader geographic reach and a publicly listed capital base.

Direct peers

• BA Glass: Portuguese glass packaging manufacturer with plants across Iberia and Central Europe, serving comparable beverage and food end-markets and competing on lightweight and premium glass positioning.
• Verallia: French-headquartered glass packaging manufacturer serving the same beverage and food end-markets (wine, beer, spirits, soft drinks, food) across Europe with comparable product portfolio and B2B sales motion.
• Saverglass: French specialty glassmaker focused on premium wine and spirits bottles - directly comparable to Vetropack's spirits and wine bottle lines and branding/Impression-style differentiation play.
• Ardagh Glass Packaging: Luxembourg-based division of Ardagh Group, one of the largest glass container producers globally, with overlapping product lines for beer, wine, spirits, and food customers in Europe and the Americas.
• Wiegand-Glas: German family-run glassmaker producing bottles and containers for beverages, food, and pharma; comparable in scale, customer base, and emphasis on returnable/recyclable glass packaging in Europe.
• Vidrala: Spanish glass packaging producer with a similar European footprint serving food and beverage customers, including wine, beer, spirits, and food jars - directly comparable in scale and customer base.
• Zignago Vetro: Italian glass container manufacturer producing bottles and jars for food, beverage, and cosmetics; overlaps with Vetropack's food, wine, and spirits portfolio with similar customization/branding value-added services.

Emerging players

• Allied Glass Containers: UK-based specialty glass packaging producer focused on premium spirits and craft beverages, competing for the same premium/spirits customer accounts that Vetropack serves via Distincta and Impression branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vetropack straza d.d.