cemaust.com.au

What cemaust.com.au does

Cement Australia is a privately held Australian manufacturer and distributor of cement, supplementary cementitious materials (SCMs), concrete, mortar, lime, and related construction products, headquartered in Darra, Queensland. The company operates across six primary product categories — cement, SCMs, concrete, mortar and render, sands and additives, and lime — with the PROSTRENGTH pre-mixed concrete range as a sub-brand. The business combines manufacturing at its Darra facilities with a national stockist network that distributes packaged products to trade, retail, and DIY customers, alongside a direct bulk sales channel supported by technical specialists serving large construction and infrastructure projects.

The company's underlying technical platform rests on a NATA-accredited independent laboratory at Darra and a Product Performance & Technology team that provides mix design support and technical service to enterprise customers. Adjacent services include Geocycle, a waste co-processing offering that monetises alternative fuels and raw materials, and a logistics fleet that has begun transitioning to electric trucks. Product breadth spans general-purpose grey cement, white and off-white cements, low-carbon cement (launched 2025), fly ash, slag, hydrated lime, quicklime, trade mortar, and construction sands and additives.

Cement Australia's business model is industrial B2B and B2B2C: it generates revenue by selling packaged goods through stockists at trade/retail price points and by contracting bulk cement and concrete directly with construction and infrastructure customers. Differentiation is supported by qualified product specifications, certified laboratory testing, sustainability credentials (low-carbon cement, electric logistics, Geocycle), and most recently a geographic expansion into Western Australia.

Name

cemaust.com.au

Legal name

Cement Australia Pty Limited

Website

https://cemaust.com.au

Company type

Private

Operating status

Operating

Short description

Cement Australia is a privately held Australian manufacturer and distributor of cement, concrete, mortar, lime, and supplementary cementitious materials, serving construction and infrastructure customers through a national stockist network and direct bulk sales.

Ownership category

akta.pro rank

Product category

Cement and Construction Materials

NAICS

Cement Manufacturing (327310), Cement and Concrete Product Manufacturing (3273), Other Concrete Product Manufacturing (327390), Ready-Mix Concrete Manufacturing (32732)

SIC

Cement, Hydraulic (3241), Concrete, Gypsum & Plaster Products (3270), Industrial Inorganic Chemicals (2810)

akta.pro primary industry

Cement Manufacturing (Portland, Blended & Specialty) (IMADAAAG)

akta.pro secondary industries

Cementitious Binders & Additives (Fly Ash, Slag, Silica Fume, Lime) (IMADAAAH), Mortar, Grout & Masonry Cements (IMADABAL), Ready-Mix Concrete Production & Delivery (IMADAAAA)

Keywords

• Cement manufacturing
• Construction materials
• Supplementary cementitious materials
• Ready-mix concrete
• Lime products

Headquarters

HQ city

Darra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Cement and Cementitious Materials Sales: Sale of various cement products including general purpose cement, builders cement, and specialty cements to construction industry customers
2. Concrete Products: Sale of readymix concrete, PROSTRENGTH branded products, and specialty concrete mixes
3. Mortar, Render and Lime Products: Trade mortar, sand and cement, hydrated lime and quicklime products for construction applications
4. Technical Testing Services: NATA certified external testing services for cement, pozzolanic and construction materials testing with Web-Based Reporting and long-form Test Reports

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cement Australia manufactures and supplies cement, supplementary cementitious materials (SCMs), pre-mixed concrete, mortars and renders, sands, additives, and lime products to the Australian construction industry through a national stockist network and direct bulk sales channel. It also operates a NATA-accredited independent laboratory providing certified construction materials testing, mix design guidance, and compliance services to trade professionals, contractors, builders, and DIY customers.

Product overview

Cement Australia operates as a comprehensive construction materials supplier offering a diversified product portfolio organized into five main categories: cement products (including general purpose, specialized, and low carbon options), supplementary cementitious materials (SCMs) such as fly ash and slag, concrete mixes under the PROSTRENGTH brand, mortar and render products, and sands and additives including gap sand and color oxides. The company also provides lime products and maintains a network of calculators for project planning. Recent expansion into Western Australia and introduction of Low Carbon Cement demonstrates commitment to sustainable construction materials. Technical support is offered through NATA-accredited laboratory services.

Differentiator

Problem solved

Functional benefit

Brands

• PROSTRENGTH: PROSTRENGTH® brand covering concrete mix and mortar products including PROSTRENGTH Extra Strength Concrete Mix, PROSTRENGTH Rapid Set Concrete, and PROSTRENGTH Rapid Set Mortar

