qtr quarter turn

What qtr quarter turn does

qtr quarter turn, doing business as Drag Race Solutions, is a private direct-to-consumer e-commerce retailer specializing in drag racing parts and accessories, headquartered at 313 Sunset Island Trail in Gallatin, Tennessee. The company operates a BigCommerce-powered online storefront available 24 hours per day, shipping via UPS, FedEx, and postal services, and serves drag racing enthusiasts, hobbyists, and racing teams through both retail and a wholesale dealer program for independent race shops. Its catalog spans dozens of niche product categories including AN fittings and race hose, DZUS quarter-turn fasteners, Collector Tethers safety systems, cooling components, powerglide electric shifters, transbrake buttons, billet aluminum hardware, steering wheels, and apparel. Inventory combines the proprietary "Drag Race Solutions" brand and the Collector Tethers sub-brand with resale of third-party manufacturer lines including Fragola, Axia Alloys, ChipFab, Just-N-Time, Nord-Lock, Meziere, and Stant. Pricing is unit-based, ranges from approximately $20 for apparel items to $1,750 for complete assemblies such as the ChipFab portable transmission pit cooler, and is supplemented by Affirm buy-now-pay-later financing at checkout. The company markets through organic social channels (Facebook, Instagram, YouTube) and an email newsletter, with no disclosed headcount, funding, or financial scale signals.

Name

qtr quarter turn

Legal name

Drag Race Solutions

Website

https://collectortethers.com

Company type

Private

Operating status

Operating

Short description

qtr quarter turn (dba Drag Race Solutions) is a private Tennessee-based e-commerce retailer selling specialty drag racing parts, fasteners, cooling systems, and shifters through a BigCommerce storefront and dealer network, serving racing enthusiasts, hobbyists, and independent race shops.

Ownership category

akta.pro rank

Product category

Motorsport Aftermarket Parts

NAICS

Automotive Parts and Accessories Retailers (44133), Sporting Goods Retailers (45911)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Drag racing parts
• Motorsport hardware
• AN fittings
• DZUS fasteners
• Racing e-commerce

Headquarters

HQ city

Gallatin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sale of specialized drag racing parts and accessories through e-commerce platform. Products range from fasteners and fittings to complete assemblies like shifters and cooling systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Drag Race Solutions operates a direct-to-consumer e-commerce storefront specializing in drag racing parts and accessories, including its own branded line and third-party brands. The catalog covers AN fittings, race hose, DZUS quarter-turn fasteners, collector tethers, cooling system components, transbrake buttons, electric powerglide shifters, billet lug nuts, racing steering wheels, and apparel, with 24/7 online ordering and a wholesale dealer program.

Product overview

Drag Race Solutions is an e-commerce retailer specializing in drag racing parts and components, operating as a single-platform online store built on BigCommerce. The product portfolio centers on specialty racing hardware including AN fittings, DZUS quarter-turn fasteners, collector tethers, cooling systems, transbrake buttons, and powerglide shifters, complemented by tools, steering components, brake products, and apparel. The company offers products primarily through its own branded catalog alongside third-party manufacturers including ChipFab, Axia Alloys, Fragola, Just-N-Time, Nord-Lock, and Meziere. Notable featured products include the ChipFab Racing Portable Transmission Pit Cooler ($1,750), Titan Ultra PG2 Powerglide Electric Shifters ($899.99), Predator Racing Steering Wheels ($259.99-$329.99), and Shredder Transbrake Buttons ($49.99-$69.99). Shipping options include UPS, FedEx, and postal services, with financing available through Affirm.

Differentiator

Problem solved

Functional benefit

Brands

• Drag Race Solutions: Company's own branded line of drag racing parts and accessories

Products and services

• ChipFab Racing Portable Transmission Pit Cooler

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• FragolaminorOthersBrand of racing plumbing and fittings products sold through Drag Race Solutions e-commerce platform.
• Collector TethersminorOthersSafety tether products for racing applications sold as both own-brand and third-party brand.
• Axia AlloysminorOthersAluminum alloy components and accessories for racing vehicles sold through the platform.
• Just-N-TimeminorOthersTiming and control products for drag racing applications sold as proprietary and third-party brand.
• Nord-LockminorOthersSecurity locking washers for fasteners ensuring safety in high-vibration racing environments.
• ChipFabminorOthersTransmission cooling and racing technology products including pit coolers and cooling systems.
• BigCommercecoreTechnology or IntegrationE-commerce platform provider powering the Drag Race Solutions online storefront with shopping cart, checkout, and order management capabilities.
• MeziereminorOthersPerformance water pumps and related cooling products for racing applications.
• StantminorOthersRacing caps, cooling system components and related products for automotive cooling systems.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Summit Racing Equipment: One of the largest U.S. mail-order/online retailers of performance racing parts, including a deep drag racing catalog. Direct competitor in many of Drag Race Solutions' product categories, with far greater scale, faster shipping, and broader brand selection.
• JEGS High Performance: Major online and catalog retailer of automotive racing and performance parts serving drag racers, circle track, and hot rod enthusiasts. Comparable because it targets the same drag racing customer base with overlapping categories like fittings, cooling, and shifters.
• Holley Performance Products: Manufacturer and direct retailer of performance automotive products, including fuel system, cooling, and ignition components used in drag racing. Comparable as a vertically integrated competitor that both sells and supplies racing hardware.
• CARiD: Online retailer of automotive parts, accessories, and performance products across multiple vehicle categories. Comparable as an online-led competitor that carries overlapping accessories, lighting, and performance parts.
• RockAuto: Online catalog retailer of aftermarket auto parts spanning all vehicle systems at competitive price points. Competes on price for the commodity-fastener and fitting portion of Drag Race Solutions' catalog.

Direct peers

• Speedway Motors: Specialty retailer focused on hot rod, street rod, and racing hardware and components, including fittings, fasteners, and cooling parts. Closely mirrors Drag Race Solutions' specialty-retailer model but with a broader hot rod/circle track mix.
• Moroso Performance Products: Manufacturer and direct seller of racing-specific components such as oil pans, cooling systems, and fasteners targeted at drag and oval track racers. Overlaps with Drag Race Solutions' cooling products and racing hardware assortment.
• Race Parts Direct: Online-only retailer focused specifically on drag racing parts and components. Closest direct competitor in business model: DTC e-commerce, niche drag racing focus, similar SKU breadth in fittings and cooling.

Others

• Aeroquip / Continental ContiTech: Manufacturer of racing hose, fittings, and fluid transfer components sold into the drag racing ecosystem. Comparable because Aeroquip-branded AN fittings and race hose are direct substitutes for Drag Race Solutions' AN fittings and AN Race Hose SKUs.
• Fragola Performance Systems: Manufacturer of racing plumbing and fittings products already distributed through Drag Race Solutions. Comparable as an adjacent/thematically related player; serves the same end customers and could plausibly bypass the retailer to sell direct.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@dragracesolutions
• Facebookfacebook.com/dragracesolutions
• Instagraminstagram.com/collectortethers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about qtr quarter turn