belalp-bahnen ag

What belalp-bahnen ag does

Belalp Bahnen AG is a privately held Swiss alpine transport and tourism operator headquartered at Rischinustrasse 5, 3914 Blatten bei Naters in the canton of Valais. The company runs a gondola/cable car system that connects Blatten to the Belalp plateau, and operates the ski area on the plateau as well as a year-round mountain destination spanning winter sports (skiing, snowboarding, sledding, ski touring) and summer activities (hiking, mountain biking, climbing, gorge walking, paragliding). The company's product surface is centered on lift transportation, with ski passes sold via dynamic pricing on shop.belalp.ch and cable car tickets (Berg-/Talfahrten) sold both online and at physical counters in Blatten and Belalp. It is also a member of the Magic Pass multi-resort ski pass program.

The firm extends beyond pure lift operations through several sub-brands and partnership-driven experiences: Hexenland, an award-winning children's ski and play area (recognized as 'Bestes Kinderland' by Skiresort.de in 2023); the Bike Skills Park Hexenland and two official Mountainbikeland Schweiz routes (Häxutrail 6.9 km, Nesselloop 11.5 km); the Dynafit Uphill Attack marked ski-tour routes; the BelalpAlpinCenter guided tour service operating Massaschlucht gorge crossings and alpine ascents; a 3.76 km Schlittelweg sledding run; themed suonen (irrigation channel) hikes; and an accommodation booking platform covering hotels, chalets, holiday apartments, and the Reka Feriendorf.

The revenue model combines transactional lift-ticket and ski-pass sales, transaction-based summer activity and rental revenues (bike, sled), and recurring subscription-like revenue via Magic Pass. Customer segments include winter sports families (primary), summer outdoor enthusiasts (primary), and nature/culture tourists (secondary); distribution is a dual model of self-serve e-commerce and physical counter sales, supported by direct social media marketing and Magic Pass as a channel/reseller partnership. The firm also participates in marketing collaborations with the JungfrauAletsch UNESCO World Heritage organization, leveraging the Aletsch region's protected status to position Belalp within a premium natural setting. Pricing is not publicly disclosed at a tier level, and ski pass rates are managed dynamically.

Name

belalp-bahnen ag

Website

https://belalp.ch

Company type

Private

Operating status

Operating

Short description

Belalp Bahnen AG is a privately held Swiss alpine operator that runs a gondola and ski area connecting Blatten to Belalp in the Valais, selling lift tickets, ski passes (dynamically priced), and year-round winter and summer mountain activities for families and outdoor tourists.

Ownership category

akta.pro rank

Product category

Mountain Resort and Cable Car Services

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Scenic and Sightseeing Transportation (487)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAAAJAD

Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities)

SECONDARYTHAAAAAK

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Amusement Parks & Theme Parks

SECONDARYTHAIAKAD

Mountain Gondola & Chairlift Passenger Transport (Non-ski Commuter/Tourist)

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Cable Cars, Funiculars & Aerial Tramways

SECONDARYTHAMAEAD

Luxury Chalets & Ski-In/Ski-Out Homes

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Luxury Villas & Premium Rentals

SECONDARYTHAAAJAE

Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities)

Keywords

• Cable car services
• Ski resort operations
• Mountain transportation
• Alpine tourism
• Ski lift tickets

Headquarters

HQ city

Blatten bei Naters

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ski Passes and Cable Car Tickets: Primary revenue stream from selling ski passes and gondola/lift tickets for transport to and within the Belalp resort area. Uses dynamic pricing model.
2. Summer Activities and Tours: Revenue from summer hiking tours, mountain biking, skills parks, and guided experiences including suonen (irrigation channel) walks and alpine tours
3. Equipment Rental: Sled rental during winter season, bike rentals implied through biking services
4. Magic Pass Partnership: Participates in Magic Pass regional ski pass program, providing access to multiple Swiss ski areas under a unified pass

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Belalp Bahnen AG operates a cable car and gondola lift system connecting Blatten to Belalp in the Swiss canton of Valais, providing access to a year-round mountain destination. The company sells ski passes with dynamic pricing, mountain/valley transport tickets, and offers access to winter activities (skiing, sledding, winter hiking) and summer activities (mountain biking, hiking, gorge walking). Additional offerings include the award-winning Hexenland children's ski area, accommodation booking, and guided mountain tours through BelalpAlpinCenter.

Product overview

Belalp Bahnen AG operates a Swiss alpine ski resort and year-round mountain destination. The company's core offering consists of cable car/gondola transportation connecting Blatten to Belalp, ski passes with dynamic pricing, and the acclaimed Hexenland children's ski area. Summer operations include mountain biking (with the Bike Skills Park and official trails Häxutrail and Nesselloop), hiking, and the BelalpAlpinCenter guiding service. The resort offers accommodation booking, the Magic Pass multi-resort ski pass, ski touring routes (Dynafit Uphill Attack), sledding, and various themed trails and activities. The product portfolio is unified under the Belalp Blatten destination brand, with ticket products (ski passes, cable car rides) as the primary revenue generators supporting access to the activity ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Hexenland: Award-winning children's ski and play area on Belalp with magic carpet lifts, tubing, and learning facilities
• Bike Skills Park Hexenland
• Dynafit Uphill Attack
• BelalpAlpinCenter

