Burton Power
Burton Power is a UK-based specialist e-commerce retailer of performance parts for classic Ford, Cosworth, and Lotus Twin Cam engines, serving enthusiast consumers and tuners worldwide with 100+ brands across 11 product categories.
- Company typePrivate
- Founded1963
- HeadquartersIlford, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Burton Power does
Burton Power is a UK-based specialist e-commerce retailer of performance parts for classic Ford, Cosworth, and Lotus Twin Cam engines. Founded in 1963, the company has operated continuously in the classic Ford aftermarket for over 60 years, building a niche retail business serving enthusiast consumers, tuners, and restoration specialists. The product range spans 11 categories (engine, clutch, cooling, electrical, exterior trim, fuel systems, gaskets, interior, lubrication, suspension, and transmission) with prices ranging from £0.21 for small seals and gaskets to £5,040 for higher-value assemblies such as engine blocks.
The business operates a direct-to-consumer e-commerce model, stocking parts from more than 100 brands and fulfilling orders worldwide via DHL, with free UK delivery on orders over £250. Distribution is supported by both print and digital catalogues (the latest edition referenced as 2025/6) and supplemented by a content library of tuning guides. The company also operates Burton Bayjoo Chips as a sub-brand and engages the enthusiast community through track day events. Customer feedback is strong, with 257 reviews averaging 4.82/5, and there are no disclosed institutional investors, headcount figures, or financial reporting.
Burton Power firmographics
Firmographics- Name
- Burton Power
- Legal name
- Burton Power
- Website
- https://burtonpower.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Short description
- Burton Power is a UK-based specialist e-commerce retailer of performance parts for classic Ford, Cosworth, and Lotus Twin Cam engines, serving enthusiast consumers and tuners worldwide with 100+ brands across 11 product categories.
- Ownership category
- akta.pro rank
Burton Power industry classification
Industry- Product category
- Automotive Performance Parts
- NAICS
- Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330)
- akta.pro primary industry
- Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)
- akta.pro secondary industries
- Clutch, Torque Converter & Flywheel Manufacturing (IMACAHAI), Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)
Keywords
Where Burton Power is headquartered
LocationHeadquarters
- HQ city
- Ilford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Burton Power business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Performance Parts Sales: One-time product sales of performance tuning parts for Ford, Cosworth, and Lotus engines. Products include engine components, brakes, suspension, exhausts, fuel systems, ignition, and transmission parts. Revenue generated through individual product transactions with pricing ranging from under £10 to over £5,000 for high-end components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-product pricing with volume-based shipping thresholds |
Distribution channels2 records
Marketing channels5 records
Burton Power product offering
Product offeringCore offering
Burton Power is a UK-based specialist retailer and distributor of classic, race, and performance engine parts for Ford, Cosworth, and Lotus Twin Cam vehicles. The company operates an e-commerce platform at burtonpower.com with thousands of parts across 11 categories (engine components, brakes, suspension, exhausts, fuel system, ignition, filtration, cooling, transmission, body & styling, and sundries), organized by category, brand, engine fitment, and car model. They stock 100+ performance brands and serve customers worldwide through direct online, phone, and email ordering with DHL shipping.
Product overview
Burton Power is a specialist performance parts e-commerce retailer and distributor for Ford, Cosworth, and Lotus Twin Cam engines and vehicles. The core offering is an online catalog platform enabling customers to browse and purchase from over 11 product categories (Body & Styling, Brakes, Engine Components, Cooling, Exhausts, Filtration, Fuel System, Ignition, Steering & Suspension, Transmission, and Sundries) organized by parts type, brand, and vehicle fitment. The business operates across three key areas: a comprehensive e-commerce platform with parts-by-category, brand, and vehicle fitment search functionality; a portfolio of featured performance brands including Kent Cams, Weber, Cosworth, Piper, GAZ Shocks, Quaife, Helix Autosport, and others; and value-added services including free tuning guides, annual catalogues, and track day events. Parts coverage spans Ford engines from Kent Crossflow through to modern EcoBoost, plus Cosworth BDA/BDG/YB and Lotus Twin Cam powertrains, with non-Ford applications including Audi, BMW, Honda, Jaguar, Fiat, and Coventry Climax engines.
Differentiator
Problem solved
Functional benefit
Brands
- Burton Bayjoo Chips: Performance chips and electronic tuning products sold under the Burton Power brand.
Products and services
- Performance Parts for Ford, Cosworth, and Lotus Twin Cam The core offering of thousands of individual performance parts spanning 11 categories (Body & Styling, Brakes, Cooling System, Engine Components, Exhausts & Safety Equipment, Filtration & Induction, Fuel System, Ignition/Electrical & Instrumentation, Steering & Suspension, Sundries & Miscellaneous, and Transmission/Clutch/Wheels) from 100+ brands, sold to classic Ford, Cosworth, and Lotus Twin Cam vehicle owners, restorers, racers, and engine builders. Pricing ranges from sub-£10 consumables (e.g., nyloc nuts) to over £5,000 high-end components (e.g., Lotus Twin Cam cylinder heads).
- Ford Engine-Specific Parts Specialized parts curated for specific Ford engines, allowing customers to shop by exact engine model for guaranteed fitment. This includes vintage engines (Pre Cross Flow, Kent Crossflow, Pinto), classic performance engines (Lotus Twin Cam, Cosworth BDA/BDG, Essex V6), and modern engines (Duratec, EcoBoost).
- Burton Power Track Days Paid track day events at UK motorsport venues (Brands Hatch, Bedford Autodrome), enabling customers to test performance parts on track and interact directly with the Burton Power team. Includes product displays, technical advice, and exclusive show offers at motorsport events.
Quantifiable outcome
- 257 customer reviews with 4.82/5 average rating
- +1 more outcomes
Companies that use Burton Power
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Burton Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Burton Power partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Burton Power competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Burton Power social profiles
Digital presenceBurton Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burton Power leadership team
Management profileNumber of profiles
Burton Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burton Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burton Power
What does Burton Power do?
Burton Power is a UK-based specialist retailer and distributor of classic, race, and performance engine parts for Ford, Cosworth, and Lotus Twin Cam vehicles. The company operates an e-commerce platform at burtonpower.com with thousands of parts across 11 categories (engine components, brakes, suspension, exhausts, fuel system, ignition, filtration, cooling, transmission, body & styling, and sundries), organized by category, brand, engine fitment, and car model. They stock 100+ performance brands and serve customers worldwide through direct online, phone, and email ordering with DHL shipping.
Is Burton Power a public or private company?
Burton Power is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Burton Power founded?
Burton Power was founded in 1963.
Where is Burton Power based?
Burton Power is headquartered in Ilford, United Kingdom, in the Europe region.
How does Burton Power make money?
One revenue line is on record: performance Parts Sales.
Does Burton Power have an API?
No public API is recorded for Burton Power.
What industry is Burton Power in?
Burton Power's product category is Automotive Performance Parts. Its primary akta.pro industry code is IMACANAL, Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters), with a secondary code of IMACAHAI, Clutch, Torque Converter & Flywheel Manufacturing. Its NAICS code is 33635.