Products and services

• General Purpose Cement Versatile cement suitable for a wide range of general construction applications. Sold as a standalone packaged and bulk cement SKU to trade and DIY customers.
• Builders Cement Cement designed for builder-specific applications and construction projects. Sold as a standalone SKU to builders and trade customers.
• White Cement Bright white cement for decorative and architectural uses. Sold as a standalone SKU for architectural applications.
• Off White Cement Off-white colored cement for architectural and aesthetic applications. Sold as a standalone SKU.
• Plasterers Cement Cement specifically formulated for plastering and rendering applications. Sold as a standalone SKU for plasterers and renderers.
• Special Purpose Cements Specialty cement products formulated for specific construction requirements beyond general purpose use. Sold as standalone SKUs.
• Low Carbon Cement Sustainable cement product designed to reduce carbon footprint in construction. Sold as a standalone SKU to construction customers seeking lower-emission materials.
• Coastal Grey Cement & Lime Grey cement formulated for coastal applications, blended with lime for enhanced workability. Sold as a standalone coastal-application SKU.
• Coastal Off White Cement & Lime Off-white cement designed for coastal environments with lime addition for improved bonding. Sold as a standalone coastal-application SKU.
• Grey Cement & Lime General-purpose grey cement blended with lime for construction applications. Sold as a standalone SKU.
• Off White Cement and Lime Off-white cement blended with lime for architectural and decorative applications. Sold as a standalone SKU.
• Fly Ash Pozzolanic supplementary cementitious material derived from coal combustion, used for concrete enhancement. Sold as a standalone SCM SKU.
• Slag (Ground Granulated Blast Furnace Slag) Ground granulated blast furnace slag (GGBFS) for use as a cement replacement in concrete production. Sold as a standalone SCM SKU.
• High Performance Ash Premium pozzolanic material for enhancing concrete performance. Sold as a standalone high-grade SCM SKU.
• High Performance Slag High-quality slag product for improved concrete properties. Sold as a standalone high-grade SCM SKU.
• PROSTRENGTH® Extra Strength Concrete Mix High-strength pre-mixed concrete for demanding applications, sold under the PROSTRENGTH premium brand. Packaged for retail and trade customers.
• PROSTRENGTH® Rapid Set Concrete Fast-setting concrete mix for time-critical projects, sold under the PROSTRENGTH premium brand. Packaged for retail and trade customers.
• Concrete Mix Pre-mixed concrete for general construction applications. Sold as a standalone packaged SKU.
• Rapid Set Concrete Quick-setting concrete for projects requiring fast turnaround. Sold as a standalone packaged SKU.
• Post Set Concrete Concrete specifically designed for setting posts and uprights. Sold as a standalone packaged SKU.
• Sand & Cement Pre-mixed sand and cement for mortar applications. Sold as a standalone packaged SKU.
• Trade Mortar Professional-grade mortar for bricklaying and masonry work. Sold as a standalone packaged SKU to trade customers.
• PROSTRENGTH® Rapid Set Mortar Fast-setting mortar for quick repairs and installations, sold under the PROSTRENGTH premium brand. Packaged for retail and trade customers.
• Gap Sand Fine sand for filling paving gaps and joints. Sold as a standalone packaged SKU.
• Dried Sand Pre-dried sand for various construction applications. Sold as a standalone packaged SKU.
• Brickies' Own Bricklaying sand additive for mortar preparation. Sold as a standalone packaged SKU.
• Clay Clay product for construction and landscaping applications. Sold as a standalone packaged SKU.
• Oxides Color oxides for concrete and mortar coloring applications. Sold as a standalone packaged SKU.
• Quicklime Quicklime for industrial and construction applications. Sold as a standalone packaged SKU.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adbri (Adelaide Brighton): Adbri is Australia's largest domestic cement, concrete, and lime producer with national operations. It directly competes with Cement Australia in cement, lime, concrete products, and supplementary cementitious materials across construction and infrastructure customers.
• Boral: Boral is one of Australia's largest construction materials groups spanning cement, concrete, aggregates, and asphalt. Cement Australia and Boral overlap directly in Australian cement supply and downstream concrete products.
• Holcim Australia: Holcim operates cement, concrete, and aggregates businesses in Australia as part of its global building materials platform. It competes head-to-head with Cement Australia in bagged and bulk cement, concrete, and aggregates across Australian states.
• Heidelberg Materials Australia (Hanson): Heidelberg Materials (formerly Hanson) supplies cement, concrete, aggregates, and lime across Australia. It directly overlaps with Cement Australia's cement, lime, and concrete product offerings for the same construction customer base.

Regional players

• Sampson Cement & Concrete Supplies: A regional concrete and cement supplier serving parts of regional Australia. Comparable as a packaged concrete and cement provider to trade and DIY customers, though with a smaller geographic footprint than Cement Australia.

Emerging players

• Independent Cement & Lime (ICL): ICL is an emerging Australian player with exposure to lower-carbon cement technologies and supplementary cementitious materials. Comparable to Cement Australia as a domestic competitor focused on cement, lime, and SCM products.
• Calix Limited: Calix is an Australian technology company developing low-carbon cement and lime processes. Comparable as an adjacent emerging player pursuing the same decarbonisation opportunity Cement Australia is pursuing with its Low Carbon Cement launch.

Broad incumbents

• Holcim (global parent): Holcim is a global building materials major operating across cement, ready-mix concrete, and aggregates. Comparable at the broader industry level given its worldwide cement and SCM franchises and ongoing decarbonisation roadmap relevant to Cement Australia's low-carbon product strategy.
• CRH plc: CRH is a global building materials group with cement, concrete, and aggregates exposure including Australia through acquisitions. It is comparable as a broad incumbent shaping competitive dynamics in Australian cement and concrete products.

Others

• Geocycle (Holcim waste solutions): Cement Australia's site references Geocycle as part of its decarbonisation platform using alternative fuels and waste-derived materials. Geocycle is the global alternative-fuels and waste-services arm of Holcim, comparable as an enabling/co-processing technology provider used by cement producers including Cement Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cement-australia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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