Products and services

• Belalp Cable Car and Gondola System The flagship cable car and gondola lift system connecting Blatten valley station to Belalp mountain station, providing access to the ski resort and alpine activities for individual travelers and tourists.
• Ski Passes (Skipässe) Ski passes for the Belalp ski area, available for purchase online through dynamic pricing that adjusts based on demand, allowing customers to save money by timing purchases optimally.
• Berg-/Talfahrten (Mountain/Valley Rides) Cable car tickets for mountain and valley transportation, designed for non-skiers, hikers, and summer visitors who want to access the Belalp destination.
• Hexenland Children's Ski Area Award-winning children's ski and snow play area featuring gentle slopes, magic carpet lifts, tubing runs, and a bouncy castle. Named 'Best Children's Land' (Bestes Kinderland) by Skiresort.de in 2023.
• Bike Skills Park Hexenland Mountain bike skills park with trails of varying difficulty (green through orange levels), including jumps, drops, rock gardens, and a magic rock feature for skill development.
• Häxutrail Mountain Bike Route Official Mountainbikeland Schweiz Route 158 — a 6.9 km mountain bike trail descending from Belalp to Blatten through forests and rocky terrain.
• Nesselloop Mountain Bike Route Official Mountainbikeland Schweiz Route 157 — an 11.5 km mountain bike trail from Belalp via Nesselalp to Birgisch with panoramic views of the Valais mountains.
• BelalpAlpinCenter Mountain Guide Service Mountain guide service offering guided tours including Massaschlucht (gorge) crossings, ski tours, and alpine climbing in the summer and winter seasons. Operated by Michael Salzgeber-Franke.
• Magic Pass Multi-Resort Ski Pass Participation in the Magic Pass regional ski pass program, providing skiers unlimited access to multiple Swiss ski areas under a unified subscription pass.
• Dynafit Uphill Attack Ski Touring Routes Marked ski touring routes including 'Weisse Meile' to Schönbiel and 'Tyndalltrail' to Hohbiel for ski tour beginners and experienced riders.
• Schlittelweg Tschuggen/Erich - Blatten Sledding Run 3.76 km sledding run from Mittelstation Erich/Tschuggen to Blatten, taking approximately 30 minutes, with sled rentals available.
• Accommodation Booking Platform Online booking platform for hotels, chalets, vacation apartments, and Reka Feriendorf holiday village in the Blatten-Belalp destination.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Magic PasscoreChannel Partner/ Reseller/ DistributorBelalp participates in the Magic Pass program, a regional multi-resort ski pass that provides skiers access to multiple Swiss ski areas. This partnership expands customer reach and provides cross-promotional benefits.
• JungfrauAletschminorStrategic or Co-development PartnerPartnership with JungfrauAletsch UNESCO World Heritage organization for promotion of the Aletsch region. Cross-linking and joint promotion of the UNESCO World Heritage area.
• BelalpAlpinCenterminorStrategic or Co-development PartnerMountain guide services operated by BelalpAlpinCenter, offering guided tours including Massaschlucht gorge crossings and ski tours. Contact: Michael Salzgeber-Franke, Landstrasse 38, 3904 Naters

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Saastal Bergbahnen (Saas-Fee): Swiss cable car and ski resort operator in Valais. Comparable business model centered on gondola/lift access, family tourism, and summer mountain activities within the same canton.
• Davos Klosters Bergbahnen: Swiss lift operator running ski resorts across the Davos-Klosters area. Comparable on multi-mountain lift operations, Magic Pass participation, and family/destination tourism focus.
• Riederalp Bahnen AG: Swiss cable car operator in the Valais/Aletsch region running lifts and ski operations on a similarly sized independent mountain. Highly comparable on geography, scale, and target customer (families and nature tourists).
• Aletsch Bahnen AG: Operator of lifts and ski/hiking activities in the Aletsch arena adjacent to Belalp. Direct competitor for visitors to the UNESCO Jungfrau-Aletsch area and for Magic Pass demand.
• Bergbahnen Engelberg-Trübsee-Titlis (Titlis Bergbahnen): Swiss mountain lift and ski resort operator. Closely comparable business model (cable car access + ski passes + year-round tourism), though at a larger scale and higher altitude.
• Lenzerheide Bergbahnen AG: Swiss lift and ski operator offering year-round mountain activities in Graubünden. Comparable product mix (skiing, biking, hiking, events) and Magic Pass presence, with similar mid-market positioning.
• Bergbahnen Destination Gstaad: Swiss cable car and ski operation running multiple lifts across the Gstaad region. Comparable as a multi-lift operator with family-friendly positioning and Magic Pass participation.
• Crans-Montana Aminona (CMAH): Swiss cable car and ski resort operator in Valais. Closely comparable on geography (same canton), target market, and product mix including summer events and Magic Pass participation.

Broad incumbents

• Weisse Arena Gruppe (Laax): Operator of a larger interconnected Graubünden ski resort. Comparable as a Swiss ski/cable car operator with multi-season activity offerings and Magic Pass participation, but at materially greater scale.
• Matterhorn Glacier Paradise (Zermatt Bergbahnen): Operator of Europe's highest cable car and a major Swiss ski destination. Comparable as a cable-car-led mountain operator, though materially larger, more international, and more climate-resilient due to altitude.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BelalpBlatten
• Facebookfacebook.com/BlattenBelalpTourismus
• LinkedInlinkedin.com/company/blatten-belalp
• Instagraminstagram.com/blattenbelalptourismus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about belalp-bahnen ag